Brian R. Johnson Email & Phone Number

Totowa, New Jersey, United States

Sr. Category Manager for all classes of trade

Parsippany, New Jersey

Greater Minneapolis-St. Paul Area

Comprehensive Category Management for the Hershey Company

Hershey, Pa

• Developed trade allocation architecture for Confection, Snacks and Grocery product lines - Worked throughout the organization to simplify and align initiatives with corporate goals• Conducted trade spend analysis with money saving recommendations• Designed tools to monitor customer trade program compliance

• Automated the Rolling Estimate process (Process for determining current year annual sales forecast)• Developed trade spending analysis framework• Automated event reports saving hundreds of hours• Created automated analysis tool• Aligned enterprise data for new trade planning and analysis tools• Trained and supported users for new trade planning and analysis tools

Downers Grove, Il

• Managed food broker retail staff to achieve Minute Maid retail shelving standards• Designed and produced sales materials• Presented seasonal sales plans• Created standardized store audit procedures• Developed and executed sales contest

Downers Grove, Il

• Provided ad-hoc analysis from Nielsen syndicated data and internal shipment data• Produced monthly Nielsen share, volume and pricing reports• Responsible for production forecasts used by production facilities and headquarters• Provided computer support to all personnel in the region• Coordinated product recall action whenever necessary• Acted as contact point for sales manager, broker and headquarter issues

Houston, Texas

• Provided on site customer support to resolve issues to the customer’s satisfaction• Implemented new Nielsen services at The Minute Maid Company• Provided help desk phone support for Nielsen software and data