•Led a pivotal initiative to enhance Macy’s Point of Sale (PoS) systems, partnering with a third-party vendor to deliver critical features aligned with business objectives.•Successfully deployed the new PoS system in a Proof of Concept (PoC) store, supporting production on five registers with plans for phased expansion over the next 3 years.•Oversaw a team of six colleagues (three direct reports, three cross-functional) to ensure timely completion of project milestones while driving collaboration and maintaining project scope.•Collaborated with senior leadership to align technology enhancements with Macy’s long-term strategy, ensuring measurable operational efficiency and customer satisfaction improvements.•Championed quality assurance and system integrity, leading UAT and SIT efforts to ensure the PoS deployments met rigorous standards, safeguarding operational continuity and minimizing disruptions.

•Directed execution of core functionality for the OneX platform as a Senior Product Manager, overseeing a rotating team of 3+ product managers and guiding their tracks within the portfolio. Successfully implemented platform enhancements, provided production support, and prioritized user needs, resulting in a 40% improvement in platform performance and complete alignment with MWOW product operating model standards.•Spearheaded strategic planning and execution of robust analytics infrastructure while leveraging capabilities of Google Cloud Platform and BigQuery. Collaborated closely with the Product Analytics team to design and deploy powerful Power BI dashboards, empowering senior leadership and nationwide store management with critical reporting and actionable insights.•Effectively managed and guided product managers in the successful execution of stretch assignments, delivering high-impact inventory application, RIS, on a tight timeline. Together, we enhanced colleague satisfaction and productivity while transitioning to Honeywell CT40s, resulting in nationwide retirement campaigns for outdated devices. This initiative led to a 49% adoption of the new tool and recognition from business stakeholders for driving process improvements and fostering a superior colleague experience.•Continuously entrusted by senior leadership to implement Google Analytics 4 across multiple platforms, leveraging expertise in product analytics. Drive ongoing enhancements in data insights and user behavior tracking capabilities through strategic vision and planning. Align with relevant stakeholders to secure continuous portfolio funding. Proactively lead organizational changes to support evolving product strategy and deliver significant impact.

•Founded and led a music tech startup, developing a proprietary digital media distribution platform that expanded to 190+ global markets through partnerships with Fuga Music (Downtown Music).•Built strategic alliances with industry leaders like The Orchard (Sony) and InGrooves (Universal), driving seamless content distribution to significant DSPs like Spotify, Apple Music, Amazon, and TikTok.•Led platform advancements that optimized digital content delivery, reducing distribution time by 30% and expanding market reach by 25%, ensuring high-impact client releases.•Delivered high-profile releases, including a Grammy-nominated project for" Clap Your Hands" under the Best Children's Music category, showcasing the platform's ability to support award-worthy projects and artists.•Secured major placements, including a song featured in The Equalizer II, and led sponsorship initiatives with key industry events such as the A3C Hip-Hop Festival and Conference (2017, 2018), as well as collaborations with Stay (+), R&B Only, and Campaign ATL.•Pitched and earned membership in NBC ComcastUniversal's accelerator, The Farm, powered by Boomtown, where the company developed advanced strategies alongside other high-growth startups, enhancing operational efficiency and scaling capabilities.•Pioneered experiential releases, driving fan engagement through virtual interactions, exclusive events, and brand partnerships, resulting in a 25% increase in fan engagement and significant boosts in artist visibility.

•Formulated and executed effective product release strategies for high-profile Anheuser-Busch brand assortments, including Bud Light Seltzer Holiday Pack, Michelob Ultra Seltzer Organic, and Babe, resulting in a 20% increase in sales volume and brand awareness across targeted markets.•Orchestrated go-to-market plans for new product assortments in collaboration with regional market leadership, driving a 12% improvement in consumer engagement metrics and brand recognition surveys in key market share locations.•Spearheaded brand initiatives with account managers and distribution partners to increase product sales by 24% in the Metro Atlanta market while creating shareholder value through innovative brand activations, such as price features and product sampling.•Collaborated with internal marketing teams and legal counsel to draft and create advertising campaigns that drove sales of select product assortments in distinct markets, resulting in a 15% increase in sales revenue.

