Brian Branca Email & Phone Number

West Chester, Pa

Wayne, Pa

• Provide insights to clients with the goal of improving return-on-investment and sustaining cost-effective growth.• Implement conversion rate optimization strategies rooted in web site data and focused on user experience.• Benchmark web site performance, provide recommendations, and establish goals for improving key performance indicators.• Identify areas for growth and collaborate with clients to evolve their digital presence.

• Managed team of client service managers, front-end developers, and quality assurance engineers responsible for retention of annual recurring revenue for 30 accounts (15% of total company ARR).• Developed test plans, aligned with the business objectives, and defined goals for measuring success.• Conducted regular account reviews to ensure efforts were guided by sound strategy and reached milestones.• Responsible for on-boarding new clients including technical implementation… Show more • Managed team of client service managers, front-end developers, and quality assurance engineers responsible for retention of annual recurring revenue for 30 accounts (15% of total company ARR).• Developed test plans, aligned with the business objectives, and defined goals for measuring success.• Conducted regular account reviews to ensure efforts were guided by sound strategy and reached milestones.• Responsible for on-boarding new clients including technical implementation, product overview, and user interface training. Show less

West Chester, Pa

• Responsible for both strategic direction and tactical execution of Eastern Mountain Sports digital marketing campaigns.• Managed budget responsible for generating 50% of ecommerce sales across Email, Paid Search, Affiliate, and Display Media.• Collaborated with product merchandisers, marketing or brand managers, etc. to determine the optimal way to advertise brands and products.• Participated in writing and pitching new ecommerce or digital marketing business plans for prospective… Show more • Responsible for both strategic direction and tactical execution of Eastern Mountain Sports digital marketing campaigns.• Managed budget responsible for generating 50% of ecommerce sales across Email, Paid Search, Affiliate, and Display Media.• Collaborated with product merchandisers, marketing or brand managers, etc. to determine the optimal way to advertise brands and products.• Participated in writing and pitching new ecommerce or digital marketing business plans for prospective clients. Show less

Conshohocken, Pa

• Responsible for income and profitability of accounts that generated 50% of agency revenue.• Worked with clients in a strategic capacity to develop interactive campaigns and drive future growth.• Managed scope of multiple concurrent projects on all levels, from strategy to budget.• Managed, developed, and trained account team members.

King Of Prussia, Pa

• Managed Account Executive team responsible for executing digital marketing campaigns for Internet Retailer 500 businesses.• Responsible for strategic direction and overall campaign performance leading to over $100 million, annually, in incremental merchandise sales. Total client portfolio budget approximately $20 million.• Mentored and helped develop industry-specific skills of Account Executive team.• Integral part in driving the creation of an intern program and LinkShare… Show more • Managed Account Executive team responsible for executing digital marketing campaigns for Internet Retailer 500 businesses.• Responsible for strategic direction and overall campaign performance leading to over $100 million, annually, in incremental merchandise sales. Total client portfolio budget approximately $20 million.• Mentored and helped develop industry-specific skills of Account Executive team.• Integral part in driving the creation of an intern program and LinkShare affiliate platform integration. Show less

Plymouth Meeting, Pa

King Of Prussia, Pa