Event ManagementGear Up Against Kids Cancer Bike Ride• Event Development: Design and promote this signature Greehey CCRI fundraiser.• Participant Engagement: Recruit riders, foster community involvement, and encourage personal fundraising efforts.• Logistics Coordination: Secure venues, obtain permits and arrange for security and traffic control.• Volunteer Recruitment: Organize rest stop attendants and additional event support.• Website Administration: Manage content for registration, sponsorship, and safety guidelines.• Promotion: Engage cycling clubs, distribute promotional materials, and use social media to increase awareness.Childhood Cancer Awareness Month: Gold Ribbon Event• Event Design: Showcase Greehey CCRI’s research and mission through a public-facing event.• Stakeholder Engagement: Drive attendance through outreach to foundations, organizations, and individuals.• Vendor Coordination: Oversee catering, logistics, and vendor participation.• Media and Leadership Support: Work with media and leadership to ensure promotion and policy compliance.Academic Symposium•Budget Management: Handle venues, catering, and promotional materials budgets.•Sponsorships: Secure funding ($57K in 2019; $67K in 2023) to offset expenses.•Promotion: Use targeted email campaigns to attract attendees and raise awareness.Greehey CCRI Seminar Series• Speaker Coordination: Manage itineraries, create collateral materials and event logistics.• Promotion: Drive attendance through strategic communication efforts.Website and Social Media Management• Using user analytics, develop content to enhance visibility and promote Greehey CCRI’s mission.Communications• Share event details and updates with faculty, researchers, and staff.• Maintain an 8,500+ contact email database for campaigns and outreach.• Collaborate with UTHSA News & Media to highlight research and events.Collateral Materials• Design and produce posters, banners, e-blasts, and other materials.

• Lead Generation: o Designed, produced and delivered over 400 scripted and testimonial advertisements via TV, radio, billboard, digital and print advertisingo Consistently generated over 300 leads per week o Increased enrollment by 200% and doubled revenue from $20M to $40M within a 32-month period.• Brand Management: o Market analysis, research, development, and implementation of brand o Created cohesive branding, improved image perception among current and prospective students utilizing traditional campaigns as well as all digital/social media• Social Media: o Created and implemented a comprehensive social media strategy consistent with branding efforts via multiple platformso Consolidated accounts in accordance with policy compliance and continuity. o Supported compliance by faculty/staffo Responsible for posting to social media platforms throughout the day. Developed and tracked paid Facebook ads supplementing broadcast and SEO/SEM marketing efforts. • Event management: o Planned, executed and promoted community and campus events designed to help the students, faculty, and staff feel more connected as well as get people talking to their friends, posting on social media and developing "word of mouth" school ambassadors o Developed collateral material as well as television commercials promoting the eventso Designed the two Career Point College Fiesta Medals to help students celebrate Fiesta

• Business DevelopmentGenerated private-duty care referrals via an extensive network of rehab facilities, home health, case managers, social workers, doctors' offices, etc

• Market Research & Collateral Materials: Researched industry trends demographics, preferences, and buying habits to develop industry specialized marketing pieces

• Email MarketingDeveloped and maintained 7000+ opt-in email database that provided a digital extension of the magazine as well as clients’ messaging.• Office ManagementManaged day-to-day operations including advertising agreements and credit application management, ad traffic management, software/hardware training.• Circulation & FulfillmentManaged circulation and distribution of 50,000-copy city magazine including mailing to homes, allocation of copies to local hotels, clients and newsstands.

• Inside Sales & Customer Service Sold over $600,000 of high-end athletic footwear and apparel based on a thorough client assessment to help customers reach their fitness goals.

Marketing Campaign Development: Trained sales reps on identifying core campaign messages and specific outcomes they wanted to accomplish with their clients. Coached them on how to utilize their station/format strengths to maximize ROI.

Set up and represent various radio stations at on-site appearances, at various locations and events. Assist with set-up and/or execution of station events, remotes and station appearances; maintain station promotion and remote equipment within department.