Brian Day Email & Phone Number

Chicago, Illinois, United States

• Manages $360 Million media budget across both TV and digital, stewarding buys and tracking pacing to ensure full campaign delivery
• Negotiates rates with prospective and existing media partners (TV networks and streaming platforms) to guarantee efficient pricing without compromising the quality of the media schedule
• Liaises between client and media partners to bring forward investment recommendations for campaign optimization
• Managed the onboarding and transition of the newly-acquired Walgreens account
• Manages five direct reports across two different clients, conducting weekly check-ins to ensure expectations are met and helps them reach their long-term professional goals

Chicago, Illinois, United States

• Briefed sales professionals on the importance of sports and how that vertical impacts consumer reach and rating efficiency, driving sales for their advertisers
• Enhanced reporting quality to more effectively communicate sports programming trends for company leadership
• Assisted sales professionals with pricing, planning and inventory requests for Comcast TV markets in Chicago and Central Illinois
• Pitched sports programming to prospective advertisers, resulting in the acquisition of two new business accounts in Q1 2022

Chicago, IL

• Managed on-air inventory for all play-by-play sports broadcasts, including: NFL, NCAA Football, NCAA March Madness and more
• Created sales proposals which displayed on-air inventory available for purchase by clients and agencies
• Collected and reviewed all firm RFPs from the audio broadcast marketplace to identify untapped opportunities for investment in play-by-play sports content
• Tracked revenue year-over-year to maintain and grow business for each individual sports property

Greater Minneapolis-St. Paul Area

• Facilitated communication between network rep firms and clients. Clients included: Walmart, Dick’s Sporting Goods, Jimmy Johns, Conn’s and more
• Analyzed, evaluated and processed make-good opportunities for assigned markets
• Reconciled discrepancies and negotiated credits with networks

Greater Minneapolis-St. Paul Area

• Assisted sales representatives with full sales process, including: scheduling, processing, billing and placements of ads. Major accounts include: Target, Hy-Vee, Walmart and Kohl’s
• Communicated with 12 local golf courses to build and manage weekly golf map in Sports section that showcased weekly course deals to drive tee time reservations and course attendance
• Compiled run history data, consumer demographics and other market intelligence into presentations for current and prospective advertisers

Bachelor’S Degree, Public Relations/Image Management

Education record