Consultant - Business Development Director
CurrentAffiliated with the University of Michigan, Taza Aya provides groundbreaking non-thermal plasma air treatment modules for wearables, air purifiers, and HVAC systems.
Jun 2023 - Present
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Brian Bascom Email & Phone Number
Sales & Business Development Leader | 20+ Yrs Exp in Sales & BizDev | Expert in Market Expansion, Sales Management, Customer Acquisition & Go-To-Market | SAP & Salesforce | Proven Track Record in Manufacturing Sector.
at
Taza Aya
1 work email found
@forbo.com
3 phones found area 616
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Sales & Business Development Leader | 20+ Yrs Exp in Sales & BizDev | Expert in Market Expansion, Sales Management, Customer Acquisition & Go-To-Market | SAP & Salesforce | Proven Track Record in Manufacturing Sector.
Location
St Joseph, Michigan, United States
Who is Brian Bascom? Overview
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Quick answer
Brian Bascom is listed as Sales & Business Development Leader | 20+ Yrs Exp in Sales & BizDev | Expert in Market Expansion, Sales Management, Customer Acquisition & Go-To-Market | SAP & Salesforce | Proven Track Record in Manufacturing Sector. at Taza Aya, based in St Joseph, Michigan, United States. AeroLeads shows a work email signal at forbo.com, phone signal with area code 616, and a matched LinkedIn profile for Brian Bascom.
Brian Bascom previously worked as Consultant - Business Development Director at Taza Aya and Market Development Leader / Business Development Director - Furniture Product Portfolio at Forbo Flooring Systems. Brian Bascom holds Bachelor Of Business Administration (Bba), Economics And Marketing from Taylor University.
Company email context
Email format at Taza Aya
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{first}.{last}@forbo.com
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Profile bio
About Brian Bascom
Passionate about sales and business development, I bring two decades of hands-on experience in mid-sized global manufacturing, underscoring an unwavering commitment to results. Here's a snapshot of my impact:• Brand Growth: Overcame brand awareness challenges to register a 22% organic sales growth YoY over three years, expanding product lines within building products and contract furniture sectors.• Networking & CRM Mastery: By leveraging industry meetings and CRM platforms, I grew my network, achieving a 26% rise in business prospects, netting 9 new clients, and clinching $1M in new deals.• Strategic Market Entry: Directed market analysis and co-conceived a go-to-market strategy, escalating a healthcare furniture brand's revenue to $100M in just 3 years.• Leadership: Known for operational leadership, I consistently meet targets, skillfully delegate, and champion team contributions. My aptitude in collaboration and negotiation has been pivotal in establishing strategic alliances.Core Expertise:• Sales & Strategy: Sales Management, B2B/B2C/eCommerce Customer Acquisition, Market Research, Segmentation, Differentiation, Channel Strategy, and Go-To-Market Planning.• Leadership & Operations: Team Leadership, Product Launch, Presentation Skills, Negotiation, Innovation, Contract Management, Partnership Building, Cross-Functional Collaboration, Project Management, Budgeting, and Strategic Planning.• Tech & Analytics: Adept in CRM tools (Salesforce & SAP), alongside Data Analytics and Forecasting.With a proven record of delivering transformative results, I am on the lookout for new opportunities. Let's collaborate to drive your business to new horizons.To connect, use LinkedIn or email me at brian2@bascom.org
Listed skills include New Business Development, Furniture, Business Development, Product Management, and 54 others.
Current workplace
Brian Bascom's current company
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6 roles · 29 years
Brian Bascom work experience
A career timeline built from the work history available for this profile.
Market Development Leader / Business Development Director - Furniture Product Portfolio
Headquartered in Baar, Switzerland, Forbo is a $1.2 billion global flooring, construction, and conveyor solutions manufacturer with over 5,000 employees serving customers in 39 countries.• Led business development for Furniture Linoleum Products Group within the Flooring Systems Division• Managed sales and global accounts, negotiating agreements to expand distribution in North America and the European Union.• Provided leadership to 3 team members and 15 field sales professionals• Achieved a 412% increase in customer adoption by targeting strategic office and contract furniture manufacturers, architecture and design firms, and global brands
Apr 2016 - Apr 2023
Principal, Strategist
Velocity is a data-driven marketing and Internet consultancy serving leading B2B brands.• Managed a team of 4 direct reports and 12 external contract resources, delivering growth-oriented consulting services to top B2B brands• Partnered with clients on new business development initiatives, providing analysis, best practices, cutting-edge research, market and customer segmentation, channel development, go-to-market strategy, and custom CRM/Salesforce solutions• Collaborated successfully with industry-leading clients, including Herman Miller, Herman Miller Healthcare, Steelcase, Steelcase Health, Knoll, Allsteel, Schulte-Elektrotechnik GmbH, Abila/Avectra Software, and Salesforce.com
2012 - 2016
~4 yrs
Senior Consultant, Project Leader, Consultant
2001 - 2012
~11 yrs
Council Member
Based in New York, GLG connects decision-makers to the right experts so they can act with the confidence that comes from true clarity.• Provided expert advisory services, commercial due diligence, and litigation support to PE and clients with a financial interest in the office and contract furniture industry by leveraging specialized knowledge of sales and marketing trade practices. Actively contributed to multiple buy-side and sell-side transactions and provided support in commercial litigation cases.
2008 - 2016
~8 yrs
Business Development Manager
1998 - 2001
~3 yrs
1 education record
Brian Bascom education
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Taylor University
FAQ
Frequently asked questions about Brian Bascom
Quick answers generated from the profile data available on this page.
What company does Brian Bascom work for?
Brian Bascom works for Taza Aya.
What is Brian Bascom's role at Taza Aya?
Brian Bascom is listed as Sales & Business Development Leader | 20+ Yrs Exp in Sales & BizDev | Expert in Market Expansion, Sales Management, Customer Acquisition & Go-To-Market | SAP & Salesforce | Proven Track Record in Manufacturing Sector. at Taza Aya.
What is Brian Bascom's email address?
AeroLeads has found 1 work email signal at @forbo.com for Brian Bascom at Taza Aya.
What is Brian Bascom's phone number?
AeroLeads has found 3 phone signal(s) with area code 616 for Brian Bascom at Taza Aya.
Where is Brian Bascom based?
Brian Bascom is based in St Joseph, Michigan, United States while working with Taza Aya.
What companies has Brian Bascom worked for?
Brian Bascom has worked for Taza Aya, Forbo Flooring Systems, Velocity Partners, Glg (Gerson Lehrman Group), and Marchfirst (Nasdaq-World Leader System Integrator & Internet Consulting).
How can I contact Brian Bascom?
You can use AeroLeads to view verified contact signals for Brian Bascom at Taza Aya, including work email, phone, and LinkedIn data when available.
What schools did Brian Bascom attend?
Brian Bascom holds Bachelor Of Business Administration (Bba), Economics And Marketing from Taylor University.
What skills is Brian Bascom known for?
Brian Bascom is listed with skills including New Business Development, Furniture, Business Development, Product Management, Leadership, Product Development, Program Management, and Management Consulting.
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