As the Trend and Influencer Marketing Manager at Pioneer Balloon Company, my primary areas of expertise revolve around trend forecasting, influencer marketing, photo direction, digital marketing strategy, and comprehensive marketing communications – all working together to propel the Qualatex and Northstar Balloons brands to greater heights of achievement and visibility.• Lead extensive trend research to inform and shape product development and marketing strategies.• Provide creative direction and inspiration for digital and print imagery, incorporating industry and global trends.• Strategically plan and execute comprehensive marketing communications to align with Pioneer brands.• Shared organic social media growth strategy that assisted in growing followers to over 239k.• Collaborate closely with industry artists and influencers to create engaging marketing content and enhance brand presence.• Actively engage with various domestic and international departments to address marketing needs.• Cultivate trust and nurture relationships with distributors, professional markets, customers, and consumers.• Oversee daily social media responsibilities, encompassing message management, comment interactions, and content posting.• Contribute to the development of press release kits for the launch of new products.• Experience utilizing Meltwater for in-depth analytical assessments.

In my role as Marketing Art Director, I held a unique position at the intersection of creative expression and strategic marketing. This dual role allowed me to effectively blend artistic vision with marketing strategy to drive our brand's success.• Provided art direction for product design and development.• Oversaw packaging design to guarantee visual alignment with brand identity and market positioning.• Engaged in trend research to stay at the forefront of industry developments and evolving consumer preferences.• Led innovative digital marketing efforts that set Northstar Balloons apart in the industry.• Initiated an organic approach on social media, quickly growing followers to over 50k. • Collaborated with influencers in the creation of captivating, audience-specific content that strengthened the brand's online presence and cultivated a thriving community.• Crafted compelling copy for social media and marketing materials to engage the target audience effectively.• Directed the creative vision for photography featured in digital and print marketing materials.• Designed company catalogs and advertising materials and supervised their production.• Managed company website powered by Squarespace.• Played a pivotal role in the design and logistical organization of tradeshow booths, ensuring a seamless and engaging presentation at industry events.

Made For Retail is a manufacturing company that offers assortments and turnkey programs for retailers.

ILLUME® is a global leader known for its unwavering commitment to quality, style, and trendsetting products. With a rich heritage spanning more than 25 years, Illume has consistently delivered beautiful, unique, and perfectly fitting products.

As a Senior Graphic Designer at Gartner Studios, I helped to shape the visual identity and brand presence for some of the most renowned retail giants and influencers in the stationery and celebrations industry, assisting in propelling a young company into a multimillion-dollar business. My role revolved around product development and design, packaging solutions, and marketing materials for many major retailers and brands, including:• Target• Walmart• Michaels• Office Depot• Martha Stewart• Duff Goldman

As a Graphic Designer at Gartner Studios, my role blended creativity and meticulous attention to detail. • Played a pivotal role in the development of innovative stationery and party products, from conceptualization to design and production, enhancing the company's product portfolio and market competitiveness.• Entrusted with the critical responsibility of overseeing press checks on a local and international scale.• Traveled internationally to ensure that every project, spanning from concept to production, consistently surpassed high-quality standards.• Demonstrated an unwavering dedication to precision and acquired valuable insights into global production processes through these experiences.