•Maintained portfolio of lighting products valued at $250M for three category merchants: Interior Lamps and Decor, Ceiling Fans, and Outdoor Lighting, driving growth through data-driven product development strategies and aggressive product launches with enhanced PDP on HomeDepot.com.•Strategized successful product rollouts by leveraging critical merchandising data points to align merchant initiatives with product roadmaps, resulting in 18% increase in portfolio performance versus prior year.•Coordinated with cross-functional partners across channels to ensure seamless ingestion of vendor product data from production to customer use, executing digital campaigns aligned with product roadmaps to maximize sales.•Presented cost-benefit analyses for capital projects <$500k to senior leadership, using research to evaluate product feasibility and for project approvals.•Conducted proofs-of-concept to identify and remove prototype obstacles, minimize waste, and establish plans for product launch before national store execution, resulting in successful product launches and increased customer

•Executed vendor sourcing and capacity replenishment projects for Home Depot's home services department, resulting in $15M in sales loss avoidance by managing robust pipeline of qualified independent service providers.•Produced and presented weekly dashboards to senior leadership and install merchants, highlighting KPIs, financial impact, and program trends extracted from Tableau data analysis.•Developed and maintained collaborative relationships with cross-functional partners, including compliance officers, to improve quality control and ensure seamless program execution.•Engaged in daily sprints with U/X and Dev teams to optimize candidate quality pipeline and enhance onboarding process, achieving 8% increase in conversion rate of successful onboardings.

•Directed and optimized mortgage origination operations across 5 retail branch locations, collaborating with branch staff to streamline the loan origination process and improve conversion rates.•Implemented comprehensive multi-channel marketing and sales plans with PNC Business partners, resulting in a 13% quarter-over-quarter increase in newly acquired customers.• Developed successful lead generation programs for home equity products in Central Atlanta and expanded them to three additional target markets, increasing revenue and market share.•Demonstrated leadership and community involvement as an officer on the Young Leaders Board for the Atlanta Board of Realtors, building valuable relationships and fostering community engagement.•Facilitated workshops and delivered engaging presentations on loan programs for veterans, first-time homebuyers, and real estate partners, helping clients make informed decisions and achieve their goals.

•Collaborated with the sales team to develop and execute effective sales strategies, resulting in a 20% increase in monthly revenue.•Leveraged various sales channels, including referrals, cold calling, direct mail, email, and networking, to develop a database of qualified leads, increasing customer engagement by 30%.•Provided expert product recommendations and assistance to customers in selecting and purchasing products in a retail environment, resulting in a 90% customer satisfaction rate.•Built and maintained strong client relationships through regular communication and follow-ups, resulting in a 40% increase in repeat customers.•Demonstrated exceptional sales and customer service skills, exceeding monthly sales goals by 15% and winning multiple customer service awards.

•Delivered outstanding customer service and leveraged expert product knowledge to drive branch sales volume, consistently exceeding individual sales targets and contributing to overall branch success.•Demonstrated exceptional technical selling skills and a deep understanding of complex financial products and programs, positioning myself as a trusted advisor to clients and consistently exceeding customer expectations.•Built a strong pipeline of qualified leads through proactive networking and strategic relationship-building, leveraging a deep understanding of customer needs and preferences to identify opportunities and drive business growth.•Pioneered innovative branch sales techniques, leveraging insights from customer trends and market research to develop targeted strategies that delivered strong results, including a 25% increase in quarterly sales volume.•Prepared and presented comprehensive quarterly sales reports that provided deep insights into the effectiveness of marketing efforts, highlighting successes and opportunities for improvement and positioning myself as a key contributor to the branch's strategic growth.

•Collaborated with product brand ambassadors to deliver in-depth product knowledge to customers, increasing sales revenue and overall customer satisfaction.•Attended vendor meetings on behalf of BrandsMart USA to provide product insights and recommendations for the headphone product line.•Implemented experiential marketing initiatives, such as on-site demonstrations and promotions, resulting in an 8% increase in headphone product sales.•Fostered strong relationships with vendors and stakeholders to ensure seamless product launches and drive sales growth.

•Implemented effective sales recovery strategies, increasing store sales by efficiently managing returned products and making slight modifications for resale.•Developed a deep understanding of the product offerings, actively engaging with customers to provide expert product knowledge and enhance the overall customer experience, increasing sales.•Collaborated with leadership to perform product quality control checks, ensuring customer satisfaction and maintaining the brand's high standards.