Brian Startzel Email & Phone Number

Irvine, California, United States

- Manage a team of data analysts to development and execute customer retention programs- Forecast program performance and associated costs to predict return on investment- Supervise data modeler on creation of predictive models to optimize program lead quality- Develop presentations for Sr. VP of Sales and CEO on loyalty and retention measurements and program performance- Report to Korea HQ on KPI performance and ongoing initiatives to improve performance- Grow relationship with 3rd party vendors to gain market trend insights and new data sources- Guide project manager on setting timelines, stakeholder alignment, and program communication- Work with data governance, model governance, and enterprise data warehouse management teams to maintain data integrity and compliance- Set team goals in developing strategies to improve 'ease of doing business' with dealerships through website changes, system integrations, and reporting enhancements- Collaborate across departments and divisions to improve program performance through system integrations

Irvine, Ca

Led Sales Planning and Analytics teams for Hyundai Protection Plan business. This role was responsible for the official reporting of monthly sales volume/pen, field sales team support and the management of incentive programs from idea to payout.Supervised execution of $8-$10 Million in monthly payouts to dealer F&I managers and incentive base pay payments for field sales team. Includes monitoring of administrator process to hit payout dates and follow up on aged checks.Created measurements, set volume goals, and calculated budget for annual incentive based pay program, gaining alignment with department leadership, FP&A, and HR compensation teams.Managed vendor relationships with insurance administrator and 3rd party payment processor for dealer F&I manager payments to ensure on-time delivery and dealer satisfaction with program.Built business plan and five year outlook based on trends and business goals from leadership. Used business plan to formulate incentive based pay plan to optimize incentive spend to hit or exceed business goals. Worked with National Sales Director to normalize plan across sales territories for realistic and equitable achievement.Oversaw build and enhancements to Hyundai Protection Plan reporting for tracking business objectives, incentive program achievements, and sales dashboards for field team. Responsible for executive level reporting of business results and post-mortem analysis of all programs.

Irvine, California, United States

This role was responsible for the development of incentive-based programs for dealers and field sales team in support of the company insurance volume objectives. The manager was responsible for managing the incentive budget, forecasting volume and developing programs to increase sales.- Develop, present, launch, and analyze the results of various incentive programs.- Prepare executive reports detailing business results.- Monitor incentive expenditures and reserve funds to establish program budgets and forecast spending allowances.- Evaluate business trends and provide strategic direction for potential adjustments to business strategy.- Conduct ad hoc analysis to support OEM and departmental initiatives.- Generate field sales team reports by territory to support sales objectives.- Mentor direct reports and HCA interns in essential job functions and overall business operations.

Irvine, Ca

Feasibility assessments on company initiatives, benefit analysis for senior management and defining project scope/key deliverable(s) for Operations team - Plan and lead development teams on key projects to improve the ‘ease of doing business’ with HPP - Develop strategies and coordinate with vendors to expand the brand outside the dealer F&I office- Evaluate department initiatives for feasibility and design operational plans for implementation- Assess industry trends and consult with experts to explore potential applications for Hyundai Protection Plan

Orange County, California Area

Develop and implement Operations strategic initiatives to enhance Hyundai Capital Insurance Warranty/CPO products. Work closely with 3rd Party vehicle warranty administrators and F&I product vendors, OEM partners, dealer partners, end user customers and internal customers. Responsible for the development, management and implementation of proposed project plan in accordance with defined timeline and budget.

Irvine, Ca

Create new methods to analyze dealer performance and monitor portfolio risk through audit. Develop strategies to track and manage department performance against company goals. Improve department efficiencies through written procedures, desktop manuals and policy initiatives.- Develop Audit department structure and strategy - Map processes and review to improve department performance- Maintains dealer equity funds (cash management accounts) for accurate off-set calculations daily- Assists in the setup of new dealer accounts in accounting system as well as credit line and interest rate adjustments- Instructs dealers on how to navigate and use HCA's website to manage their inventory- Supports audit team through dealer audit reviews and managing audit ratio goals- Distributes daily department reports for review- Identify and report any negative performance trends in portfolio to account management teamsKey Accomplishments:- Created desktop instruction manuals for internal processes to train and streamline routines- Led initiative to shape policy on disposition codes for consistency across department- Developed philosophy and co-created an Audit Scorecard to evaluate dealer performance and determine audit frequency resulting in a more efficient use of audit resources and cost reduction- Proposed new initiative in capturing dealer performance data between physical audits and co-designed report structure to present this data

Conduct collateral, financial, and compliance audits on the small to mid-size businesses within GE Capital’s CDF business unit throughout the Western US and Canada.- Completes 30+ business examinations per year, highlighting negative findings /trends and recommending changes to loan structure accordingly- Organize and report special case reviews for accounts identified with having irregular business practices - Submit recommendations to Operation teams on new business survey exams for new funding opportunities - Lead teams of three field examiners at large client audits as well as cross-train members of the bank deposit review teamKey Accomplishments:- Championed a data access project providing all financial auditors access to the digital document warehouse, making the field examinations more efficient with immediate access to crucial information.- Co-developed a new field test to streamline and improve the quality of data at specific technology clients.- Received recognition from the leadership team for resolution of compliance issues

Irvine, California

Liaison for dealer accounts in an assigned territory. Worked closely with dealers and OEMs to resolve issues with billing, order approval, product transfers, used flooring requests and navigating the GE website. Monitored dealer performance in the portfolio through financial analysis, spotting trends and identifying high-risk situations so proactive steps can be taken to mitigate problem accounts and minimize losses/exposure- Negotiated workouts with defaulting dealerships to mitigate losses.- Successfully led repossessions collaborating across multiple GE offices to liquidation- Controlled portfolio to achieve a sold out of trust inventory exposure average below 2% for the assigned territory. - Delivered $80 Million plus in volume yearly by selling the used flooring program and new order approvals.- Achieved branch collection goals regarding interest, curtailments and sold inventoryKey Accomplishment- Took on responsibility as primary contact for Piaggio Group USA (manufacturer) regarding invoicing and order approval.

Irvine, California

Functional liaison between GE CDF, Yamaha Golf Car Company, and Yamaha. Resolved issues with billing, order approval, product transfers, used flooring requests, Yamaha Golf Car lease documents, and navigating the GE website. Monitored dealer performance through financial analysis, trend spotting, and identifying high-risk situations. Proactively managed portfolio to mitigate problem accounts and minimize losses/exposure - Grew average managed outstandings by 44% to $55.6MM in the two years- Controlled portfolio to achieve a sold out of trust inventory exposure average below 2% for the assigned territory with interest and parts collection averaging 90%.- Provided input into the annual review and new dealer review processKey Accomplishment:- Created a code conversion guide between Yamaha Golf Car Company and GE Rates & Terms unit to solve an ongoing invoicing issue.

Irvine, California

Liaison for dealer accounts in an assigned territory and Yamaha Motor Company to resolve issues with billing, order approval, product transfers, used flooring requests and navigating the GE website. The Account Manager also monitors the dealer performance in the portfolio through financial analysis, spotting trends and identifying high-risk situations so proactive steps can be taken to mitigate problem accounts and minimize losses/exposure.- Monitored a territory with $100 Million in average managed outstandings.- Exceeded portfolio control goals for interest, parts and sold inventory collections.- Trained dealer base on new online account management system.- Achieved 90% dealer sign up for online payment system.

Bsba, Small Business Management

Activities and Societies: NAU Lacrosse team

Education record

Education record