Brian Casey Email & Phone Number

United States

I coach businesses on how to increase revenue through sales-focused written content. My goal is to equip marketing teams with the hard and soft skills, processes, and strategy to create content that increases traffic, leads, and sales. At IMPACT, we build custom learning and educational programs designed to upskill your team until you're self-sufficient.

Coach people and their organizations on how to drive results through the implementation of inbound principles. Teach They Ask, You Answer principles and best practices to consulting clients on a regular basis to empower them to sustain their own content marketing programs.

Charlotte, North Carolina Area

Strategy and execution for email nurturing and content that helps turn leads into opportunities. Successful content nurture streams that improve post-conversion engagement.Targeted campaigns for key accounts. Lead acquisition and nurturing of key accounts using Linkedin and content silos with great follow-up nurturing programs to engage key accounts.Work.

Charlotte, North Carolina Area

Acted as the primary manager for designated account teams that consisted of digital marketing, campaign and content specialists. Chief problem solver and manager for marketing accounts and responsible for driving success with those accounts. Ensured the success of marketing projects, leading training sessions, campaign management, delivering client.

Wilmington, NC

• Serve as a value-added resource for my customers by being a partner throughout the entire sales process. By building relationships, quoting jobs, providing technical support, writing detail oriented orders.
• Grew a customer base of over a million dollars in annual sales from a list of non-buyers in three years.
• Solely responsible for company branded social media posts on Facebook, Twitter and Linkedin. Social media outlets had consistent growth in followers.
• Created marketing campaigns and promotional material through use of newsletters, mailings, social media and photoshop design.
• Assisted entire sales team in helping with their workload to ensure all HMF Express customers got prompt attention to be congruent with brand identity.

• In charge of researching and calling over 2,000 end users of cranes in 27 states to identify good candidates for direct sales. Leads were passed along to members of the sales team. Through my work the company.
• Used existing software and improved the sales process by creating CRM functions and reports. This helped the sales team understand their potential sales pipeline and close sales.
• Created visual presentations detailing the work of the parts sales team that provided insights to our findings that helped management and corporate understand our competitive standing and how to sell more parts in the.
• Pivoted into being the coordinator and scheduler in moving all aftermarket parts from the Wilmington, NC facility to Southaven, MS.

Responsible for generating new employment screening customers and educating customers on product lines and complementary products. Worked with all lines of Castle Branch brand including healthcare screening, volunteer screening and general employment screening.