Senior Director Of Product And Merchandising
CurrentRecruited to establish and lead a footwear business in a 100 year old equipment brand. Developed and implemented comprehensive product strategy, established operational frameworks, and integrated Wilson’s soft goods with existing Hard Goods. Spearheaded omni-channel and marketing initiatives through executive sales and brand leadership to triple annual footwear business growth. • Increased line productivity by 58% in the first year. • Established and launched the brand’s first footwear innovation pipeline. • Led cross-functional omni-channel team, resulting in a 143% increase in revenue year-to-date.