.• Developed team communications and information for executive meetings.• Presented findings to executive team along with guidance for strategy and tactical plan implementation. • Directed and supervised a digital marketing team comprised of 10 members. SEO/SEM specialist, social media specialist, e-commerce manager, graphic designer, CRM specialist, e-mail specialist, marketing researcher and mailing list department. • Collaborated with marcom, project managers, sales, customer service, and IT departments to resolve internal problems, improve operations and provide exceptional customer service. • Managed digital department P&L including revenue and expenses for all online activities.• Developed digital benchmark and resulting KPI's for campaign measurement and optimization. • Used Google analytic tools to analyze online customer shopping behavior, interests and sales history. • Conducted competitor research to measure against industry standards.• Created and implemented a digital strategy and tactical plan based on customer analysis. • Engaged customers using an omnichannel approach including e-mail marketing, inbound marketing (SEO/Content creation), SEM/PPC, e-commerce, affiliate advertising, DSP retargeting and social media. Worked with CSE groups for government, academic, industrial, and healthcare industries.• Managed quality assurance program including on site evaluations, internal audits and customer surveys. • Monitored social media and online sources for industry trends.• Negotiated agreements between employees to clarify misunderstood directions and resolve conflicts affecting performance. • Saved 13% PPC budget and 181% ROI by researching and implementing online ads that were relevant to products and services in industry. • Increased organic web traffic by 20% by developing rich, relevant content.• Worked with distributors to understand requirements and provide exceptional product listing service.

• Responsible for online revenue for both website and mobile devices resulting in best year sales gain in company history.• Used Google Analytics on daily basis to analyze customer shoping behavior to develop new web pages and optimize existing website pages for better conversion.• Presented findings to executive team along with guidance for strategy and tactical plan implementation.• Coordinated with web development team to build website architecture.• Developed wireframes for new website launch.• Performed Front end development for 7 e-commerce websites (HTML, HTML 5, Bootstrap, Javascript). • Designed banners, website properties, e-mail graphics and related materials for 7 e-commerce websites. • Managed SEM partner campaigns and affiliate advertisers.• Met with product managers to develop e-mail marketing strategy.• Deployed over 1500 unique email campaigns per year across 7 brands using Knotice.• Collaborated with customer service department to provide guidance with customer calls requiring online assistance.

• Collaborated with executives, outside clients, marketing, software developers, sales, production, accounting and shipping departments.• Provided creative strategies and communicated solutions for product and marketing development.• Constructed product prototypes and presented concepts to executives and clients.• Conceptualized, designed and produced materials in both print and digital applications.• Executed effective corporate and product branding across all marketing platforms.• Gained product approvals from executives and licensors from pre-production through final development. • Reported project progress and modified schedules to executives.• Directed and supervised freelance photographers during photo shoots.• Developed UI flow charts for software development team.• Interviewed, hired and managed employees.• Ensured the creative department functioned efficiently and in a cost-effective manner.• Coached, directed and managed 3 Junior Graphic Designers.• Attended and verified press checks during print process.•Wrote and edited copy for electronic and print applications.• Archived and managed all electronic art files.• Assigned part and form numbers to internal and external documentation for project tracking and version control. • Developed and managed up to 10 e-commerce (B2C) and 2 corporate websites