Brian B. Email & Phone Number

Dearborn, Michigan

After a decade of incubating Digital, Social, and Mobile platforms, and institutionalizing them into other parts of the organization, in February, 2015, Brian transitioned from media to technology departments, and took on a new role as SVP, Director of Technology - Advanced Television Platforms, to address the increasing demand in Addressable, Programmatic, and Over the Top (OTT) Television platforms on behalf of the Ford & Lincoln brands.Responsibilities of this position include the development and maintenance of media and technology partnerships across the entire television landscape, including content creation companies (networks), global and local video distributors (MVPDs), television technology enablers and “Big Data” targeting providers; all with the goal of ensuring that our clients are leaders in shaping the future of television during its digital transformation.Daily responsibilities included the development of Addressable, Interactive and Programmatic television media plans, advanced audience targeting and television platform strategies, and the formulation of new media attribution models, based on census level exposure of ad impressions.Inherited from my previous position as Director of Emerging Media, I was also the lead for video game marketing and eSports, responsible for forming and managing partnerships and programs across platforms console (Sony, Xbox, Nintendo) and PC, Mobile/Tablet platforms and publishers (EA, Microsoft, Activision, Ubisoft, etc.). Additional responsibilities included the joint formation of brand and licensing partnerships (Forza, Halo, etc.) with Ford Licensing and their partners, working as the ad agency representative to development in, and around, game marketing programs, including event activations at E3, Blizzcon, Comic Con, including the formation of brand partnership goals, objectives, and strategies.

Greater Detroit Area

As SVP, Group Director - Emerging Media, Brian was responsible for the team that provided Ford Motor Company with an industry leading approach on how to adjust and adapt media plans to reach the ever evolving consumer. This includes providing a vision on how to reach, connect, influence, and engage consumers in marketing channels such as Mobile Phones and Tablets, Addressable, Interactive & OTT TV Platforms, Video Games, and Digital & Social Media. Daily tasks include the development of Digital & Emerging Media Strategies and Marketing plans with industry best pricing. Other tasks include developing best practices, by medium, and post campaign insights/analytics. In March 2009 I was promoted to Director of Emerging Media on behalf of all Unilever brands, working with Mindshare Chicago and New York offices to provide strategic council and client education across all Emerging Media platforms. In this role, I provided leadership to both the client and agency on marketing best practices and developed best in class media strategies across their CPG brand portfolio.To help achieve and maintain a leadership role in these new marketing mediums, from 2007 to 2013 my team was responsible for the creation and management of the Team Detroit Media Lab to allow for hands-on demonstration of the latest technology and devices that are shaping consumer media consumption. The development of this facility led to the architecting of three more Media Labs on behalf of Unilever, one located at Unilever’s corporate headquarters in New Jersey, and two more Mindshare facilities; New York and Toronto. It also served as the model for many other WPP agency facilities overseas.

Greater New York City Area

In March 2009 Brian was promoted to Director of Emerging Media on behalf of all Unilever brands, reporting to the Mindshare New York offices to provide Digital First and Emerging Media thought leadership including strategic council, marketing strategies, and client education in Emerging Media platforms.• Responsibilities included - • Management of a $40mm annual marketing budget across all 35+ Unilever consumer brands, including Hellmann's, Axe, Dove, Degree, Vaseline, Bertolli, Klondike, Breyer's, Country Crock, and Suave across all Emerging Media channels, including Mobile Phones, Tablets, Video Games, Interactive OOH, Virtual Product Placement, eSports Events, and Interactive Television and Addressable Television.• Establishment of the Analytics and Insights Committee across all Unilever brands with the goal of integrating Emerging Media metrics into real time marketing dashboards for the purpose of understanding the contribution to overall marketing and sales objectives • Led the Emerging Media training for Unilever Executive Marketing Managers and Media Directors by developing and conducting Emerging Media presentations and educational seminars within three regional Media Lab facilities, and providing curated annual tours at CES for up to 80 global Unilever brand clients• Media Lab facilities were at key locations; Unilever's New Jersey HQ, the Mindshare NY office, and the Mindshare Toronto office• Developed Emerging Media plans for all Unilever brands, then help project manage with teams across multiple media and creative agencies to implement these initiatives into larger National Marketing campaigns. These efforts led to many award winning Unilever campaigns, such as Dove's Real Beauty, Axe's Grammys sponsorship, Degree's Bear Grylls campaign, Dove for Men's NFL & Madden sponsorships, and Hellmann’s Real Food campaign

Greater Detroit Area

From 2005-2008, prior to the formation of Team Detroit, Brian held the position of VP, Convergence Director, for JWT’s Detroit office, with concentration across a variety of clients including Ford, Lincoln and Mercury, Domino’s Pizza, White Castle, and Shell Oil Primary responsibilities focused on the development of media plans across Emerging Media channels, and implementation across multiple creative and production teams to activate Emerging media channels within National and Regional marketing campaigns. For QSR clients this included the integration of mobile coupons into White Castle’s What you Crave TV, Radio and Print advertising, and development of Domino’s first M-Commerce and T-Commerce strategies that led to their pizza ordering applications on mobile/tablet devices and interactive television.Additional responsibilities included the training of executive Marketing Managers and Regional Media Directors on Emerging Media platforms through the creation of a series of “New Technology” presentations that included media and consumer behavior landscapes, hands on demonstration of marketing platforms, and a curated selection of partnerships in which to go to market with.

