Brian B. Email & Phone Number

Dearborn, Michigan

After a decade of incubating Digital, Social, and Mobile platforms, and institutionalizing them into other parts of the organization, in February, 2015, Brian transitioned from media to technology departments, and took on a new role as SVP, Director of Technology - Advanced Television Platforms, to address the increasing demand in Addressable.

Greater Detroit Area

As SVP, Group Director - Emerging Media, Brian was responsible for the team that provided Ford Motor Company with an industry leading approach on how to adjust and adapt media plans to reach the ever evolving consumer. This includes providing a vision on how to reach, connect, influence, and engage consumers in marketing channels such as Mobile Phones and.

Greater New York City Area

• In March 2009 Brian was promoted to Director of Emerging Media on behalf of all Unilever brands, reporting to the Mindshare New York offices to provide Digital First and Emerging Media thought leadership including.
• Responsibilities included -
• Management of a $40mm annual marketing budget across all 35+ Unilever consumer brands, including Hellmann's, Axe, Dove, Degree, Vaseline, Bertolli, Klondike, Breyer's, Country Crock, and Suave across all Emerging Media.
• Establishment of the Analytics and Insights Committee across all Unilever brands with the goal of integrating Emerging Media metrics into real time marketing dashboards for the purpose of understanding the contribution.
• Led the Emerging Media training for Unilever Executive Marketing Managers and Media Directors by developing and conducting Emerging Media presentations and educational seminars within three regional Media Lab.
• Media Lab facilities were at key locations; Unilever's New Jersey HQ, the Mindshare NY office, and the Mindshare Toronto office

Greater Detroit Area

From 2005-2008, prior to the formation of Team Detroit, Brian held the position of VP, Convergence Director, for JWT’s Detroit office, with concentration across a variety of clients including Ford, Lincoln and Mercury, Domino’s Pizza, White Castle, and Shell Oil Primary responsibilities focused on the development of media plans across Emerging Media.

Warren, Michigan

Responsible for media innovation, setting of marketplace rates in Rich Media and internet Ad Serving, and the creation of measurement standards across digital and traditional media channels.Helped develop the media delivery and pricing standards used in SEM, SEO, display, streaming video, and rich media, on behalf of GM’s Chevrolet, Cadillac, Buick.

Greater Detroit Area

Initial responsibility was to contribute to a team that would develop, test, and scale the computer and software systems that allowed for the automation of story-based publishing in newsrooms, to be published on the internet.This allowed new stories that were typed into the mainframe systems, to be exported to Windows and UNIX based web hosting PCs and.

Southfield, Michigan

Lead a team of six animators responsible for producing computer generated and stop motion animated videos for film and television projects. Clients included General Motors, Art Van, Belle Tire, Little Caesars, Dominos, Country Music Hall of Fame, Country Music Television (CMT), Turner, TBS, and Fox.Specialized in the creation of animated brand identities.

Southfield, Michigan

Worked with a small team of three animators to produce brief stop motion and computer animation segments for film and television for leading automotive and entertainment brands, including Chevrolet, Cadillac, Sony Pictures, Walt Disney World, and CNNComputer animations were produced using Lightwave 3D, 3D Studio, and hand assembled through still frame.

Mba, Business Management

Bfa, Visual Communications