Brian Wagner

Brian Wagner Email and Phone Number

Nashville, TN, US
Brian Wagner's Location
Nashville Metropolitan Area, United States
Brian Wagner's Contact Details

Brian Wagner personal email

n/a
About Brian Wagner

Brian Wagner is a visionary and creative leader whose career has been marked by significant achievements in strategy, product, and brand development within the Tennessee music and tourism industries. As a pivotal figure in launching and shaping some of Nashville's most iconic music venues and institutions, including the Mercy Lounge, Cannery Ballroom, BB King's Blues Club, and Ryman Auditorium. Brian has demonstrated an ability to blend creativity with strategic insight to create unforgettable experiences and brands.Brian's expertise and dynamic approach to marketing and branding were further recognized in his role as Assistant Commissioner Marketing (CMO) for the Tennessee Department of Tourist Development. At a time of unprecedented growth for the state's tourism and hospitality industry, he spearheaded innovative campaigns that not only captured the imagination of travelers but also significantly contributed to the economic vitality of Tennessee. Under his guidance, the department achieved remarkable success, with its campaigns receiving major industry accolades, including multiple Cannes Lions, Clios, Super Reggie, and US Travel Mercury awards. He also played a key role in securing and deploying CARES, ARPA and EDA funding for tourism and hospitality pandemic recovery in Tennessee. Brian's leadership style is characterized by his ability to foster collaboration among diverse teams, encouraging creativity and innovation while maintaining a focus on strategic goals. His deep understanding of both the creative and business aspects of his projects has allowed him to navigate the complexities of the entertainment and tourism industries with finesse, making a lasting mark on Tennessee's cultural landscape.

Brian Wagner's Current Company Details
International Entertainment Buyers Association (IEBA)

International Entertainment Buyers Association (Ieba)

