Managed start-up and on-going operations for OneAnalytix, a tech company that empowers financial services businesses and retailers to gain broader, actionable, consumer insights from all available data by utilizing machine learning and advanced analytics to predict what products or services each individual consumer wants next. Supervising development staff in Singapore, Vietnam and India, oversaw development of a complete platform that supports real-time data integration and storage, advanced analytics algorithm generation, campaign management, and visualization of all data from all sources:• Structured transaction data - credit card and banking transactions, retail purchase SKU data• Semi-structured data - customer service logs, economic data, other available databases • Unstructured data - social media, email, etc.

Managed start-up, including government relations, for the only Asia-focused primary research firm. Clients include top global consulting firms, private equity companies and fund managers. Built business to profitability.

Served as global CMO, data science head and a Board Director of ERN, a technology company specializing in big data and predictive analytics. Responsibilities include setting the strategic direction of ERN, building/managing a data science team and expanding sales globally from the ERN offices in Singapore and London.

Managed market entry strategies, consumer strategy, business partner negotiations, key account management and general management for this start-up in the self-service digital photo printing kiosk business. DPSL had rights for the distribution and installation of Sony PictureStation photo printing kiosks outside of the U.S. These kiosks print various sizes of photos in seconds from a variety of input media. Opened offices in Hong Kong, Singapore, Bangkok, Dubai and London. Business was closed due to the inability of Sony to reduce media costs to a level acceptable to consumers.

Managed all aspects of brand marketing and sales for the Korea branch of this large U.S. insurance company. Business growth was achieved employing data science techniques for (1) cross-selling to existing customers and, (2) for telemarketing partnerships with large database owners in Korea; credit card companies, department stores and petrol companies.Major initiatives include building a building a direct response TV program from zero into second largest source of business via a program of testing and refinement, improving customer relationship management and predictive modeling capability to get and keep customers which improved telemarketing efficiency by 20% within the large telemarketing operation, negotiating with partners the terms and conditions of list usage/database size to improve profitability, and restructuring customer retention programs to achieve a 10% improvement.Major achievement: Instrumental in moving the company from a no growth and declining profitability position for the prior 2 years to 25+% growth in sales and profits within 6 months.

Reporting to the Global Managing Director, served as senior brand manager and spokesperson for American Express’ consumer banking businesses in Asia, Europe and Latin America. This included developing strategies for Amex to build a global consumer banking franchise to complement its global Card business. Specific assignments included developing the Bank’s Internet strategy and its integration with the Amex Card, implementing Internet banking in Hong Kong and Germany, and overseeing development of all Amex’s marketing, advertising and promotions for all consumer banking products outside of the U.S. These ranged from basic savings and checking accounts to sophisticated investment products and all types of consumer lending. Had direct line responsibility for managing several Amex-branded mutual funds. Principal company trainer in brand management.Major achievements: Implemented Internet banking in Hong Kong and Germany, and, started and managed a portfolio of Amex-branded index tracker funds.

Served as senior product manager and spokesperson for the MasterCard family of brands in the region. Worked closely with the company's 12 offices in Asia/Pacific and with its financial institution members in promoting the growth of MasterCard products and services and developing strategies to expand the business.Specific responsibilities included managing $50MM advertising and public relations budget; serving as senior public relations officer for Asia/Pacific; overseeing product development, selecting public relations firm and building regional communications program, served as regional government relations manager. Was one of three global brand trainers and managers.Major achievements: Improved MasterCard’s position in major press to first place from last place by implementing public relations and advertising programs to give the brand a unique consumer identity. Implemented concept of thought leadership among key constituencies.

Served as a principal of this consumer credit consulting firm focusing on the Asia/Pacific region. Services included business start-up support, credit/behavior scoring modeling and related software, and restructuring of consumer credit programs. Required frequent sales presentations and on-going dialogue with the senior executives of major banks and finance companies throughout the region. Supervised consulting and technical staff, as well as directly providing business support.Major achievements: Completely restructured the consumer credit program of a major Indonesian bank including re-building their consumer finance, credit card, auto financing and home mortgage programs.

Responsible for start-up and management of Citibank's Visa and MasterCard credit card business in the highly competitive and regulated Japanese market. The business was successfully built into a multi-million dollar operation. This effort required the development and execution of market entry strategies, negotiations with regulatory officials, staffing of all departments including Marketing and Sales, Credit, Operations, Data Processing and Finance, developing marketing, credit and operations plans, and undertaking all other tasks associated with establishing and operating a new company. Required building one of the largest direct marketing groups in Japan. Supervised a staff of more than 400.Major achievement: Built credit card business from zero into a multi-million dollar business in one of the world’s most competitive markets.

Responsible for general management of consumer banking activities in Korea. This included a Diners Club franchise and retail banking business. Reporting to the Senior Vice President in charge of the Asia/Pacific region, supervised a staff of 100. Specific accomplishments included start-up of Citibank's retail banking business and Diners Club card from the planning to implementation stages in the difficult Korean environment. This required negotiations with regulatory officials, developing marketing, credit, operations and systems plans, staffing of all departments, establishing procedures and other tasks necessary to start and operate a new company. Relied upon direct sales and marketing build customer base.Major achievement: Issued first ever international card in Korea and started the first retail banking business by a foreign bank in Korea through extensive government negotiations.