Brian Lanier Email & Phone Number

St. Johns County, Florida, United States

Provide strategic Creative Direction and hands-on design work spanning several industries as a contractor, including rebrand, presentation design, experiential design, web design, print, and more. Clients include medical-tech and financial institution verticals.

Saint Johns, Florida, United States

Built creative agency from 0-1 to provide best-in-class creative strategy and production for businesses across multiple verticals. Partner with clients to strategize and deliver right-sized solutions to increase brand and marketing value across construction, manufacturing, marketing, real estate, media, and other industries.• Provide brand strategy, creative direction and production of visuals for digital, print, and video. Deliverables include photography, videography, editing and post production, color-correction and grading, sound design, web design, logo design, and more.• Drove marketing to land over 10 clients within a year of initiating operations. Delivered 20,000+ assets to track-record of 100% 5-star reviews and counting.• Research and propose cutting-edge technology integrations to optimize marketing tech-stacks and workflows.• Manage business and client relations. Clients include Flooret, EPP, Show My Property, TD Farrell, and more.

Menlo Park, California, United States

Responsible for visuals strategy and execution, reaching a combined audience of over 3 billion people across multiple privacy products. Focus on product and marketing opportunities to help people understand and manage their privacy across Meta services, including Instagram and Facebook.• Managed internal creative agency to deliver 80 activations. Drove development with leadership, marketing, brand, product, product design, research, engineering, and legal to align on strategy, goals, expectations, and delivery, increasing engagement and DAU by up to 500%.• Transitioned from IC to Manager, building team of 3 reports and multiple agency partners. Documented critical drawbacks with previous org structure, highlighting benefits with added roles.• Reoriented major product launch to reduce significant brand risk, while shipping on time. Authored risk identification documention, aligned key leadership, and persuaded cross-company partners to deprioritize other initiatives to help mitigate risks present in over 40 visuals.• Drove clarity by proactive management of shifting and conflicting priorities. Developed relationships with cross-functional leadership to gain insights and shape team roadmaps.• Oversaw the development of engagement frameworks to align multiple XFN teams. Responsible for ensuring smooth, efficient end-to-end development process for all visuals with multiple partners and agencies.• Responsible for risk mitigation and high quality in all Privacy Product visual assets. Developed frameworks with input from XFN leadership to increase brand sentiment and product engagement.• Fostered a strong internal creative community. Empowered team member career growth and development through regular feedback and mentorship. Partnered with Creative Directors in other orgs, delivering key tools and initiatives to enable better performance and growth.

Sunnyvale, California, United States

Responsible for brand and creative strategy and execution across entire business.• Owned brand strategy, visual ID system, marketing creative, and processes.• Partnered with executive team, marketing, people-ops, product, and finance to balance strategy, opportunities, budget, and production.• Oversaw conceptual development and launch of multiple omnichannel brand, demand-gen, and product marketing campaigns to drive business to 60%+ Y/Y growth.• Developed and produced breakthrough brand awareness ad campaign. Drove 10x website visits, millions of impressions, thousands of earned views, resulting in bookings surge. Platform included OOH, TV, in-flight, digital ad, experiential, video, web, and print activations.• Managed end-to-end delivery hundreds of activations and multi-thousand assets with teams consisting of 7 resorts, 5 contractors, and multiple agencies. Deliverables included web, digital, video, photo, presentation, experiential, podcast, and more.• Drove holistic brand refresh. Directed internal/external agencies to refresh logo, color, illustration, layout, voice, icon, and more. Drove application across multiple surfaces to 100% company adoption.

Menlo Park, California, United States

Creative Direction role, managed internal agency as exclusive creative partner to Ads Platform.• Oversaw strategy, process, budget, conceptual development, design, content, production, and delivery of programs with team consisting of 4 FTE, 8 contractors, and multiple agency partners.• Developed 15+ event experiences across multiple teams, partnering with senior leadership. Keynote presentations developed in partnership with executives, celebrities, and more.• Introduced 4-visual-territory system to decrease noise and align visual identities.• Delivered 15+ ID systems activated across print, digital, video, experiential and other surfaces.

San Francisco

Creative Director for Cisco Security line of business.• Led a team of 8 designers, a producer, and a video team in the development of key Cisco projects, including rebrand of Cloud Security product lines, and the establishment of a $2.3 Million Cisco Security rebrand effort.• Provided Creative Direction of high-level video pieces, including NBA co-branded promotion, Cisco Cybersecurity report promotion, and other key assets, earning thousands of views and driving strong sales.• Developed and launched multiple demand-generating omni-campaigns consisting of aligned digital, OOH, video, trade-show, and print activations, resulting in 90%+ y/y growth.

Palo Alto, Ca

Creative Director for the leader in B2B payments with over 4.7 million monthly subscribers.• Led brand and creative projects that generated 65% MoM lift in MQL and 45% YoY revenue growth prior to successful IPO.• Successfully developed and delivered complete end-to-end brand redesign effort, including archetype, narrative, promise, positioning, tone of voice, and visual identity while gaining executive team approvals.• Co-sponsored and built comprehensive website A/B testing strategy and platform, delivering hundreds of successful tests, leading to 100% increase in month/month growth and massive lift in sales.• Developed messaging matrix to gain audience engagement insights, leading to marketing clarity and efficiency.

San Francisco, California, United States

Lead Designer responsible for strategy, design, and delivery of a broad range of marketing, promotion, and pitch work as part of an agile agency team.• Work included video, photography, motion graphics, 3D rendering, digital, print, and presentation designs, artwork, layouts, and productions.• Clients included Motorola, PayPal, NASDAQ, Samsung, and other globally recognized brands.

San Francisco, California, United States

Associate Creative Director responsible for designing and delivering website, marketing, and media communications for viral, innovative physical product.• Drove website and marketing creative efforts, leading to pre-launch sales of 300k+ units in partnership with internal stakeholders and external agency partners.• Managed creative process in the launch of promotional videos driving holiday sales of 80k+ units.• Oversaw the strategy and development of photo library with over 2,000 assets to help optimize marketing flow and grow sales.

San Mateo, California, United States

Supported all online marketing initiatives (web, banners, email).• Contributed to overall Brand and visual language.• Developed design work-flow pipeline and process.• Managed 15 designers in multiple international locations.

Foster City, California, United States

Produced full creative suite for Real Time Messaging (RTM) customer loyalty initiative.• Managed a team and provided Art Direction for all project and deliverables.• Managed production agency for website development.• Partnered with clients to oversee template customization.• Conceptualized, strategized, and designed suite of site templates for RTM.

San Francisco, California, United States

Created and maintained visual imagery for Visa’s intranet site.* Reviewed, marked-up, and approved work for designs team.* Led the design and production on all intranet website redesigns.* Established design strategy for new initiatives and projects.

San Francisco, California, United States

Created all visual presentation design for CEO, Carl Bass.• Designed presentations for executives, including SVPs and CTO.• Established and curated an image library of key artwork from designers around the world.• Created high-level visual language, conceptual imagery, and keynote presented for multiple conferences with 10,000+ attendees.

Campbell, California, United States

• Model, lit, shaded, animated, and rendered high-level 3D models for web, print, and tv.• Managed team of 3D artists to complete advertising assignments.

Orlando, Florida Area

• Responsible for staffing, scheduling, training, and mentoring of design team.• Developed style guides for multiple programs• Reviewed, marked-up, and approved all design work from creative team.• Produced imagery, animation, and interactive pieces for multiple US DOD projects.

Orlando, Florida, United States

• Modeled lit, shaded, animated, and rendered an array of complex military 3D models.• Managed project design development for art team.