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Executive Director
Nashville, TN, US
Brian Wagner Work Experience Details
  • International Entertainment Buyers Association (Ieba)
    Executive Director
    International Entertainment Buyers Association (Ieba)
    Nashville, Tn, Us
  • New South Creative
    Co-Founder
    New South Creative Feb 2023 - Present
    Nashville, Tn
    New South Creative is a strategic alliance between Wagner Marketing and Gamma Blast Studios, located in Nashville, TN. This venture leverages Wagner’s extensive destination marketing expertise, and advanced production capabilities of Gamma Blast Studios, which has been serving prestigious clientele for 17 years including Opry Entertainment Group, Nashville Predators, CMA Fest, FedEx, Universal Studios, Food Network, and HGTV. Inspired by the outdated perceptions of many would-be travelers and members of the travel trade have of southern destinations, New South Creative exists to communicate the rich, authentic and diverse experiences available in the south today. At its core, New South Creative is committed to a data-informed approach to creative content development, with a special emphasis on video to vividly capture the essence of destination experiences. Its work is characterized by breathtaking photography, exceptional artwork, and campaigns designed to engage and resonate with specific target audiences.
  • Wagner Marketing
    President
    Wagner Marketing Sep 2022 - Present
    Nashville, Tn
    Wagner Marketing is a consulting firm focused on serving the music and tourism industries, founded by Brian Wagner. Leveraging his experience as the former CMO of the Tennessee Department of Tourist Development and a nine-year tenure at the historic Ryman Auditorium, Brian has positioned Wagner Marketing as a valuable resource for clients in the entertainment and travel space. Wagner Marketing's client roster includes the Grand Ole Opry Group, Travel South USA, Tennessee Whiskey Trail, Gatlinburg CVB, and the International Talent Buyers Association.
  • Tennessee Department Of Tourist Development
    Assistant Commissioner Marketing (Cmo)
    Tennessee Department Of Tourist Development Nov 2015 - Sep 2022
    Nashville, Tennessee, United States
    Brian's tenure as CMO was marked by his success building an exceptional team and create a culture of entrepreneurship and collaboration with its agency of record and tourism partners across the state. He served as executive producer of several notable projects that not only captured the essence of Tennessee's rich music, outdoor, family and culinary experiences but also engaged audiences in unique and immersive ways as part of the, “Soundtrack of America. Made in Tennessee” brand campaign. The impact of Brian's work extended beyond these creative projects. His collaborative efforts with VML led to numerous industry accolades, including Clios, Cannes Lions, Webbies, Mashies, Effies, ESTO Mercury, and Super REGGIE awards.Brian was also deeply involved in Tennessee's response to the COVID-19 pandemic. He was a key contributor to the state's Economic Recovery Group, where he aided in the development of the Tennessee Pledge guidelines. These guidelines were instrumental in helping businesses across the state reopen safely, balancing economic recovery with public health concerns.
  • Ryman Auditorium
    Senior Marketing & Special Projects Manager
    Ryman Auditorium Nov 2013 - Oct 2015
    Nashville, Tn
    Brian Wagner served as the Senior Marketing & Special Projects Manager at Ryman Auditorium, where he played a pivotal role in steering the marketing, public relations, and box office departments towards achieving unparalleled success. Wagner’s role at the Ryman evolved continuously taking on programming of the annual Bluegrass Nights at the Ryman series and the relaunch of Sam's Place - Music for the Spirit with Steven Curtis Chapman. Securing and major sponsorships with Nissan and SunTrust Bank and activating in ways that integrated partners into the iconic brand such as the Backstage at the Ryman artist interview series demonstrated his adeptness navigating complexities between corporate partners and the music industry. His project management and producer acumen shone through projects such as an update and redesign of book, Nashville’s Mother Church: A History of Ryman Auditorium; a rebranding and reimagining of the Ryman’s daytime tour experience including five new exhibit videos with celebrity hosts and the Soul of Nashville immersive theater experience.During Wagner's tenure, Ryman Auditorium received numerous prestigious awards, including Pollstar Theater of the Year for five consecutive years from 2010 to 2014, Academy of Country Music Venue of the Year in 2010, 2012, and 2014, and CMA SRO Venue of the Year from 2011 to 2013.
  • Ryman Auditorium
    Marketing Manager
    Ryman Auditorium Oct 2006 - Dec 2013
    Responsible for Marketing, Public Relations and Box Office DepartmentsManaged budgets, created and implemented all tourism and event marketing plans
  • Flashpoint Entertainment Nashville
    President
    Flashpoint Entertainment Nashville Jun 2002 - Sep 2006
    Nashville, Tennessee, United States
    Flashpoint Entertainment began as an independent management and booking agency for roster of five artists. It evolved when the Mercy Lounge opened in 2003 and Wagner was tapped to serve as in house promoter as well as event producer, production manager, and handle all marketing, PR and event sales for the new venue. These responsibilities extended to the Cannery Ballroom when it opened in 2004. Wagner went on to secure sponsorship for and produce the Cannery Row Revival outdoor concert series in 2005 and 2006. Wagner took on the same responsibilities for BB King's Blues Club in downtown Nashville during it's first year of operation programming local talent nightly as well as major acts including The Zombies, Bonnie Bramlett and Bobby Blue Bland.
  • Wagner Agency
    Owner
    Wagner Agency Jun 2002 - Sep 2006
    Advertising agent for several local and regionally owned businesses including: Flashpoint Entertainment, Mercy Lounge, BB King's Blues Club Nashville, 12th & Porter and Rose Pepper Cantina.
  • Tuned In Broadcasting
    Account Executive
    Tuned In Broadcasting May 2000 - Apr 2002
    Sales and promotion for radio stations WRLT and WYYB

Brian Wagner Skills

Entertainment Broadcast Radio Promotions Music Editing Advertising Sales Media Buying Advertising Event Marketing Marketing Strategy Market Planning Public Relations Copywriting Sponsorship Online Marketing Email Marketing Event Management Microsoft Office Media Relations Digital Marketing Television Press Releases Publicity Market Research Customer Relations Production Writing Negotiation Event Planning Social Networking Sales Facebook New Media

Brian Wagner Education Details

Frequently Asked Questions about Brian Wagner

What company does Brian Wagner work for?

Brian Wagner works for International Entertainment Buyers Association (Ieba)

What is Brian Wagner's role at the current company?

Brian Wagner's current role is Executive Director.

What is Brian Wagner's email address?

Brian Wagner's email address is br****@****ion.com

What is Brian Wagner's direct phone number?

Brian Wagner's direct phone number is +161545*****

What schools did Brian Wagner attend?

Brian Wagner attended Belmont University - Jack C. Massey Graduate School Of Business, Ball State University, J Everett Light Career Center.

What are some of Brian Wagner's interests?

Brian Wagner has interest in Sailing, Playing Guitar, Writing Stories.

What skills is Brian Wagner known for?

Brian Wagner has skills like Entertainment, Broadcast, Radio, Promotions, Music, Editing, Advertising Sales, Media Buying, Advertising, Event Marketing, Marketing Strategy, Market Planning.

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