Brian Spin Email & Phone Number

Medford, Nj, Us

• Reported to chief marketing officer. • Developed team communications and information for executive meetings. • Presented findings to executive team along with guidance for strategy and tactical plan implementation. • Directed and supervised a digital marketing team comprised of 10 members. SEO/SEM specialist, social media specialist, e-commerce manager, graphic designer, CRM specialist, e-mail specialist, marketing researcher and mailing list team. • Collaborated with mar com, project managers, sales, customer service, and IT departments to resolve internal problems, improve operations and provide exceptional customer service. • Managed digital department P&L including revenue and expenses for all online activities. • Developed digital benchmark and resulting KPI's for campaign measurement and optimization.• Used Google analytic tools to analyze online customer shopping behavior, interests and sales history. • Conducted competitor research to measure against industry standards.

Hudson, Ohio

• Responsible for online revenue for both website and mobile devices resulting. • Used Google Analytics on daily basis to analyze customer shopping behavior to develop new web pages and optimize existing website pages for better conversion. • Presented findings to executive team along with guidance for strategy and tactical plan implementation. • Coordinated with web development team to build website architecture. • Developed wireframes for new website launch. Performed Front end development for 7 e-commerce websites (HTML, HTML 5, Bootstrap, JavaScript). • Designed banners, website properties, e-mail graphics and related materials for 7 e-commerce websites. • Managed SEM partner campaigns and affiliate advertisers. • Met with brand managers to develop e-mail marketing strategy. • Deployed over 1500 unique email campaigns per year across 7 brands using Knotice. • Collaborated with customer service department to provide guidance with customer calls requiring online assistance.

Greater Pittsburgh Area

• Collaborated with executives, outside clients, marketing, software developers, sales, production, accounting and shipping departments. • Provided creative strategies and communicated solutions for product and marketing development. • Constructed product prototypes and presented concepts to executives and clients. • Conceptualized, designed and produced materials in both print and digital applications. • Executed effective corporate and product branding across all marketing platforms. • Reported project progress and modified schedules to executives. • Developed UI flow charts. Ensured the creative department functioned efficiently and in a cost-effective manner. • Attended and verified press checks during print process. • Wrote and edited copy for electronic and print applications. Archived and managed all electronic art files.• Assigned internal and external documentation tracking and version control. Developed and managed up to 10 e-commerce (B2C) and 2 corporate websites.

Youngstown, Ohio Area

• Conceptualized and designed new exclusively licensed products for market. • Obtained all licensing art approvals from licensor. • Licenses included: World Wrestling Federation, NASCAR Racing, Pokemon, Backstreet Boys, Nysync, Dragonball Z and more. • Attended press checks for quality assurance. • Directed and managed a team of graphic designers. Sr. Designer of all graphics and prototypes. • Liaison between customers and product development and sales teams.

Bachelor Of Arts - Ba, Graphic Design

Bachelor Of Arts - Ba, Graphic Design

Bachelor Of Fine Arts - Bfa, Graphic Design