Key point person for client communications to field inquiries and problem solve challenges to ensure great relationships and successful campaignsDeveloped strategies and unique content for each campaign and created social editorial calendars and reportsExecuted social media campaign tactics as well as concepted and executed social & digital activations or stuntsManaged day to day campaign needs as well as Community Managers and creative production for clients deliverablesHelped develop and manage SOWs and campaign budgets Sought new social media trends and helped craft ideas for our client to leverage new opportunities on socialKey clients include: Paramount, Sony Picture Studios, Amazon Studios, Amazon Prime Video, Netflix, Roadside Attractions, Universal Studios, Webtoon, ABC, Lionsgate, Relativity

Executed social media campaigns and managed creative production process for Sony Crackle Brand and 5 other Sony Crackle originals (Snatch, StartUp, The Oath, SuperMansion, Rob Riggle’s Ski Master Academy)Communicated daily with client to field inquiries and provide creative/content revisions and approvalsStrategized and develop unique content for each brand and create social editorial calendars, social copy, and managed daily engagement with fansCollaborated with strategist to create and execute social activations or stunt campaigns with each brand

Collaborate with Account, Content & Design teams to strategize and execute out-of-the-box content, social strategy, and stunt campaigns for entertainment and brand clientsDeveloped unique content and manage social platforms such as Facebook, Twitter, and Instagram for clients Craft and publish social editorial calendars, create and edit social copy, manage daily engagement with fans Perform frequent community management and content performance analysis to provide clients with actionable recommendations and insights and a well-rounded view of audience behaviorsProvide creative direction internally to content and design teams to generate written, video and motion/graphic design materials to meet deadlinesGuide junior team members in publishing of organic content and community management Communicate effectively as a liaison between clients through email and phoneKey clients include: Netflix (Fuller House, The Ranch, 13th), Roadside Attractions (Lady Macbeth), WGN America (Outsiders), Hulu (Brand), Sony Picture Studios (Billy Lynn’s Long Halftime Walk, When the Bough Breaks), Amazon (The Lost City of Z), Real Mex RestaurantsStradella Road is a mobile first creative marketing agency, specializing in social marketing, video and media creative, and app and web design. Named by Fast Company as one of the most innovative companies in Hollywood, Stradella Road and its tribe of artisans, entrepreneurs, innovation nerds and creative doers bring transformative marketing campaigns to life. Everywhere.

• Created and managed social platforms such as Facebook, Twitter, and Instagram for clients • Published social editorial calendars, created and edited social copy, managed daily engagement with fans • Worked with design team to manage production of creative content to meet deadlines• Communicated effectively as a liaison between clients through email and by leading phone calls• Collaborated with account team to ideate out-of-the-box content, social strategy, and stunts that drive resultsKey clients include: Netflix (The Ranch, 13th), WGN America (Outsiders), Hulu (Brand), Sony Picture Studios (Billy Lynn’s Long Halftime Walk, When the Bough Breaks), Amazon (The Lost City of Z)Stradella Road is a mobile first creative marketing agency, specializing in social marketing, video and media creative, and app and web design. Named by Fast Company as one of the most innovative companies in Hollywood, Stradella Road and its tribe of artisans, entrepreneurs, innovation nerds and creative doers bring transformative marketing campaigns to life. Everywhere.

• Created, curated and managed content for social media platforms like Facebook, Twitter, and Instagram• Analyzed insights from social media using tools like Hootsuite, and compiled data to show KPIs and ROIs• Crafted and executed the implementation of a social media marketing plan to reach goals• Launched innovative social media and PR campaigns to increase brand awareness and sales leads • Wrote marketing and PR materials such as press releases and emails to reach ideal customers

• Interviewed key contributors to stories related to Lafayette community such as Miss Indiana.• Photographed important objects or people essential to the stories being written.• Researched dates, times, and key figures necessary for each story written.

• Responsible for maintaining outstanding customer service by sustaining relationships with old and prospective clients. • Achieved and surpassed sales goals of $900 or more consistently. • Learned to problem solve and handle conflict resolution in different situations presented by clients.• Worked seasonally during school breaks and summers.

• Interviewed professors and students on topics related to Purdue such as the presidency of Mitch Daniels.• Wrote and edited in AP appropriate style and within 10-12 inches.• Researched dates, times, and key figures necessary for each story written.

• Revised multiple documents types from, career booklets to registration forms using Indesign.• Created graphics and ads using a variety of adobe suites such as Photoshop.• Designed and wrote a variety of different advertisements and articles for the monthly newsletter, and wrote a weekly blog entry.