Brian Ruether Email & Phone Number

Chicago, Illinois, United States

As the Website Manager at ALAS, I play a crucial role in bridging technical and marketing teams to ensure seamless website operations and ongoing enhancements. Leveraging my extensive experience with CMS platforms, including Craft, I am responsible for developing, maintaining, and integrating website functionalities.My key responsibilities encompass establishing governance frameworks, acting as a liaison between business stakeholders and users, and proactively enhancing the customer experience through innovative features and solutions. I manage bug fixes and service tickets, ensuring exceptional customer service with meticulous attention to detail. Committed to driving digital excellence, I focus on optimizing our online presence and achieving strategic goals.

Chicago, Illinois, United States

Seasoned professional with a strong background in diverse software environments and web languages. Proficient in driving the development of impactful interactive projects that closely align with organizational objectives. Skilled in maintaining and optimizing existing content to meet SEO, ADA WCAG 2.1, and legal standards. Experienced in actively engaging in enterprise-level releases and regression testing to ensure smooth integration of updates. Effective collaborator with Line of Business (LOB) teams, providing guidance through the design process and offering innovative solutions to achieve visually appealing, accurate, and compliant final products. Tools & CMS:• Adobe AEM• Jira• TransPerfect (translation tool)• Storybook• Confluence

Chicago, Il

During my tenure at Trustwave, I assumed the role of Lead SEO Analyst, spearheading our marketing SEO initiatives. I also served as the primary Digital Web Analyst, leading the execution of audits and delivering monthly reports on our SEO SERP rankings. Furthermore, I took charge of implementing updates within our CMS. In addition to providing valuable data and copy suggestions to the marketing team, I took the lead in crafting quarterly reports and delivering presentations to our company leaders. As the Web Production Specialist, I undertook the responsibility of executing all marketing updates on the website through the CMS. This encompassed a wide array of tasks such as managing blogs, research documents, web page updates, design enhancements, tracking implementations, A/B testing, and a variety of other crucial functions.Framework/Language: HTML5, CSS, BootstrapTools & CMSs:• Hubspot - certified (SEO, Reporting, CMS) - Migrated from Umbraco to Hubspot• Umbraco CMS• SEMrush• MOZ• Google Analytics & Tag ManagerCommunications:• Asana• Outlook• Jira• GatherContent

Bloomington, Minnesota

Daily, my responsibilities encompass a wide range of tasks, including creating fresh webpage layouts, ensuring regular updates to web content, developing and maintaining templates, crafting engaging blogs and press releases, overseeing the management of vanity URLs and redirects, conducting thorough web crawls to identify and rectify 404 errors, optimizing image compression for enhanced web performance, executing impactful marketing campaigns, designing efficient email templates, and ensuring the accuracy and currency of PDF materials. Additionally, I engage in meticulous copy edits while adhering to established copy guidelines, serving as a point of contact for copy-related inquiries, participating in Q&A sessions, contributing to user acceptance testing, designing forms and surveys, and constructing effective landing pages.My role is embedded within a dedicated and agile team, consisting of six skilled members. This team collaboratively interfaces with various departments, including marketing, sales, insurance, IS&T, brokers, employers, mobile app, HR, find care, wellbeing, and Medicare, fostering a close partnership to effectively support and contribute to their respective projects and goals.Framework/Language: HTML5, CSS, BootstrapCMS’s:• Oracle WebCenter Content (WCC/UCM) • Adobe Experience Manager (AEM 6.3.1.2) • Sitecore• Leadpages landing page builder• WordPressWork Tools:• Moz SEO software• WorldAPP KeySurvey• Site Studio designer & Replicator• Adobe creative suite• Microsoft office suite• SortSite Web crawlerCommunication tools:• Outlook• Lync• Cisco Webex • Confluence team collaboration software• SharePoint team collaboration software• ServiceNow digital workflow• Workfront management software • Jira

Provided photographic and related support to professional photographers, assisting with both studio and on-location shoots.Projects:• Promotion video for Seagram’s Escapes with Kelly Rowland and Nelly in Las Vegas, Nevada• Product launch video for 3M safety harness equipment• Creation of television ads for Lupient Automotive Group• Promotion video for Brightpeak Financial. • Informational video for the University of Minnesota Children’s Hospital • Targeted to children who are about to go through surgery

Nisswa, Mn

In my role, I spearheaded strategic SEO initiatives to boost online visibility for Grand View Lodge and Tanque Verde Ranch pages. I also executed dynamic campaigns for Grand View Lodge's renowned golf courses - The Pines, The Preserve, and The Garden, and orchestrated comprehensive marketing efforts for the lodge's seven culinary venues. Additionally, I drove a compelling initiative for Tanque Verde Ranch in Tucson to broaden its visibility. My leadership in developing gvlevents.com streamlined event promotion, and revamping Grand View Lodge's short message service improved guest communication. As Head of Marketing Strategy and Social Media for Italian Gardens Restaurant, I significantly enhanced Facebook engagement across multiple resort areas. Furthermore, my promotion as the photographer for Grand View Lodge weddings and creation of captivating historic home videos further enriched guest experiences.

B.A. Business Entrepreneurship - Minor In Graphic & Web Design, Business & Web Design

D3 Athletics: Participated in Men’s Indoor and Outdoor Track and Field during the years 2014-2015. Clubs: Took active roles in various.

General Diploma

Activities and Societies: Member of the Boys Lacrosse Team: 9th - 12th Grade (team took 3rd place in State my senior year.) Defense.