As the Director of Sales for Grocery National Accounts at Russell Stover Chocolates, I drove significant sales growth in the $180 million CPG channel through strategic account management and value selling. By leading and training a high-performing sales team, I fostered a culture of collaboration and achieved a 12% year-over-year growth. My expertise in plan development and cross-functional collaboration resulted in the successful execution of corporate strategies, driving trade promotions and customer partnerships.

Relaunched Russell Stover Box of Chocolates through consumer-led design-thinking process which completely revamped every component of the gift box for an improved consumer experience. Additionally, I led brand revitalization efforts, resulting in a 45% sales growth and a $38M revenue increase for the Sugar Free sub-brand. Through product marketing and campaign development, I enhanced brand presence and exceeded growth targets. My strategic approach to revenue growth included optimizing product portfolios and implementing changes in packaging, sales, R&D, and supply chain. With a focus on innovation and cross-functional collaboration, I consistently delivered impactful results.

I elevated category performance through consumer-centric strategies and innovative customer marketing. Through strategic forecasting and joint business planning, I exceeded revenue growth goals and strengthened customer relationships. My ability to quickly become a trusted advisor and resource for customers maximized strategic alignment and drove business opportunities.

Pedigree* Optimized dry portfolio to align with the variety the mainstream consumer seeks and activated changes with packaging agency, sales, R&D, and supply to delivered incremental growth* Built “You buy. We give.” consumer-facing campaign supporting dog adoption that drove displays at customers for 2016 and all details ensuring fulfillment of support for shelter dogs. Sheba* Launched Sheba® Perfect Portions, a revolutionary product, that delivered on an insight that had not been able to be commercialized for seven years prior that is now performing well beyond expectations* Created shelf-ready packaging in response to customer request working through Mars stage-gate process rapidly and working closely with the manufacturing site that resulted in improved shelf presence and grew total points of distribution

Sheba* Launched Sheba® in the US market, adapted global campaign across TV, OLV, social, print and in-store to exceed the year one forecast.* Led distinctive packaging relaunch managing multiple agencies and cross-functional teams that over-delivered in-market date by more than 10 weeks which led to significant dollar sales growth.

Brand Management and Business Strategy concentrations

Assessed the marketplace in BRIC countries, especially Brazil, for fuel payment solutions to drive compliance and accountability throughout the network.

I established and nurtured B2B consultative sales relationships with C-suite executives, significantly boosting annual revenues from SaaS products. By delivering impactful business cases and exceeding sales quotas, I earned recognition as a top performer. My consultative sales approach and strategic engagement with C-suite executives drove enhancements in SaaS workforce management, resulting in tangible business impact.

▪ Launched a new, profitable department, including the design of the market strategy. ▪ Managed the supply chain, production, and pricing of custom products.

▪ Devised a creative, custom marketing plan for specific retail channels which led to incremental increase in sales. ▪ Negotiated new strategic opportunities with area store directors to grow territory points of interruption and improved shelving of new and existing products.