Briana Chen

Briana Chen Email and Phone Number

Brand & Digital Marketing | Award-Winning Author | Driving Success Through Tech, Creativity, & Strategy @ Lex Nimble Solutions Inc.
schaumburg, illinois, united states
Briana Chen's Location
Pittsburgh, Pennsylvania, United States, United States
Briana Chen's Contact Details

Briana Chen work email

Briana Chen personal email

n/a
About Briana Chen

My passion is for business and all things imagination. I am a digital & brand marketing leader and an international award-winning author who is currently pursuing a major in Business Administration, an additional major in Human-Computer Interaction, and a minor in Decision Science at Carnegie Mellon University.I’ve accumulated numerous unique experiences that shape who I am: designing a pair of shoes, voice acting for Arapahoe County public service announcements, and freelancing in digital art are only a few of them. With every skill I build, I look for ways to pay it forward. I plan to expand my knowledge in marketing at CMU and beyond, helping me grow as a student, businesswoman, and change-maker.

Briana Chen's Current Company Details
Lex Nimble Solutions Inc.

Lex Nimble Solutions Inc.

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Brand & Digital Marketing | Award-Winning Author | Driving Success Through Tech, Creativity, & Strategy
schaumburg, illinois, united states
Website:
lexnimble.com
Employees:
69
Briana Chen Work Experience Details
  • Lex Nimble Solutions Inc.
    Marketing Intern
    Lex Nimble Solutions Inc. Oct 2023 - Present
  • Thermo Fisher Scientific
    Marketing Intern
    Thermo Fisher Scientific May 2024 - Aug 2024
    Carlsbad, California, United States
    - Streamlined $500K+ revenue board game promotion by leading drafting process and creating tactical marketing materials & instructions, resulting in personally-designed final board game/tactic imagery and accelerating project timeline by weeks- Overhauled campaign planning process supporting $13M+ Life Sciences division, enhancing future project efficiency and ensuring optimal cross-functional stakeholder communication- Executed large-scale annual sales meeting, increasing awareness and promoting profit growth for 500+ sales reps globally
  • Thermo Fisher Scientific
    Marketing Intern
    Thermo Fisher Scientific May 2023 - Aug 2023
    Carlsbad, California, United States
    - Initiated overhaul of sales training program through top-level coordination, significantly increasing efficiency by reducing time spent on training by 2/3rds. Implemented across 200+ salesforce and extended to new hires in multiple divisions- Expanded $330K+ revenue global campaign via company-wide digital channels & fulfilling 400+ customer submissions- Amplified efficiency and internal/external branding of depot function through creation of 55+ redesigned assets and sales representative alignment, decreasing average overdue instruments per week from 35 to 10
  • Beyond Meat
    Digital Marketing Intern
    Beyond Meat May 2022 - May 2023
    El Segundo, California, United States
    - Designed and executed national foodservice campaigns and first Beyond Ambassador Program resulting in 60M reach, +55% engagement rate, +300% newsletter signups through omni-channel strategies, presenting directly to C-level executives- Developed central strategy playbook for social, paid, and influencer marketing by working across brand and field teams, increasing creator engagement rates by over 200% and 350M+ impressions per paid campaign since implementation- Selected as 1 of 2 interns for summer internship, received 2 return offers for fall and spring semester (working as co-op)
  • Human-Computer Interaction Institute - Carnegie Mellon University - School Of Computer Science
    Research Assistant - Content Lead
    Human-Computer Interaction Institute - Carnegie Mellon University - School Of Computer Science Jan 2022 - Jan 2023
    Pittsburgh, Pennsylvania, United States
    - Collaborated with cross-functional teams on research and content development of 10,000+ words for a negotiation-based mobile application resource for women/end-users in the workplace, saving 200 hours of additional work for summer teams- Led content execution through Figma, gaining experience in user research, content adaptation, and 30+ design iterations
  • Z-Choice International Llc
    Marketing Director
    Z-Choice International Llc Jun 2021 - Jan 2023
    Denver, Colorado, United States
    - Achieved insight into C-level communications & export/marketing process at Fortune 500 CPG companies by facilitating brand-supplier collaborations between U.S. brands and China supply partners to bolster growth in international markets- Secured strategic relationships with 5 new client brands via direct contact at 65,000+ attendee food & beverage conferences- Piloted site/brand redesign project to triple weekly unique impressions and publicize 1400+ company conference in China
  • Great Wall Chinese Academy
    Course Instructor
    Great Wall Chinese Academy Aug 2020 - Jun 2021
    Highlands Ranch, Colorado, United States
    - Established Writing Advancement Program from scratch, maintaining extensive communication with school administrative board to maximize course revenue stream and spearhead outreach methods such as social media and school events- Strategized coursework, leading 30+ lectures and activity assignments on advanced high school and college writing- Mentored students to win multiple prestigious overseas literary awards, including the Annual U.S. Chinese Essay Contest
  • Colorado Music Institute, Inc.
    Office Manager & Marketing Promotions Intern
    Colorado Music Institute, Inc. Jun 2019 - Aug 2019
    Centennial, Colorado, United States
    - Developed and analyzed digital/financial records in 200+ profile Workday database to maintain accurate documentation of client payment information, defining potential gaps in logistics and steering internal investment decision-making- Increased customer retention and conversion rate by initiating marketing content such as email campaigns, flyers, and blog posts; reevaluated referral and reward programs to maximize promotion of loyalty, satisfaction and sales numbers

Briana Chen Education Details

Frequently Asked Questions about Briana Chen

What company does Briana Chen work for?

Briana Chen works for Lex Nimble Solutions Inc.

What is Briana Chen's role at the current company?

Briana Chen's current role is Brand & Digital Marketing | Award-Winning Author | Driving Success Through Tech, Creativity, & Strategy.

What is Briana Chen's email address?

Briana Chen's email address is br****@****eat.com

What schools did Briana Chen attend?

Briana Chen attended Carnegie Mellon University, Cherry Creek High School, Concordia International School Shanghai.

Who are Briana Chen's colleagues?

Briana Chen's colleagues are Abhinay P, Teja Naidu, Venkatesh K, Ganesh Janagama, Roop Sai Basetti, Ravi Mogurampelly, Pradeep M.

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