Brian Campbell Email & Phone Number

Buffalo

Research, write, edit and post weekly craft beer-related feature stories and listicle-style articles for publication in the Buffalo News Gusto and online at Buffalonews.com. Meets tight deadlines in a high pressure environment.

Buffalo, Ny

Curated and edited news, entertainment, sports, business, and health content for placement across up to 50 partner portals, including AT&T, Toshiba, CenturyLink, Charter & Verizon via partnership with the Associated Press. Managed and coordinated content placement for third party vendors such as Google, Amazon, Bankrate, eBay and StackCommerce. Updated and managed all video and text content on Synacor news app. Identified and promoted news stories to 1 million users daily. Coordinated, oversaw and conducted bi-weekly conference calls and meetings with Synacor management and partners at Bankrate regarding new content, revenue and data metrics. Responded to client requests such as ad placement, copy changes and linking issues.• Generated $2,100,000 in revenue over a six-year period through vendor partnerships. • Received management recognition and monetary awards for consistently outperforming revenue goals through placement of Bankrate financial content.• Developed and implemented training guides for web portal publishing.• Received exemplary annual reviews from management and ownership over the course of eight years.• Created copy for client ads for the Search and Advertising Department.• Worked with Value Added Services Department to streamline processes to bring on more vendors. • Analyzed reporting data from multiple third-party vendors in order to develop strategies to improve end numbers and increase revenue.• Developed and implemented weekly revenue / tracking reports for management regarding third party vendor relationships. • Trained four employees in weekend portal publishing.• Successfully tested and assisted in the implementation of four content management systems.• Participated on a small team responsible for AT&T crossover publishing, including time-sensitive news stories and news, sports and entertainment sub-pages.• Created and delivered breaking news headlines and stories to both the Synacor app and targeted user desktop notifications.

Attended weekly and monthly board meetings of local government municipalities. Wrote and edited timely articles based on meetings attended. Covered breaking news stories and conducted interviews for locally based human interest feature stories.

Managed and oversaw a writing staff of two to four copywriters. Updated and managed content on 11 AtHome portal sites. Maintained working relationships with clients, provided creative consultation and edited for defining and delivering their requests. Assisted the Managing Web Editor in the editing and coordinating of web content. • Coordinated the writing, production and implementation of an in-house style guide.• Assisted the Managing Editor in project management tasks and assignment delegation.• Aided in running weekly content meetings with the copywriting team.• Conducted B2B interviews and successfully onboarded clients to write feature stories for web placement.• Effectively worked with media relations agents and public relation firms to develop lasting relationships.