Brian Barron Email and Phone Number

- Agile practitioner lead for data reporting and insights team, developing bespoke reporting solutions and digital operations insights for key business stakeholders.

- Galvanized cross-functional teams to ensure peak performance and stability for Nike.com and Nike App during the critical 2023 Holiday season, achieving unprecedented operational reliability.- Drove strategic initiatives for future geographic expansions of Nike’s digital platforms, overseeing end-to-end processes from ideation through to post-launch optimization.

- Directed the successful localization and release of the Nike App for South Korea by managing the full program lifecycle from feature development to operational change management and post-launch assessment.- Drove the Nike App integration of advanced LiDAR technology to create personalized foot measurements and tailored product fit recommendations, enhancing the user experience.

- Spearheaded the creation and deployment of Nike’s homegrown marketing communications platform, allowing for better audience segmentation and content personalization, with operational and data efficiencies. I drove scope and roadmap development from ambiguity, led transition management, user acceptance testing, go-to-market initiatives, and post launch retrospectives to influence further development.

Specialized service contracts through eROI and FilterNike Global Brand Marketing Email Team Lead:- Managed a 4 person team, and 2 major vendors, developing Nike’s long-term email brand marketing roadmap across geographies. This led to a 202% YoY revenue increase for Nike’s re-marketing emails, while also increasing operational efficiencies driving a 23% decrease in third-party professional service costs- Led a performance analysis review of Nike’s Membership Email Series leading… Show more Specialized service contracts through eROI and FilterNike Global Brand Marketing Email Team Lead:- Managed a 4 person team, and 2 major vendors, developing Nike’s long-term email brand marketing roadmap across geographies. This led to a 202% YoY revenue increase for Nike’s re-marketing emails, while also increasing operational efficiencies driving a 23% decrease in third-party professional service costs- Led a performance analysis review of Nike’s Membership Email Series leading to changes in the overall consumer engagement strategy Show less

About Skai:Skai is a digital advertising SaaS technology company, equipping marketers with self-service applications to build brands and generate demand on Google, Facebook, Amazon, Bing, & Pinterest, via audience targeting, machine learning optimization, and actionable analytics.Company Size: 500+ EmployeesPersonal Book of Business: Best Buy, Craftsy, Angie’s List, Toll Brothers, etc.Reason for departure: Moved with partner to Portland, ORExperience:- Managed a… Show more About Skai:Skai is a digital advertising SaaS technology company, equipping marketers with self-service applications to build brands and generate demand on Google, Facebook, Amazon, Bing, & Pinterest, via audience targeting, machine learning optimization, and actionable analytics.Company Size: 500+ EmployeesPersonal Book of Business: Best Buy, Craftsy, Angie’s List, Toll Brothers, etc.Reason for departure: Moved with partner to Portland, ORExperience:- Managed a diverse portfolio of e-commerce clients, driving growth through strategic application of Skai’s solutions with an emphasis on adoption and retention through scorecards and toolset roadmaps. Show less

About Leapfrog:Leapfrog, purchased by iProspect, was a marketing agency and industry-awarded leader to Fortune 500 companies in the Telecom & Education spaces. Leapfrog focused on customer acquisition by delivering responsive websites, Pay-Per-Click (PPC) brand advertising, affiliate marketing, and call center conversion. Leapfrog prided itself on CMO-level partnerships, transparent omnichannel roadmaps, and KPI-based strategic data analysis.Company Size: 200+ EmployeesClient: Cox… Show more About Leapfrog:Leapfrog, purchased by iProspect, was a marketing agency and industry-awarded leader to Fortune 500 companies in the Telecom & Education spaces. Leapfrog focused on customer acquisition by delivering responsive websites, Pay-Per-Click (PPC) brand advertising, affiliate marketing, and call center conversion. Leapfrog prided itself on CMO-level partnerships, transparent omnichannel roadmaps, and KPI-based strategic data analysis.Company Size: 200+ EmployeesClient: Cox Communications (B2C and B2B services)Reason for departure: Pursued an opportunity to work with Fortune 1000 to Fortune 100 companies, synthesizing best practices and common pitfalls across some of the most talented teams in the industry.Experience:- Developed and executed a strategic roadmap for Cox Communications, leveraging cross-channel data to enhance campaign effectiveness, driving a 12% increase in B2C lead volume YoY.- Optimized Pay-Per-Click advertising strategies, web experiences, and call center performance strategies, via accelerated multi-channel testing implementation. Show less

About Officite:Officite provides web and marketing services to thousands of healthcare providers and is recommended by more than 40 healthcare associations.Company Size: 50+ EmployeesReason for departure: Pursued an opportunity to leverage local Search Engine Optimization (SEO) and Pay-Per-Click (PPC) best practices, and apply that knowledge to a Fortune 500 company.Experience:- Led a 6 person team in developing and optimizing SEO and PPC campaigns, achieving 600% growth… Show more About Officite:Officite provides web and marketing services to thousands of healthcare providers and is recommended by more than 40 healthcare associations.Company Size: 50+ EmployeesReason for departure: Pursued an opportunity to leverage local Search Engine Optimization (SEO) and Pay-Per-Click (PPC) best practices, and apply that knowledge to a Fortune 500 company.Experience:- Led a 6 person team in developing and optimizing SEO and PPC campaigns, achieving 600% growth in revenue through customer retention and sales training. Show less

About Leadfrog:Leadfrog was a Chicagoland marketing agency offering Search Engine Optimization and Web Design services for SMBs working under the Yellowbook brand, for their new-media digital advertising arm.Company Size: 10+ EmployeesClients: Medium Sized Businesses looking for Hyper-Local advertisingReason for departure: The company permanently closedExperience:Designed and implemented SEO-optimized websites, contributing to sales and marketing materials and… Show more About Leadfrog:Leadfrog was a Chicagoland marketing agency offering Search Engine Optimization and Web Design services for SMBs working under the Yellowbook brand, for their new-media digital advertising arm.Company Size: 10+ EmployeesClients: Medium Sized Businesses looking for Hyper-Local advertisingReason for departure: The company permanently closedExperience:Designed and implemented SEO-optimized websites, contributing to sales and marketing materials and enhancing the agency’s digital offerings. Show less