Warren, Michigan

Responsible for media innovation, setting of marketplace rates in Rich Media and internet Ad Serving, and the creation of measurement standards across digital and traditional media channels.Helped develop the media delivery and pricing standards used in SEM, SEO, display, streaming video, and rich media, on behalf of GM’s Chevrolet, Cadillac, Buick, Saturn, Hummer, Pontiac, and Oldsmobile brands.Project highlights included working on the first Addressable television trials with Time Warner in Orlando (1999), and AT&T in Boulder Colorado (2000), pioneering the first text and display ads on mobile phones (Chevrolet, Sky Go and AT&T in Boulder – 1999-2002), PDAs (1999) and in console games (EA and Pontiac Game Changing performance).Appointed to work with the IAB, to help pioneer and standardize media measurement techniques across multiple platforms. This included the first “closed loop” measurement of internet Streaming Video, which went on to become the industry standard for desktop and mobile advertising, and continues to be used still today.Was also appointed liaison, on behalf of General Motors, to the MIT Media Lab in Massachusetts; where I frequently attended instructor sessions, led student symposiums on digital marketing, and also frequently toured their Media Lab facilities, working with their staff, in order to find ways that their lab prototypes could be applicable to General Motors, and their business.My work with M.I.T. led to being promoted to Director of the GM Media Lab; a facility focused on evolving consumer communication channels. This 4,000 square foot facility had themed areas that focused on In-Vehicle Telematics, mobile phones, and advanced television services, such as DVRs and VOD. The GM Media Lab provided a forum for “hands on” exploration of current & future marketing channels with the purpose of educating key GM decision makers, and marketing and investment partners, on the future media landscape.

Greater Detroit Area

Initial responsibility was to contribute to a team that would develop, test, and scale the computer and software systems that allowed for the automation of story-based publishing in newsrooms, to be published on the internet.This allowed new stories that were typed into the mainframe systems, to be exported to Windows and UNIX based web hosting PCs and “wrapped” with HTML tags, creating secondary links to additional, and related stories, automatically. This system, was then duplicated at San Jose Mercury News, and became the foundation that was then deployed to all other Gannett and Knight Ridder properties across the United States, allowing them to publish the first daily newspapers on the internet, at a national and local level.After that was completed, the role then became more focused towards the development of monetization models through display advertising, and deploying advertising solutions across the newspaper and other areas, such as classifieds and automotive ads.Part of my management responsibilities included the supervision, creative direction, and technical leadership to a team of ten, four artists and six programmers/developers responsible for creating, from the ground floor; the first query enabled and daily updated local newspaper internet sites (Auto Shopping, Real Estate, Classified Ads). This team also developed the first, stand-alone auto dealer sites in the metro Detroit area (circa 1996), which, included top level domain hosting and daily refreshed inventory listings of new and used vehicles. The base of this code went on to become the technology foundation of Cars.com, and also powered many local Knight Ridder auto websites.

Southfield, Michigan

Lead a team of six animators responsible for producing computer generated and stop motion animated videos for film and television projects. Clients included General Motors, Art Van, Belle Tire, Little Caesars, Dominos, Country Music Hall of Fame, Country Music Television (CMT), Turner, TBS, and Fox.Specialized in the creation of animated brand identities for use in television spots using Flint, Flame, 3D Studio, Adobe After Effects, Photoshop, Illustrator, and 3D Studio Pro software.Additional creative direction responsibilities included Avid editing and supervising a four bay Post-Production suite primarily used for commercial television editing and film to video transfers. Additional clients included Disney, Paramount, and MGM.

Southfield, Michigan

Worked with a small team of three animators to produce brief stop motion and computer animation segments for film and television for leading automotive and entertainment brands, including Chevrolet, Cadillac, Sony Pictures, Walt Disney World, and CNNComputer animations were produced using Lightwave 3D, 3D Studio, and hand assembled through still frame, stop motion techniques using Adobe After Effects, Photoshop, and Premiere software, and then edited into final products utilizing Avid editing tools.Additional responsibilities included working as a liaison with Specs Howard, the Detroit based film and video editing School, on mentoring first and second year post gradation students through on-the-job training and education programs.

Mba, Business Management

Bfa, Visual Communications