HERO AND ME is a podcast that celebrates exceptionalism, not as a thing that distinguishes notable figures of the past from our own times, but as an ideal that links us together and inspires us to be the very best that we can be. https://www.brianacrandall.com/heroandme

-Conducted social listening research for Broadway Musical pitches.-Managed content calendars with team of social media professionals.-Pitched new content initiatives for Broadway shows.

hookviral.com

As leader of both internal and external creative teams, I produce multimedia contents for large and small marketing campaigns. I use paid advertising and content marketing strategies to ultimately build brand advocacy.-Planned and administered ecosystem of earned, owned, and paid contents, keeping clients informed at all times with customized charts. Thanks to high performing campaigns, current employer retains high profile clients such as Hyundai Motors and the Korean distributors of Les Misérables.-Executed rebranding campaign, acquiring the buy-in from necessary stakeholders. I spiced up front end while also improving SEO, doubling lead form submissions.-Led content strategy for branded videos with real evergreen results spreading brand awareness on YouTube to over 3 million viewers.-Managed timelines, projects, casting, contracts, and vendor relationships for 10+ corporate marketing campaigns, maintaining brand consistency and legal compliance.-Conducted competitive analysis for branded video contents distributed on landing pages, Facebook, Instagram, and YouTube, following up with intuitive data-savvy reporting.-Media personality for popular YouTube Channel and Hook Media Company Partner, Do Stuff, which generates millions of views from a highly engaged international audience

I was responsible for the development of all audio tour contents distributed on TourTap application for tourists visiting South Korea. Unfortunately, the startup did not receive the necessary funding to continue, but the experience building an organization from the ground up helped me cultivate the leadership skills necessary to thrive at my current marketing position.-Developed and executed a research plan on tourism trends applying the insight it produced to the script writing process of our pilot contents -Produced and directed audio contents that earned our team a seat with the Seoul mayor-Managed 8-person team of voice actors and media professionals from all over the world, operating in a trilingual environment. I was able to fully utilize my Korean proficiency-Acted as main voice talent for English tour contents which other voice actors would use as a model for their own localized versions

As Co-founder of I Dig Culture, I had the pleasure of sharing what makes Korea such an amazing place to an engaged audience. For five years, I was responsible for developing contents that had the power to connect with an audience emotionally while also teaching them something new about this amazing country.-As senior producer, I facilitated clear communication between teams located all over the world for award winning music video shot in France, Korea, and Philippines.-Managed on multiple timelines, the production of 100+ short form videos which introduced diverse audiences to local businesses. These contents continue to enjoy high engagement on YouTube.-Recruited and lead eclectic team of editorial staff and video editors utilizing their specialties to ensure diversity of content, keeping everyone on track with time saving calendars and actionable notes.-Developed Radio Segment for Arirang Radio which elaborated on many of the video contents that I produced on the I Dig Culture YouTube channel

My reputation as a publisher of culture related contents lead me to this opportunity working in the Korean tourism industry as a marketing expert.-Collected information on organizations that could benefit from a strategic partnership with Korail, negotiating special discounts for administrators of online/offline communities-Acted as liaison for graphic artist vendors, producing advertising contents that were printed in well-known magazines and newspapers-Lead small army of tour guides and tourists, guiding English and Chinese speaking tourists to hard to reach Hidden Treasure destinations

The first position I held where I was able to fuse my proficiency in Korean with my marketing skills.-Translated bug reports drafting nuanced comments that would allow Korean staff to work more efficiently with German distribution partner-Managed Social Media Channels for English Speaking targets-Interpreted during meetings involving high profile partners resulting in smoother negotiations-Acted as English-Speaking representative at gaming conference spreading awareness to international prospects