Promoted to build new Category Development and Shopper Marketing functions while continuing to lead Sales Strategy and Planning. • Integrated category management principles with consumer and shopper insights across 9 categories. Realigned existing resources, built capabilities, and shifted focus to priority customers. • Delivered multiple assortment and shelf placement wins at priority customers resulting in revenue and share growth in multiple categories. • Built shopper marketing capabilities and oversaw strategy development, planning, and execution. Delivered >80 activations in 2023 with up to 1,300% ROAS. • Accelerated bottom-up Annual Planning Process for Field Sales delivering detailed Customer P&L projections for integration into Annual Operating Plan.

Promoted in recognition of broader organization impact and to lead expansion into new channels. Quickly pivoted to manage pricing, promotion, and product allocation strategies through COVID. • Successfully guided Dole through Covid and achieved record revenue, profit, and share across all channels despite substantial COGS increases. • Increased production in Asia in anticipation of COVID escalation. Managed product allocation strategy for 2 years, protecting priority customers and events while avoiding empty shelves. • Increased promotional efficiency up to 40% at key retailers through launch of best-in-class Trade Optimization tool.

Led annual sales budget, planning, and execution for US Retail business post-transition to public company. Translated marketing plans across 4 categories into actionable sales strategies and tactics at the channel and customer level. Led business commercialization and go-to-market strategy development for both new and established business segments. • Shifted Sales team mindset from focus on volume to General Managers of their account(s) with full P&L responsibility. • Designed and implemented new incentive program for Sales organization that increased profit by 27% in first year on 6% revenue growth. • Using quantitative and qualitative measures, developed Customer Segmentation to prioritize customer investments. • Drove 7% share growth of Fruit Bowls while maintaining profit margins though COGS increases. • Built strategy to grow annual sales through the USDA Women, Infants, Children (WIC) program by 675% (2017 – 2023).

Promoted to lead Dole’s Sales Strategy and Planning efforts to deliver volume and share growth within all retail channels. Also accountable for demand planning, customer profitability, RGM, category management, brand and customer commercialization. • Developed strategies that grew shares within declining categories adapting to long/short term supply and price fluctuations and delivering consistent EBIT. • Led transformation and added structure and processes to Sales Strategy function. • Led technology transformation/SAP-Trade Promotion Management (TPM) implementation increasing efficiency and improving trade spend tracking.

Recruited as primary liaison between sales and marketing for all West grocery channel customers including Kroger, Safeway, HEB, and Supervalu. Developed and executed promotion and distribution strategies that resulted in double digit division growth in 2 years.

Drove 10% increase in puppy food sales for major, multimillion dollar brand.

Developed new shelving solution that drove 7-10% Mars growth and 3-5% category growth.

Decreased Customer Service inquiries 41% and days sales outstanding 21%.

Strategy, Finance and Economics Group. Gained strong foundation in finance, data analytics, and customer focus.