Brian Xia Email & Phone Number

Shanghai City, China

2014.06 --- Present 3M China R&D DMSD_AutoTitle: APAC AE manager Report to Gloabl technical directorProduct: Optical film including ALCF/BEF/DEBF/ESR/Camo film/Mirror/OCAApplication: Display in automotive, HUD, ADAS and non-display opticsResponsibility:• Lead auto display technical team to provide support on OEM’s and value chain, including OEMs, Tier 1s, TP makers, LCMs and B/Ls;• Promote new product and application development, introduce technical value and product training, including demo build, tear down, lab test and competitor intelligence, to influence in supply chain and lead specification, provide total solution instead of product;• Support product qualification and quality complaint, on-site trouble shooting;• Work with business to develop strategy plan, monthly review each customer and project progress, take action and regularly track by list;• Analyze megatrend and customer pain points, collect competitor’s information and define product FAB, develop NPI and enrich portfolio for long term;• Kick-off Auto GSTT, build upon the collaboration and communication foundation in support of business growth, work with technical and business team around industry/technology sharing/new application/new product scouting/customer demonstration and best practice sharing, etc;• Develop team yearly plan and score card, including goal setting/task assignment/people and product training/individual development, etc. Improve team motivation and build positive environment;• Many individual award and high year-end performance, as well as several promotion;

中国 上海

2014.06～至今 3M中国研发中心 光学材料车载事业部职位：亚太应用技术经理 汇报对象：全球技术总监 产品：各种光学膜，例如光线控制膜/增亮膜/光学胶/镜子膜/遮蔽膜等应用：仪表和中控等显示屏、抬头显示、自动驾驶及其他光学应用；工作职责和业绩：• 带领车载光学显示技术团队在各大车厂及产业链客户端提供产品和技术应用支持，客户涵盖车企/系统商/贴合厂/显示屏厂/背光厂整个供应链；• 负责新产品的推广和新应用开发，向客户介绍产品和培训，通过样机制作、数据测试、整机拆解、竞争对手分析等方式影响客户，提供整体解决方案； • 提供技术支持，解决客户在应用上的疑问和质量投诉问题，必要时现场处理；• 与业务团队和总部一起制定年度战略计划，定期会议审核各客户和项目进展及问题；• 分析行业技术趋势和客户需求点，收集竞争对手信息来推广公司现有产品优势，并从长期上提出解决方案及丰富产品线；• 建立亚太技术团队沟通机制，定期召集成员月度会议和频繁的线下交流，代表亚太与总部各部门沟通；• 制定部门年度计划和绩效考核机制，包括目标设定/工作安排/人员和产品培训/团队建设等，提升团队士气和营造积极向上的氛围；• 多次获得个人奖项，年终绩效考核高分，以及数次升职；

Shanghai City, China

2011.06 --- 2014.06 3M China R&D center OSDTitle: Product development specialist Report to Technical GMProduct: Privacy filter/Light enhancement film/Protection film/ProjectionApplication: Consumer electronics and industry, Optical application in displayResponsibility:• Provide customer insight and technical voice in commercialization programs. Facilitate product field testing and VOC analysis. • Partners with business leadership to develop product roadmaps and manage product portfolios/investments• As project leader to organize NPI meeting and finish development activities on schedule, from project kick-off, feasibility, scale-up, launch to post launch;• Responsible for product formula design in high quality under MFG support;• Develop test method, design reviews, product specifications, verification and validation, transfer to production activities in a timely effective manner.• Review patent literature and generate IP (Intellectual Property) on new products• Draft user instructions and product claims, provide distributor training;• Ever successfully lunched 2 global NPI (Protection film and Back skin) and 1 local NPI project (Screen cleaner) as PD and project leader;• Individual performance: 3 times rating is “4” and 1 time is “3”, 1 CTE&I and 1 promotion;

Shanghai City, China

2004.06--2011.06：Tyco Electronic battery system NPI supervisorResponsibility:• Lead new product introduction, including design review, sample build, customer communication, quality improvement, till move to mass production;• Design and develop all process documents, including SOP/Jig/PFMEA/TAKT sheet/DOE/Line layout/ Flow chart, etc；• Lead cross functional team, use Six sigma to improve continuously on cost, quality, efficiency, PPM.• Develop and introduce new technology, machine and process, meet customer request and win in market;• Analyze and solve kinds of issues in mass production, optimize layout continuously, increase output and yield rate;• Be responsible to transfer projects from US team to local, and some new projects from local to Brazil or Indian plants.• Build up and modify the material list, establish and maintain BOM and Routing in SAP system; • Write and execute department budget, set KPI, training plan and team build;• Individual performance: 2 times promotion in 7 years;

Shenzhen, Guangdong, China

2002/07--2004/05：EPSON (Shenzhen) Co., Ltd Technical EngineerResponsibility:• Work with Japan team to transfer and trail run new product, set-up production line and stabilization; • Write and optimize all quality and process document, improve line labor and machine station, train operators;• Daily inspect process and quality defects, destructive confirmation and troubleshooting on-site;• Work with Japan team on kinds of experiment and change, track experiment sheet during the whole different engineering, establish the limited sample, optimize process continuously;• 4M confirmation, engineering check and cost down;• Participate weekly meeting with other department, solve/follow urgent and big issues;

Shenzhen, Guangdong, China

2000/07--2002/06：Join-One electric Co., Ltd Mechanical EngineerResponsibility:• Design and research product mechanical configuration;• Prototype sample build and cost analysis;• Write process flow document (SOP/Layout/FMEA, etc), improve continuously;• Design fixture, follow the mould outsourcing, and confirm the function;• Be familiar with plastic injection and metal sheet;• Gain ISO9001 certificate and have the experience.