Briana Rabiola Email & Phone Number

• Own day-to-day management of all organic social platforms including planning, content development, scheduling, posting, and reporting:
• Maintain and oversee social media content calendar and distribution
• Plan, manage and execute campaigns and promotions across teams to drive awareness, engagement, conversion and advocacy
• Proactively identify opportunities for campaigns that integrate with other PR/Marketing activities and larger business goals
• Track social media activity, analyzing metrics, generating reports, sharing insights
• Manage the social community- listen, respond, ask questions and engage the audience, drive advocacy

Chicago, Illinois

• Developed and managed brand identity & digital presence including social media, blogs, and press/media
• Created strategic email campaigns with Hubspot & MailChimp by optimizing subject lines, copy, CTA, and overall design driving a 20% increase in engagement rates
• Monitored local press coverage, wrote press releases, and engaged with the local community at sponsored events, nonprofit & business affairs, and school district meetings
• Extensive experience with serving as a educator, consultant, and account manager for small businesses, startups, and nonprofit organizations
• Delivered superior service through customer inquiries, partner relationships, tech support, and community relations to retain and expand the relationship with new and existing clients and partners

Greater Chicago Area

• Collaborated with Sales team to increase leads and bring in new customers and partners
• Planned, scheduled, and executed social media and email strategy
• Digital branding for company and CEO
• Facilitated recruitment and outreach efforts for new hires

Chicago, Illinois

• Created compelling content, information, and stories for social media & website
• Successfully created & led the communications plan for a tri-city walk in coordination with city leaders in LA, NYC, and Chicago
• Collaborated with Communications team to design and write copy for website

Urbana-Champaign, Illinois Area

• Created the marketing & branding guidelines, social media channels, and Marketing Handbook for our chapter’s (the largest in the Fraternity) future leaders on best practices, brand guidelines, etc.
• Directed 5 chair officers and 2 committees to create & implement advertising, maximize online presence, and promote the chapter of over 900 members to the campus, community, and nationally
• Organized and implemented different leadership, fellowship, and service programs and events with community partners, campus and administration, and the National Fraternity
• Cultivated community partnerships and grew relationship with the National Fraternity through regional outreach
• Earned APO LEADS certifications
• Completed over 200 hours of community service

Bachelor’S Degree, Clinical Psychology

Activities and Societies: Alpha Phi Omega, American Marketing Association, LAS Council, I-Guide

High School