Brian Seaton Email & Phone Number

Dallas-Fort Worth Metroplex

Reporting to the Director of Marketing for Intraocular lenses, or IOL’s, and responsible for market development strategies, campaign development, price elasticity modeling, market share forecasting, social media campaigns, patient multimedia campaigns and inventory forecasting management for PanOptix, a Trifocal Intraocular Lens for presbyopia. Products sold to Ophthalmologists, Ophthalmic Surgeons, Cataract Surgeons, and Ophthalmology departments in Ambulatory Surgery Centers, Acute Care Hospitals, Surgery, and the Operating Room. ● Exceeded Quota, 2018, 2019● Exceeded 4 month launch goal by $25mm● Grew business from $78mm to $103mm in 2 years

Responsible for selling femtosecond lasers, refractive lasers, biometers, and Restor toric intraocular lenses to Ophthalmologists, Lasik Surgeons, Cataract Refractive Surgeons, in Hospitals, Ambulatory Surgery Centers and Physician Offices.● Exceeded Quota, 2011,2013, 2014, 2015, 2016, 2017● # 3 of 88 Reps, 2011● Top 15%, 2013, 2015, 2016● Top 25%, 2014, 2017● Other Awards / Achievements

Reporting to the Global Director of Marketing and responsible for market developmentstrategies, campaign development, launch strategy, operational logistics, price elasticity modeling, market share analysis, multimedia campaigns and inventory forecasting management for Systane OTC Dry Eye drops, sold to Optometrists and Ophthalmologists in Laser Vision Correction Centers and doctors offices.● Grew business unit 35mm in 2 years

Responsible for managing 8 direct reports who sold ophthalmic pharmaceuticals, Steroids,Anti-Invectives, Allergy medications and products that treat Glaucoma and Dry Eye toOphthalmologists, Optometrists, Cataract Surgeons and Lasik Surgeons in Hospitals, Ambulatory Surgery Centers and Physician Offices.● Exceeded Region Quota, 2002, 2004, 2005, 2006, 2007● President’s Club, 2003, 2007● # 3 of 26 District Managers, 2007● # 5 of 28 District Managers, 2003

Sold ophthalmic pharmaceuticals, Steroids, Anti-Invectives, and Allergy medications that treat Glaucoma and Dry Eye to Ophthalmologists, Optometrists, Cataract Surgeons and Lasik Surgeons in the Acute Care Hospital, Surgical, Operating Room, Ambulatory Surgery Center and Physician Office markets. ● Exceeded Quota, 1999, 2000, 2001, 2002● President’s Club, 1999, 2000● # 2 of 88 Reps, 2000● # 1 of 88 Reps, 1999

Responsible for selling corporate audio visual equipment, projectors, sound systems to small, medium and large fortune 500 clients. ● Exceeded Quota, 1995, 1996, 1997, 1998 YTD● # 1 of 11 reps, 1996● # 1 of 11 reps, 1995● Promoted to National Accounts role

Master Of Business Administration - Mba, International Business

Bachelor Of Science, Marketing / Journalism