Brian Mcmanus Email & Phone Number

Media, Pa, Us

Leading strategic initiatives and providing expert guidance at Raviya Health Solutions, with a focus on driving innovation and excellence in life sciences and healthcare. Key achievements include:• Develop and execute market access strategies for specialty and rare disease products, ensuring successful market entry and growth.• Lead product launch campaigns, utilizing innovative marketing approaches to maximize impact and reach.• Negotiate contracts and establish distribution channels to enhance product accessibility and market presence."

Greater Philadelphia

• Directed a National and Regional Team of Strategic Partnership Leads to accelerate Moderna’s commercial presence with provider focused partnerships specifically within Value Based Care organizations, Oncology & Renal Care specialties, Independent Retail Pharmacies, Long-Term Care and mass vaccinators.• Worked through the first ever transition of an Emergency Use Authorization product to a Commercially Approved drug in the United States.• Negotiated contracts with national distributors, GPOs, professional organizations as well as individual accounts to market Moderna’s COVID-19 Vaccine to non-traditional healthcare providers.• Built innovative marketing offerings specific to customer segments in order to assist customers with immunization efforts and vaccine hesitancy.

Greater Philadelphia Area

• Directed the North America business in the development, design and implementation of innovative and interactive Hematology/Oncology and Market Access training solutions across the Hematology/Oncology and Neuroscience and Epilepsy & Movement Disorder Business Units for our customer facing field teams.• Conducted skills and competency needs assessments and provide robust, impactful training that tangibly improves the effectiveness of Account Reimbursement Managers, Payer Field Teams, Channel Account Managers and Sales teams.• Built both an Oncology/Hematology as well, as Market Access curriculums designed to accommodate progressive learning from on-boarding through advanced level competency demonstration while ensuring cross-functional input is integrated and aligned with the strategy, tactics and investments.

Greater Philadelphia Area

• Led the US business in the development, design and implementation of innovative and interactive Market Access training solutions across the Hematology/Oncology and Sleep Business Units for our customer facing field teams. • Conducted skills and competency needs assessments, to provide robust, impactful training that tangibly improved the effectiveness of Account Reimbursement Managers, Payer Field Teams, Channel Account Managers and Sales teams.• Built a Market Access curriculum designed to accommodate progressive learning from onboarding through advanced level competency demonstration while ensuring cross-functional input is integrated and aligned with the strategy, tactics and investments.

Greater Philadelphia Area

• Led the team responsible for managing Teva Oncology’s sales and marketing business relationships with national and regional strategic customers including key oncology accounts, payers, GPOs, practice management professionals, state societies and advocacy groups.• Deployed value-based care tools and marketing resources to strategically integrate with accounts and payer customers to increase engagement and patient care.• Implemented innovative programs to enhance business-to-business relationships within at-risk alternative payment model accounts and key stakeholders to increase engagement, improve patient care and drive business results.• Directed the national conventions strategy, charitable giving projects and advocacy efforts within Teva Oncology

Greater Philadelphia Area

• Developed enterprise health system and channel segment strategies to align overall AstraZeneca business strategies through custom, scalable therapeutic area level (i.e., Oncology, Diabetes, Respiratory and Cardiovascular) solutions.• Built and Launched successful enterprise and therapeutic area Value Proposition Tool to enable Account Directors to communicate marketplace trends/key challenges and AstraZeneca’s solutions to support the customer• Engaged directly with leading National Academic Medical Centers on innovative solutions for their unique challenges with Asthma, COPD and Oncology Patients• Cultivated innovative partnerships with payers, health system and channel customers in order to improve the lives of patients.• Served as the Market Access and Patient Strategy group subject matter expert for Health Systems including national/regional Health Systems, GPOs, IDNs, ACOs and other Value-Based care Organizations, as well, as the Channel, including Retail and Specialty Pharmacies, Distributors, Wholesalers and Payers.

