Brian Casey Email & Phone Number

United States

I coach businesses on how to increase revenue through sales-focused written content. My goal is to equip marketing teams with the hard and soft skills, processes, and strategy to create content that increases traffic, leads, and sales. At IMPACT, we build custom learning and educational programs designed to upskill your team until you're self-sufficient and never have to pay another agency.

Coach people and their organizations on how to drive results through the implementation of inbound principles. Teach They Ask, You Answer principles and best practices to consulting clients on a regular basis to empower them to sustain their own content marketing programs.

Charlotte, North Carolina Area

Strategy and execution for email nurturing and content that helps turn leads into opportunities. Successful content nurture streams that improve post-conversion engagement.Targeted campaigns for key accounts. Lead acquisition and nurturing of key accounts using Linkedin and content silos with great follow-up nurturing programs to engage key accounts.Work with account leads to improve the performance of marketing accounts aligned with Ironpaper's methodologies and core training.Regularly translates features/service language into pain points/value propositions/differentiators/market forces key points in a descriptive, clean, and relevant fashion.Adopted an agile approach to creating and designing an effective content strategy that includes an analysis of the buyer's journey, content streams, content plan, and content silos.Training account managers to tell the story behind the analytics. Conducts regular practice sessions with the team to review analytics, identify progress towards goals, review goals, and discuss. Able to quickly implement HubSpot and articulate the rationale for the set-up. Employ objective form fields to quality leads. Set-up forms, workflows, triggers, suppression lists, smart lists with progressive building blocks. Effectively gets clients up-and-running with HubSpot quickly.Conducts audits of accounts to identify weaknesses, low-hanging fruit, and opportunities for improvement. Effective website audits and campaign (channel + conversion point + offer) audits.Worked on the cross-office team to drive forward initiatives to improve internal processes and create efficiency between NYC and Charlotte offices.

Charlotte, North Carolina Area

Acted as the primary manager for designated account teams that consisted of digital marketing, campaign and content specialists. Chief problem solver and manager for marketing accounts and responsible for driving success with those accounts. Ensured the success of marketing projects, leading training sessions, campaign management, delivering client happiness, and driving marketing results. Helped retain and grow client relationships. Lead the strategy and execution of accounts as a team management function. Directly interface with clients one-on-one or in meetings regularly.

Wilmington, Nc

Serve as a value-added resource for my customers by being a partner throughout the entire sales process. By building relationships, quoting jobs, providing technical support, writing detail oriented orders, coordinating scheduling and shipping and following up to ensure customer satisfaction, I consistently grew sales every year. Worked cross-functionally with web design team, shipping department, and accounting to drive new business, coordinate deliveries and create new customers.• Grew a customer base of over a million dollars in annual sales from a list of non-buyers in three years.• Solely responsible for company branded social media posts on Facebook, Twitter and Linkedin. Social media outlets had consistent growth in followers.• Created marketing campaigns and promotional material through use of newsletters, mailings, social media and photoshop design.• Assisted entire sales team in helping with their workload to ensure all HMF Express customers got prompt attention to be congruent with brand identity.

In charge of researching and calling over 2,000 end users of cranes in 27 states to identify good candidates for direct sales. Leads were passed along to members of the sales team. Through my work the company identified 3 million dollars of lost sales due to lapses in the former distribution network• Used existing software and improved the sales process by creating CRM functions and reports. This helped the sales team understand their potential sales pipeline and close sales.• Created visual presentations detailing the work of the parts sales team that provided insights to our findings that helped management and corporate understand our competitive standing and how to sell more parts in the future.• Pivoted into being the coordinator and scheduler in moving all aftermarket parts from the Wilmington, NC facility to Southaven, MS.

Responsible for generating new employment screening customers and educating customers on product lines and complementary products. Worked with all lines of Castle Branch brand including healthcare screening, volunteer screening and general employment screening.