Better Coffee. For Everyone.Time & Tide Coffee is a specialty coffee roaster + cafe headquartered in Biddeford, Maine. We're known for supremely drinkable roasts - available in our sunny cafe, on our website, and in a number of partner locations, our signature Pistachio Cream Latte, and vibrant pops of pink on almost everything we do.We're a small business and I wear so very many hats. I oversee brand development and aesthetics, including the digital and the physical space, all social media channels, maintaining the website, and running all paid media and communications efforts. You'll generally find me behind the scenes, doing whatever I can do to help push our company forward. And sometimes, though less often these days, you might find me crafting lattes behind the counter of our sunny Biddeford cafe.

-Digital and social media marketing consultation for businesses just starting out and those with existing marketing in place-Conduct brand and competitive audits to define brand opportunity -Generate audience insight, through a bespoke combination questionnaire creation, customer interviews, and third party research -Digital platform content examination, including social platforms, in order to establish digital strategy-Digital ecosystem analysis and channel planning-Develop social media strategies and social platform recommendation, including paid targeting and recommendations-Create hashtag strategy for organic and paid social content-Establish how-to and social media best practice documents for internal employee teams-Build marketing content calendars-Content creation, including blog posts, social media copy-Recent clients include small business owners looking for a clear social media strategy and consistent execution; start-ups looking to learn more about how social media can help them share their message and reach a specific audience; and non-profits looking to tell their story and drive community members to action.-In 2018 I led the strategy and the digital execution of Heart of Biddeford's, a Main Street America city, entry in the Partners in Preservation Vote Your Main Street Campaign. The campaign placed in the top 3 and secured the City of Biddeford funding to restore an important historic landmark. The centerpiece of the campaign was a stunning video created by Andrew Dickenson, featuring a diverse array of community members sharing their stories.- In 2024, in conjunction with my role as the Chair of the Strategic Communications Committee for Heart of Biddeford, I led the brand update of the 20 year old non-profit; including creating the strategic plan, presenting to and getting unanimous buy-in from the Board, and leading a small team to bring the brand vision to life.

Virago MKTG is a marketing consultancy owned and powered by women for start-up brands and small businesses in search of brand awareness, high growth and efficiency.-Consult as head of brand planning, working with small business and franchise owners to create brand strategy and messaging, including research, surveys and crafting creative briefs-As the head of digital and social strategy, ensure the proper channels are being used to help small businesses and franchises meet their marketing and business goals; ensure franchisee use of channels ladder up to corporate messaging and guidelines*unfortunately the agency has disbanded*

-Co-founder of successful online and offline networking coalition for creative people living and/or working in Brooklyn, NY.-Manage the online community at @workitbrooklyn and a dedicated Facebook group.-Lead business development and event planning including procuring sponsorship from local businesses and media outlets.

-Lead research and planning for multiple successful new business pitches.-Establish digital/integrated strategy team for WE on the East Coast.-Develop integrated social media and digital strategies that align to client communication and business goals.-Contribute to agency thought leadership on existing and emerging digital trends; including up-leveling editorial process for internal and client-facing newsletter on digital and creative trends.-Create and implement agency-wide integrated 101 training; to date have presented training in 3 of the 6 WE North America offices and shared with colleagues on UK digital teams.-Collaborate with senior leadership to develop, introduce and implement/socialize new brief and briefing process, with an emphasis on creating efficiencies and creating tighter business based insights for ideation and planning for business development /new business projects.-Clients include AMD, Morgan Stanley, Honeywell, and Biogen

-Lead digital, social and brand strategy across a variety of verticals, ranging from beauty to pharma to CPG to banking. These strategies are geared to create movements that align cultural shifts with brand objectives in order to meet key business and campaign objectives.-Led digital strategy for SunTrust Bank’s onUp movement, which launched with a 30 second spot on Super Bowl 50, working closely with multiple client stakeholders and partner agencies.-Developed and led the social media strategy for pharmaceutical company Orexo's Gold Cannes Lion award-winning Out The Monster Campaign, that activated the campaign across Facebook, Tumblr, and Twitter.-Work as part of a integrated team with partner agencies and teams on a regular basis.-Develop thoughtful, smart strategies to lead new business conversations and pitch work.-Present strategic solutions to clients in pitches, creative presentations, one on one meetings and phone conversations.-Manage a team of strategy interns and junior strategy associates.

-Develop integrated digital strategies that marry traditional digital channels/best practices and emerging platforms.-Develop unified brand social media strategies; Work closely with account team and clients to ensure proper messaging.-Create holistic (digital/social/loyalty) strategies that meet brand goals, are campaign aligned (when necessary), and aligned with platform best practices.-Coordinate with clients’ internal social media teams to ensure messaging is in keeping with brand voice and guidelines, while staying true to campaign strategy.-Educate clients and colleagues on social media best practices and emerging platforms/apps.-Developed a social operations playbook for a Fortune 500 client's social customer care team, working closely with key stakeholders within the organization.-Clients included Levi's, Citi, United Airlines, and The Coca-Cola Company

-Started online diary of personal experience being unemployed in Brooklyn called Unemployed Brooklyn featured in media outlets including NY1 News, theFrisky.com, Rue89.com.-Utilized public profile to organize a series of networking events and meet-ups for unemployed and under-employed people in community.-Increased traffic by 30% using social-networking tools and SEO.-Wrote and researched articles related to unemployment and job-hunting for AOL Jobs blog.-Managed community for You've Got, AOL's daily web series.

-Manage Zemoga corporate social strategy including editing corporate blog on thought leadership, company culture, tech, design and innovation and corporate and executive Twitter accounts.-Editor of Zemoga’s blog on new directions in digital pharma, Pixels & Pills. Manage Pixels&Pills Twitter account and community.-Led team coordinating Social Media Week Bogota, including finding speakers (Jonathan Richman and Peter Shankman) and creating content for the Social Media Week blog.- Track and report on social media engagement using tools including Google Analytics, Crowdbooster and Compete.-Grew engagement on all social media channels and readership on both blogs by over 20% in less than six months.-Work within departments to develop external social media strategies for clients including both B2B and B2C companies.

-Managed daily operations and staff of a start-up cosmetics company, photo studio and beauty atrium.-Communicated daily with outside PR firm to ensure appropriate media strategy, messaging and placement.-Planned several in-studio events, including a charity event benefiting the Young Survival Coalition.-Collaborated with producers to facilitate production of photo shoots, events, editorial and ad campaigns.-Acted as point-person for all staff and freelancer training; Created employee handbook.