Brian Ruehlmann Email & Phone Number

Mahomet, Il, Us

Chicago, Illinois, United States

I manage supply and demand planning for Wilson's baseball/softball and batting glove product categories in this role. Using a blend of statistical analysis, cross-functional collaboration and reporting, I manage inventory at the SKU level to optimize category performance. Key highlights include:• Collaborating with commercial and product teams to align on forecasted sales, incoming supply and solutions to any inventory management challenges• Identifying opportunities to move excess product, flagging potential inventory shortages and emerging sales trends to right-size our inventory• Analyzing historical sales, insights from sales teams, inventory levels and general industry trends to put together monthly forecasts at the SKU level to plan our category business.• Optimizing inventory levels with strategic planning, contributing to record baseball/softball sales in 2023 while reducing overall inventory• Developing weekly inventory reports for thousands of baseball/softball SKUs and distributing to sales, commercial and customer service teams for visibility on sales opportunities• Running reports from organizational data tools, including SAP, to monitor category performance and assist category strategy

Chicago, Illinois, United States

In this role, I completed two long-term marketing projects from my previous role and focused on their implementation for optimal organizational impact. I also shifted gears to more of a data-centric, operational lens as I completed my capstone project concerning Wilson's e-commerce shipping data. Key highlights included:• Implemented streamlined digital B2B solution to slash thousands of dollars of catalog printing costs, enabling more accurate data with more efficient updates• Populated and maintained PIM (Product Information Management) database with marketing enrichment data on 6,000+ racket products• Trained users how to navigate PIM tool and extract applicable data, saving 3-5 hours per week of processing and fulfilling product data requests• Analyzed Wilson e-commerce shipping data to create dashboards easily refreshed with data uploads for master's capstone project: identified $1.3M saving opportunity with new pricing strategy and minimized plastic shipped per box while uncovering master data issues• Facilitated video and photography used in marketing campaigns and toolkits by supplying shot lists, ordering product samples, managing project budgets up to $50K and coordinating photo shoots • Led cross-functional bi-weekly meetings to review upcoming e-commerce product launches, promotions and updates, contributing to record Wilson e-commerce sales in 2021

Chicago, Illinois, United States

I enriched my marketing skills, conducted extensive cross-function collaboration and spearheaded several critical initiatives within the Racket Sports department. No one day was the same; my role touched many projects and functions across the organization. Key highlights included:• Delivered 8-10 racket sports catalogs annually for global sales reps, catalyzing a $20M+ sell-in business with organized cross-functional coordination for product information, product photography and catalog distribution• Identified system data requirements, provided recommendations to IT and collaborated across functions to establish flow of content, approval process and data accessibility to spur development of PIM (Product Information Management) tool that reduced product setup time by 80%• Boosted racket demand creation by initiating and executing marketing campaigns, influencing 74% increase of Wilson's leading performance tennis racket market share from 2016-2019• Planned racket sports email content and email lead generation efforts, which increased more than 2x from 2016-2021• Supported on-site racket events, including planning for annual professional tennis player photo shoot and managing Wilson store at US Open in New York• Created LABS stories and blog content to bring mix of innovative insights, helpful tips and engaging content that transformed corporate website

Chicago, Il

I completed this internship as the final step toward the fulfillment of my sport management degree at the University of Missouri. This 18-week program tested my dedication, improved my skills in several facets, and crafted me into a more creative critical thinker and marketer. I worked on a plethora of projects, including brand activation strategies, sponsorship fulfillment reports, and various event elements. I assisted with the production of the McDonald's All American Games, an event bringing together the top high school basketball players in the country and broadcasted to millions on the ESPN family of networks. My responsibilities included designing logos, creating sizzle reels and ensuring brand activations ran smoothly. I put together sponsorship fulfillment reports analyzing the economic impact, activation valuations and any other marketing efforts of brands in the Maui Invitational and McDonald's All American Games. I learned Adobe Premiere Pro during my first couple weeks of the internship and taught the selection tour operators for the McDonald's All American Games how to use it to edit and upload videos. I also used Photoshop and InDesign to design festival maps, Pop-A-Shot backboards and various logos during the internship. This was a challenging and rewarding experience because my teammates pushed me to do my best work and leave a lasting impact with a reputable company.

Columbia, Mo

I researched bonds and wrote informational marketing content on the SuretyBonds.com website. Since SuretyBonds.com is an online marketing agency, it receives all of its business through online traffic. I studied bond legislature, detailed changes in bond requirements through posts on the company's blog, and conducted link-building with reputable contacts in relevant industries. I helped develop branding and marketing strategies, such as A/B testing and keyword research, for the company to broaden its impact. I also took the lead on writing an e-book (30+ pages) that served as a guide for understanding commercial surety bonds. I used Microsoft Office, Github, and Moz during the course of this internship.

Columbia, Mo

I ran marketing tables, coordinated in-game promotions, ensured child safety in bounce houses at Mizzou sporting events, handed out posters, interacted with fans and facilitated communication with fellow interns to ensure smooth promotions and marketing efforts. In addition, I volunteered as a public address announcer for several Mizzou sports, including women's tennis, soccer and diving. I read advertisements, announced lineups and maintained a good flow of commentary in front of 800+ spectators.

Wheaton, Illinois

I interacted with customers at a restaurant-style movie theater, using iPods to take orders and catering to customer needs to help provide a unique and positive experience for our patrons. The position emphasized the customer first, which included sorting out individual customer issues and figuring out ways to serve in more efficient manners. It was a time-demanding job with lengthy shifts on foot, yet rewarding because of the people skills I honed and developed. Serving alcohol, working registers, running trays, resolving customer concerns and up-selling were primary responsibilities of this job. I helped open the movie theater in the summer of 2012, so I experienced and fought through all the growing pains of a new business.

Lemont, Illinois

I worked as a coach for several sports camps for kids across the Chicagoland area during the summer of 2011. It provided valuable experience with teaching and instructing younger kids how to improve their skills in a safe manner. The job required me to devise a week-long schedule that would best use the allotted time with drills, exercises, and scrimmages that maintain youth interest while emphasizing sport safety. Camps would last for 3-4 hours per day, 5 days a week for kids in the 6-11 age bracket.

Wheaton, Illinois

I spent more than 4 years working as a caddie at the historic Chicago Golf Club. Throughout this job, I came to understand the importance of customer satisfaction, hard work and hustle. The position gave me great experience with customer relations and handling various work responsibilities at a young age. I learned to strategically communicate and converse with professionals who were highly successful in their careers. I also learned the essence of teamwork, working with fellow caddies on the course to help find balls and determine yardages. It also tested one's dedication, as many times caddies would arrive at 7:00 in the morning only to leave without a bag in the early afternoon.

Master Of Science - Ms, Business Analytics

Activities and Societies: Beta Gamma SigmaCourse content focused on intersection of technical expertise and business acumen within realm.

Bachelor’S Degree, Journalism (Strategic Communications); Parks, Recreation & Tourism (Sport Management)

Activities and Societies: National Society of Collegiate Scholars, Golden Key International Honour Society, KCOU 88.1 Columbia, Mizzou.