+ Lead activation of our EVP (Employer Value Proposition) through global collaboration with our Talent Acquisition, Corporate Marketing and Employee Experience & Communications teams+ Collaborate with TA Sourcers, internal networks, and Employee Resource groups on content and enterprise programming strategies to attract diverse talent+ Craft and build a portfolio of marketing content that brings our employer brand to life via various social media channels+ Lead and grow our talent community with consistent outreach via email marketing+ Lead social media engagement in the area of talent brand+ Lead university relations recruitment material and vendor pages+ Collaborate with corporate marketing to synchronize employer branding initiatives+ Ongoing evaluation, fine-tuning and enhancing of the Emerson Careers website and all Talent Acquisition-owned pages

Global Employee Inclusion Group Co-Chair

I established and implemented a successful Go-To-Market strategic position in order to draw in the best and brightest in tech. Here are a few ways I achieved this:+ Implemented holistic communications enhancements to grow brand reputation + Contextualized Perficient's Wins for the Job-seeking audience+ Fostered an environment of Ideation and Collaborative problem-solving across Global teams + and more!

+ Launched a full-scale, enterprise-wide recruitment marketing video initiative allowing for 35k+ caregivers to share their employee journey. + Established and scaled an internal storytelling platform using ICIMS video studio (formerly Altru) to capture culture snippets and foster a sense of belonging and community+ Produced written and audio content for a variety of outlets to evangelize the talent brand like radio ads, billboards, posters, internal newsletters and more. + Supported hiring events in the community and online by standardizing the process and driving alignment across departments. + Managed content creation and brand reputation on Facebook, Twitter, Instagram and LinkedIn for 16 hospitals+ As a part of recruitment branding and reputation strategy, I also managed strategy and created content for Indeed, Glassdoor, and others.

+ Content creation for social media platforms and digital advertisements+ Brand refinement in regards to talent discovery+ Managed Glassdoor, Indeed recruiting, LinkedIn recruiting, programmatic advertising+ Lead the 14-month project on enhancing mobile candidate experience.

Authored lead-generating content to attract consumer traffic to corporate-branded websites, orchestrated online marketing efforts, and authored social media content. I managed search engine optimization, earned media, paid search, and website development. Additional responsibilities and tasks:+ Digested and knowledgeably communicated channel performance and analysis+ Managed internal stakeholders expectations in terms of scope and delivery + Found opportunities for the organic growth of social channels+ Served as a central point-of-contact on all things social and search+ Crafted suggestions on how to enhance digital marketing efforts