Greater Philadelphia Area

• Led an innovation and insights center of excellence designed to pull together resources including market research, data analytics, business insights and product marketing to identify and execute above brand strategies to address provider and patient needs. • Directed provider strategy identification and operationalization in the US; involving segmentation of Community/Institutional Accounts, Dispensing Clinics, Specialty Pharmacies, Oncology Group Purchasing Organizations and Practice Management Groups.• Negotiated, contracted and managed both product specific and across brand marketing initiatives with Specialty Pharmacies, Oncology GPOs and Practice Management Groups. • Directed the identification and operationalization of GSK Oncology's Health Information Technology strategy; including EMR/EHR, e-Prescribing and Patient Portals, spearheading the first ever enterprise sponsored Health IT Pilot embedding GSK resources within an oncology specific EHR to improve patient adherence and outcomes.• Produced marketplace training curriculums to increase the Business Acumen of the Account Managers.• Worked across multiple disease states at all stages of a product life cycle (pre-launch to generic entry) designing product specific and above brand marketing initiatives with Specialty Pharmacies and GPOs.• Led launch initiatives across the entire GSK oncology portfolio (Arzerra, Mekinist, Promacta, Tafinlar, Tykerb and Votrient) maximizing launch effectiveness and product performance.• Led Anti-Bribery and Anti-Corruption review and assessment for the Oncology Business Unit.• Led Fee-For-Service transition and integration work for the Novartis acquisition of GSK Oncology.

Hi, Ca, Or, Wa, Ak, Nv, Id, Mt, Az, Ut, Wy, Co, Ne, Sd, Nd

• Directed 12 account managers promoting four oncology products consisting of an infused, an injected and two oral therapies (Arzerra, Promacta, Tykerb and Votrient) in both solid tumor and hematologic markets.• Organized, planned, and implemented key regional sales meetings; conducted daily coaching and quarterly performance reviews while managing the career development of each account manager.• Served as the lead for the Culture & Values Team, Incentive Action Committee and Regional Development Program Leadership Team.

Ca, Nv, Az, Ut

• Directed 13 sales representatives promoting six products across cardiovascular, diabetes and urology therapeutic areas (Altabax, Augmentin ES, Avandia, Avandaryl, Avandamet, Avodart, Boniva, Coreg, Coreg CR, Levitra, Lovaza, Requip and VESIcare).• Organized, planned, and implemented key district sales meetings, conducted daily coaching and quarterly performance reviews while managing the career development of each sales representative.• Served as the Regional lead for the sales representative's Regional Development Program.

Nv, Az

• Directed all aspects of territory management for an oncology portfolio of injectables, infused and oral medications (Argatroban, Arixtra, Bexxar, Hycamtin, Navelbine and Zofran) to hospitals, including sales, data analysis, budgeting, speaker programs, as well as the administration and execution of GSK Hospital Contracts.• Managed the contracting discussions with local Pharmacy Directors related to pricing, reimbursement and contracting agreements for GlaxoSmithKline’s full line of products. • Selected as the Oncology Account Manager lead on the Alvimopam (Entereg) pre-launch Field Advisory Board.

Las Vegas, Nevada Area

• Directed all aspects of territory management for a respiratory portfolio (Advair, Augmentin, Flonase, Flovent, Serevent and Ventolin) to ENTs, Allergists and Pulmonologists including sales, data analysis, budgeting and speaker programs.• Selected as the District Lead for organizing, planning and implementing a successful launch strategy for Adair Diskus and was designated as the District's Sales Trainer and Region's Representative to the National Convention Team.

Las Vegas, Nevada Area

• Directed all aspects of territory management for a respiratory portfolio (the Claritin family of products, Proventil HFA, Vanceril and Vanceril DS) to high quintile physicians including sales, data analysis, budgeting and speaker programs.• Identified as a leader among peers and awarded the opportunity to be the district sales trainer.

Winnipeg, Canada Area

• Organized, planned and implemented successful strategies to ensure maintenance and growth of Xerox' install base in both existing and competitive accounts across market verticals - Accounting and Education markets.• Achieved year over year growth in sales performance targets.• Completed a 7-month sales training rotation with responsibility for recruiting, screening and hiring 14 sales representatives and training them in the Xerox Buyer Focused Sales Model.• Recognized as a top performer with multiple awards and promotions.

Winnipeg, Canada Area

• Organized, planned and implemented successful strategies to ensure maintenance and growth of Xerox' install base in both existing and competitive accounts across a large rural geography.• Successfully achieved year over year growth in sales performance targets and was recognized as a top performer among peers.

Master Of Business Administration (M.B.A.), Marketing

Bachelor Of Commerce (B.Com.) - Honours, Double Majors In Marketing & Entrepreneurship/Small Business

Bachelor Of Arts (B.A.), Double Majors In Criminology & Psychology