Brian is a graphic designer and founder of Lands—an independent design studio in rural Wexford, specialising in visual identity and publication design.Brian established the studio after he moved to the countryside in 2016. The surrounding landscape had a profound effect—inspiring the studio name, deepening his connection to the land and heightening his interest in sustainability and environmental protection.Sustainability is fundamentally about consuming less—a simple way of life without needless things. In a way, this mirrors Brian’s design method—removing the clutter and leaving only the essentials to convey the concept, meaning or idea behind his work.Brian believes that working towards a sustainable future is a moral obligation regardless of our roles in society. As a designer, he understands the transformative nature of design and believes it will be essential in building a better future. Brian hopes to play some small part in that transformation by continuing to learn and work with like-minded people and organisations.He recently commissioned ‘Sustainability by Design’ a series of articles for the 100 Archive. In 2022, Brian completed a Master’s Certificate in Design for Sustainability and the Circular Economy run by TUS and LSAD. He’s also a Design Declares Ireland steering group member and part of the 100 Archive editorial team.