Briana A. Bobo, Mba Email & Phone Number

St. Louis, Mo, Us

+ Lead activation of our EVP (Employer Value Proposition) through global collaboration with our Talent Acquisition, Corporate Marketing and Employee Experience & Communications teams+ Collaborate with TA Sourcers, internal networks, and Employee Resource groups on content and enterprise programming strategies to attract diverse talent+ Craft and build a portfolio of marketing content that brings our employer brand to life via various social media channels+ Lead and grow our talent community with consistent outreach via email marketing+ Lead social media engagement in the area of talent brand+ Lead university relations recruitment material and vendor pages+ Collaborate with corporate marketing to synchronize employer branding initiatives+ Ongoing evaluation, fine-tuning and enhancing of the Emerson Careers website and all Talent Acquisition-owned pages

St Louis, Mo, Us

St Louis, Mo 63141, Mo, Us

Global Employee Inclusion Group Co-Chair

St Louis, Mo 63141, Mo, Us

I established and implemented a successful Go-To-Market strategic position in order to draw in the best and brightest in tech. Here are a few ways I achieved this:+ Implemented holistic communications enhancements to grow brand reputation + Contextualized Perficient's Wins for the Job-seeking audience+ Fostered an environment of Ideation and Collaborative problem-solving across Global teams + and more!

St. Louis, Mo, Us

+ Launched a full-scale, enterprise-wide recruitment marketing video initiative allowing for 35k+ caregivers to share their employee journey. + Established and scaled an internal storytelling platform using ICIMS video studio (formerly Altru) to capture culture snippets and foster a sense of belonging and community+ Produced written and audio content for a variety of outlets to evangelize the talent brand like radio ads, billboards, posters, internal newsletters and more. + Supported hiring events in the community and online by standardizing the process and driving alignment across departments. + Managed content creation and brand reputation on Facebook, Twitter, Instagram and LinkedIn for 16 hospitals+ As a part of recruitment branding and reputation strategy, I also managed strategy and created content for Indeed, Glassdoor, and others.

St. Louis, Mo, Us

St. Louis, Mo, Us

St Louis, Missouri, Us

St Louis, Missouri, Us

Saint Louis, Mo, Us

+ Content creation for social media platforms and digital advertisements+ Brand refinement in regards to talent discovery+ Managed Glassdoor, Indeed recruiting, LinkedIn recruiting, programmatic advertising+ Lead the 14-month project on enhancing mobile candidate experience.

St. Louis, Missouri, Us

Authored lead-generating content to attract consumer traffic to corporate-branded websites, orchestrated online marketing efforts, and authored social media content. I managed search engine optimization, earned media, paid search, and website development. Additional responsibilities and tasks:+ Digested and knowledgeably communicated channel performance and analysis+ Managed internal stakeholders expectations in terms of scope and delivery + Found opportunities for the organic growth of social channels+ Served as a central point-of-contact on all things social and search+ Crafted suggestions on how to enhance digital marketing efforts

Saint Louis, Mo, Us

New York, Ny, Us

Bachelor Of Arts, Journalism

Master Of Business Administration - Mba, Marketing

Master Of Business Administration - Mba