Brian Taylor Email & Phone Number

Cleveland, Oh, Us

Hudson, Ohio, United States

Performance Coatings Group

✦ Serve as an integral executive leader responsible for overseeing a team of 7 direct reports, including influencing the VPs of Marketing for 6 business units, leveraging expertise to establish strategy alignment, expand business, and build business synergies across the business units, achieving 14% growth in 2 years.✦ Established an in-house Marketing Communications team focused on understating the business, customers, and customer journey that generated a 20% - 30% increase in higher-quality teamwork while delivering a $2M annual G&A cost savings. ✦ Developed a Digital team and collaborated to build a seamless organizational campaign, driving leads and new account business.✦ Provided strategic planning and execution to expand the $400M Associated Products business, achieving consecutive XX growth and significant margin expansion (300 BPS+), totaling $40M+ in profit growth.✦ Launched an initiative aligning the strategy and identifying strategic geographics and markets to expand, including determining appropriate acquisitions for making investments and securing $1.3B in acquisitions in 2023.✦ Oversaw development of an innovative CRM system while supporting the organization through a digital transformation, establishing a proprietary system being implemented in 2024. ✦ Created and implemented a My Account System that works across 30 different ERP systems and was built for speed and scalability, allowing customers to log in digitally, perform account management, and secure customer service.✦ Focused on providing unique digital experiences, surveyed 200+ representatives and 200+ customers, identified strengths and pain points, and leveraged the information to build a standardized platform that aligned with the global transformation office and successfully supported the additional resources.✦ Implemented input system to determine overall business values, identified areas of most value, and ensured alignment to drive organizational growth and success.

Paint Stores Group

✦ Promoted to Senior Vice President of Sales and Marking for the North America Paint Stores Group with 4.6K stores, responsible for leading a team of 8 VPMs, 3 Sr. Directors including the Market Research and Sales Excellence teams driving the sales process supporting 3K+ Sales Representations, focusing on the customer journey, points that matters, and points of differentiation. ✦ Responsible for the management of the CRM system, developing a strategy to drive lead generation for all representatives and stores, and delivered a double-digit increase in new account development, resulting in maxing out bonuses in performance. ✦ Enhanced and launched proprietary sales process focused on the customer’s needs, aligning our sales representatives with the customer journey and points that matter to improve rep productivity and drive profitable sales.✦ Navigated significant supply chain disruptions by developing and implementing a customer reactivation plan, focused on identifying customers affected by shortages and driving rep activity to $500M+ of prioritized profitable sales activation.

Mid Western Division

✦ Oversaw the Midwest Division, which included over 1K+ company owned stores and 700+ Sales Reps, reporting to the division president and leading a team of 8 direct reports and indirect influence of 5 VPs of sales. ✦ Utilized expertise to write the operating plan for the $1.5B+ business division from a strategic perspective, directing all segment marketing and training and development of sales representatives, as well as execution of the marketing plans. ✦ Overcame significant obstacles brought on by the COVID-19 pandemic, developing and implementing a Strength Training initiative that was adopted by the entire organization, providing detailed training to sales representatives concerning remote calling, changing the whole sales process to a focus on the organization’s benefits, values, and services still available to customers. ✦ Restructured the customer calls to listening to the voice of the customer, identifying the challenges that each business was facing, and together helping to provide the services and products needed to continue to run each business, achieving success that exceeded sales and target goals throughout COVID with above plan sales growth and margin expansion.

Ohio & Michigan

✦ As the Vice President of Sales for Ohio and Michigan, oversaw a team of 8 District Managers, providing strategic guidance to support 200+ organizational stores and 150+ representatives. ✦ Established a team culture and solid foundation that delivered a performance exceeding goals and targets and earned top-performing areas for consecutive years, driving business from $380M to $450M during tenure. ✦ Established systems and processes to attract, develop, engage and retain talent resulting in exceptional promotion rates and advancement of future leaders. ✦ Expanded sales teams by adding new territories and sales management positions focused on priority growth segments, resulting in accelerated profitable market share gains.

Greater Chicago Area

✦ Transitioned to Metro District Manager in Chicago, taking over a $100M+ business territory with 70+ stores and 40+ territories that had not achieved target goals in over 20 years. ✦ Pivoted the business unit that was behind plan for the year and transitioned the performance to finish the year $3M over PBT plan, earning the Circle of Excellence Award, the organization’s highest accolade for District Managers.✦ Focused on mentoring, coaching, and developing to build a solid sales foundation that delivered a double-digital sales gain, profit improvement, margin growth, and expansion to 103 company owned stores and 78 Reps resulting in over $50M+ in sales growth.

Orlando, Fl

✦ Performed as Metro District Manager in business unit with declining performance, transforming focus and pivoting team into 1 of organization’s top performers in sales and PBT, generating $5M+ in PBT improvement annually, earning Circle of Excellence Award.

Meriden, Ct

✦ Functioned as District Manager throughout a very challenging economic time, taking over and transforming 2 districts into 1 Metro Connecticut District, consolidating 23 stores and 14 sales reps, focusing on reducing SG&A and improving the service model. ✦ Drove strategy that supported opening of 3 stores and expanded into new territories, becoming 1 of most prosperous districts profit-wise, overcoming obstacles when companies were losing millions of dollars to sustain profit and position for future growth.

✦ Built top-performing team with 70% of representatives achieving targeted goals, exceeding sales and profit goals for all 3 years.✦ Recognized as the only sales manager in the entire Eastern Division out of 80+ District Leaders to achieve the Circle of Excellence Award and the Eastern Division Sales Manager of the Year.

Mba, Business, Management, Marketing, And Related Support Services

Bs, Marketing Management

Activities and Societies: SHU Lacrosse Team - 1995-1997