Briana Rabiola Email & Phone Number

Own day-to-day management of all organic social platforms including planning, content development, scheduling, posting, and reporting:‣Maintain and oversee social media content calendar and distribution‣Plan, manage and execute campaigns and promotions across teams to drive awareness, engagement, conversion and advocacy‣Proactively identify opportunities for campaigns that integrate with other PR/Marketing activities and larger business goals‣Track social media activity, analyzing metrics, generating reports, sharing insights‣Manage the social community- listen, respond, ask questions and engage the audience, drive advocacy

Chicago, Illinois

‣ Developed and managed brand identity & digital presence including social media, blogs, and press/media‣ Created strategic email campaigns with Hubspot & MailChimp by optimizing subject lines, copy, CTA, and overall design driving a 20% increase in engagement rates‣ Monitored local press coverage, wrote press releases, and engaged with the local community at sponsored events, nonprofit & business affairs, and school district meetings‣ Extensive experience with serving as a educator, consultant, and account manager for small businesses, startups, and nonprofit organizations‣ Delivered superior service through customer inquiries, partner relationships, tech support, and community relations to retain and expand the relationship with new and existing clients and partners

Greater Chicago Area

‣ Collaborated with Sales team to increase leads and bring in new customers and partners‣ Planned, scheduled, and executed social media and email strategy‣ Digital branding for company and CEO‣ Facilitated recruitment and outreach efforts for new hires

Chicago, Illinois

‣ Created compelling content, information, and stories for social media & website‣ Successfully created & led the communications plan for a tri-city walk in coordination with city leaders in LA, NYC, and Chicago‣ Collaborated with Communications team to design and write copy for website

Urbana-Champaign, Illinois Area

‣ Created the marketing & branding guidelines, social media channels, and Marketing Handbook for our chapter’s (the largest in the Fraternity) future leaders on best practices, brand guidelines, etc.‣ Directed 5 chair officers and 2 committees to create & implement advertising, maximize online presence, and promote the chapter of over 900 members to the campus, community, and nationally‣ Organized and implemented different leadership, fellowship, and service programs and events with community partners, campus and administration, and the National Fraternity‣ Cultivated community partnerships and grew relationship with the National Fraternity through regional outreach ‣ Earned APO LEADS certifications‣ Completed over 200 hours of community service

Bachelor’S Degree, Clinical Psychology

Activities and Societies: Alpha Phi Omega, American Marketing Association, LAS Council, I-Guide

High School