Brian Larsen

Brian Larsen Email and Phone Number

Chief Operating Officer @ UniPro Foodservice
Grand Rapids, MI, US
Brian Larsen's Location
Grand Rapids Metropolitan Area, United States
About Brian Larsen

By combining strategic selling tactics with a success and change-oriented mindset, leaders can exponentially boost sales generation initiatives for large organizations. As an experienced sales and commercial leader, I leverage my expertise to lead sales operations, strategic planning, and revenue and business expansion. By analyzing processes and systems, I create efficiencies, reduce costs, scale businesses to create a competitive advantage, and achieve organizational goals. I am a hands-on, motivational leader who builds and optimizes high-performing teams that maximize results. Please review a few highlights from my career at Gordon Food Service:-Earning recognition for my exemplary leadership in implementing efficiencies and streamlining teams to gain a competitive advantage and expand Distribution Market Advantage’s market share. I was invited to join the company's Board of Directors, marking a historic milestone as the first non- president or family member to represent Gordon Food Service on the DMA board.-Realizing billions of dollars in sales growth and a 200 basis points margin increase for the national and regional chains segment in the US by implementing a new sales strategy and initiating a culture shift in a previously underperforming sales team.-Elevating the customer service experience during my tenure as director of national accounts by establishing a business development team and a customer integration team, both of which streamlined processes for gaining and retaining new customers. As a result, I received the Distribution Market Advantage Founders Award. I am excited to expand my professional network and see what the future may hold. If you would like to connect, please contact me at larsenbrian0629@gmail.comAREAS OF EXPERTISEFinancial StrategyStrategic LeadershipChange ManagementTechnology OverhaulProcess ImprovementsNew Business DevelopmentCustomer Service ExcellenceCross-Functional CollaborationTalent & Leadership DevelopmentMarket Analysis & Strategic VisionTeam Transformation & Cultural Shift

Brian Larsen's Current Company Details
UniPro Foodservice

Unipro Foodservice

View
Chief Operating Officer
Grand Rapids, MI, US
Website:
uniprofoodservice.com
Employees:
193
Brian Larsen Work Experience Details
  • Unipro Foodservice
    Chief Operating Officer
    Unipro Foodservice
    Grand Rapids, Mi, Us
    View
  • Gordon Food Service
    North American Vice President Of Program Sales
    Gordon Food Service Oct 2023 - Present
    Develop and execute operational and sales strategies for regional chains, national chains, healthcare, and education segments at family-owned food distributor. Design and build out teams, seeking efficiencies across existing teams in both Canada and US, to implement and scale across company.-Improved overall customer experience for customers and job satisfaction for internal teams by implementing efficiencies, streamlining and combining teams, and establishing new North American healthcare team to support regional and national chains segments.- Pioneered creation of business development team, researching market needs and recruiting individuals with skills tailored to previously untapped markets. Anticipate influx of millions of dollars in new business over 12 months in Canada.
    View
  • Gordon Food Service
    Senior Director Of National Accounts At Gordon Food
    Gordon Food Service Jul 2020 - Oct 2023
    Directed strategy for business development team, account management team, and support teams—inside sales, pricing, and customer service—for national chains segments. Undertook leadership of regional chains segment and implemented transformative mindset shift within team, driving substantial team and business growth. -Restructured inside sales team based on specialized skills tailored to individual customer needs, yielding drastic improvement in customer service experience and overall customer survey results. -Navigated team through largest technology overhaul in company history: 5-year ERP / SAP conversion. Ensured zero customer losses or disruptions. Implemented comprehensive training, facilitating staff adaptation to new job processes.
    View
  • Gordon Food Service
    Director Of National Accounts
    Gordon Food Service Jul 2015 - Jul 2020
    Introduced dashboards, KPIs, and benchmarks for account management team to gauge business health and portfolio status. Implemented efficiencies and acted as mentor for general managers of 14 distribution centers. -Safeguarded against customer losses by recognizing importance of first 13 weeks in customer onboarding process and forming customer integration team to oversee process and ensure customer satisfaction at every stage. -Increased overall margin quality by 200 points through audit of customer portfolio. Presided over strategic offboarding of billions in unprofitable business over 5 years while onboarding billions in profitable, enduring business. Realized transformation without suffering any staff losses.
    View
  • Gordon Food Service
    Director Of Commercial Sales
    Gordon Food Service Jan 2013 - Jul 2015
    Kenosha, Wisconsin
    Led strategic initiatives with hands-on coaching approach, emphasizing financial training for regional managers and tactical guidance for frontline employees. Set strategy for market penetration in competitive landscape. -Generated millions in new business in 2014 and received national award for division by creating benchmarks for team and identifying and removing obstacles that hindered sales performance.
    View
  • Gordon Food Service
    Regional Commercial Manager
    Gordon Food Service Dec 2009 - Jan 2013
    Greater Chicago Area
    Developed strategy and sales tactics to penetrate downtown Chicago market while managing 3 sales commercial managers and 30 sales representatives. Analyzed sales team’s performance to identify knowledge gaps and areas of improvement. -Expanded independent sales business by 20%. Strategically identified profitable customers and instilled confidence within new sales team to pursue contracts. Collaborated with marketing team to develop specialists for various product categories, enhancing support provided to sales representatives during client meetings. -Created training program for sales representatives in collaboration with HR. Established subject matter experts within team, leveraging expertise for ongoing training initiatives. Team maintained position as top-performing region nationally.
    View
  • Gordon Food Service
    Commercial Sales Manager
    Gordon Food Service Oct 2006 - Nov 2009
    Greater Chicago Area
    View
  • Gordon Food Service
    Regional Chain Manager
    Gordon Food Service Nov 2004 - Nov 2006
    Greater Chicago Area
    View
  • Gordon Food Service
    Sales Representative
    Gordon Food Service Jun 1996 - Nov 2004
    Greater Chicago Area
    View

Brian Larsen Education Details

Frequently Asked Questions about Brian Larsen

What company does Brian Larsen work for?

Brian Larsen works for Unipro Foodservice

What is Brian Larsen's role at the current company?

Brian Larsen's current role is Chief Operating Officer.

What schools did Brian Larsen attend?

Brian Larsen attended Northeastern Illinois University, Michigan State University.

Not the Brian Larsen you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.