Creative Project Coordinator
CurrentMarketing Lead - Market research, strategy and implementation, project management- Developed strategic marketing plan focusing on communication channels, patron touch-points and utilization of branch spaces- Supports library services with increased use of digital ads and adwords, emphasizes value of patron interactions to improve experience and reduce dependence on traditional ad practices- Works closely with leadership to align strategies and goalsAdvertising- Developed a comprehensive ad campaign representing the library as a valuable community resource, positioning the library as a credible resource for early childhood learning and development for youths 0-5 years old- Identified target markets and messaging needs, developed concepts and copy, assisted with art direction, led ad placement research and ad buyingCommunity Engagement- Project co-lead for community engagement efforts delivering positive interactions and driving new card signups- Coordinated outreach event efforts including staffing, scheduling, coaching, onsite logistics and improvement strategies- Developed an engagement model based on sales and customer service techniques; trained staffSegment Marketing- Lead for non-English speaking segment marketing; drove initiatives including researching and identifying community language support needs, content development, translations and community outreachMerchandising- Project lead for merchandising efforts with the goal of increasing circulation and creating welcoming environments- Developed merchandising standards based on patron behaviors, heat maps, and third-party retail studies- Coordinated 11-member core team, created individual roles and tasks, oversaw timelines and expectationsExternal Communication- Director of video communications including message creation, storyboarding, filming, editing and delivery; supports and manages design- Content developer, copywriter and content manager for website, patron emails and social media
