Brian Lanier Email & Phone Number

St. Johns County, Florida, United States

Provide strategic Creative Direction and hands-on design work spanning several industries as a contractor, including rebrand, presentation design, experiential design, web design, print, and more. Clients include medical-tech and financial institution verticals.

Saint Johns, Florida, United States

• Built creative agency from 0-1 to provide best-in-class creative strategy and production for businesses across multiple verticals. Partner with clients to strategize and deliver right-sized solutions to increase brand.
• Provide brand strategy, creative direction and production of visuals for digital, print, and video. Deliverables include photography, videography, editing and post production, color-correction and grading, sound.
• Drove marketing to land over 10 clients within a year of initiating operations. Delivered 20,000+ assets to track-record of 100% 5-star reviews and counting.
• Research and propose cutting-edge technology integrations to optimize marketing tech-stacks and workflows.
• Manage business and client relations. Clients include Flooret, EPP, Show My Property, TD Farrell, and more.

Menlo Park, California, United States

• Responsible for visuals strategy and execution, reaching a combined audience of over 3 billion people across multiple privacy products. Focus on product and marketing opportunities to help people understand and manage.
• Managed internal creative agency to deliver 80 activations. Drove development with leadership, marketing, brand, product, product design, research, engineering, and legal to align on strategy, goals, expectations, and.
• Transitioned from IC to Manager, building team of 3 reports and multiple agency partners. Documented critical drawbacks with previous org structure, highlighting benefits with added roles.
• Reoriented major product launch to reduce significant brand risk, while shipping on time. Authored risk identification documention, aligned key leadership, and persuaded cross-company partners to deprioritize other.
• Drove clarity by proactive management of shifting and conflicting priorities. Developed relationships with cross-functional leadership to gain insights and shape team roadmaps.
• Oversaw the development of engagement frameworks to align multiple XFN teams. Responsible for ensuring smooth, efficient end-to-end development process for all visuals with multiple partners and agencies.

Sunnyvale, California, United States

• Responsible for brand and creative strategy and execution across entire business.
• Owned brand strategy, visual ID system, marketing creative, and processes.
• Partnered with executive team, marketing, people-ops, product, and finance to balance strategy, opportunities, budget, and production.
• Oversaw conceptual development and launch of multiple omnichannel brand, demand-gen, and product marketing campaigns to drive business to 60%+ Y/Y growth.
• Developed and produced breakthrough brand awareness ad campaign. Drove 10x website visits, millions of impressions, thousands of earned views, resulting in bookings surge. Platform included OOH, TV, in-flight, digital.
• Managed end-to-end delivery hundreds of activations and multi-thousand assets with teams consisting of 7 resorts, 5 contractors, and multiple agencies. Deliverables included web, digital, video, photo, presentation.

Menlo Park, California, United States

• Creative Direction role, managed internal agency as exclusive creative partner to Ads Platform.
• Oversaw strategy, process, budget, conceptual development, design, content, production, and delivery of programs with team consisting of 4 FTE, 8 contractors, and multiple agency partners.
• Developed 15+ event experiences across multiple teams, partnering with senior leadership. Keynote presentations developed in partnership with executives, celebrities, and more.
• Introduced 4-visual-territory system to decrease noise and align visual identities.
• Delivered 15+ ID systems activated across print, digital, video, experiential and other surfaces.

San Francisco

• Creative Director for Cisco Security line of business.
• Led a team of 8 designers, a producer, and a video team in the development of key Cisco projects, including rebrand of Cloud Security product lines, and the establishment of a $2.3 Million Cisco Security rebrand effort.
• Provided Creative Direction of high-level video pieces, including NBA co-branded promotion, Cisco Cybersecurity report promotion, and other key assets, earning thousands of views and driving strong sales.
• Developed and launched multiple demand-generating omni-campaigns consisting of aligned digital, OOH, video, trade-show, and print activations, resulting in 90%+ y/y growth.

Palo Alto, CA

• Creative Director for the leader in B2B payments with over 4.7 million monthly subscribers.
• Led brand and creative projects that generated 65% MoM lift in MQL and 45% YoY revenue growth prior to successful IPO.
• Successfully developed and delivered complete end-to-end brand redesign effort, including archetype, narrative, promise, positioning, tone of voice, and visual identity while gaining executive team approvals.
• Co-sponsored and built comprehensive website A/B testing strategy and platform, delivering hundreds of successful tests, leading to 100% increase in month/month growth and massive lift in sales.
• Developed messaging matrix to gain audience engagement insights, leading to marketing clarity and efficiency.

San Francisco, California, United States

• Lead Designer responsible for strategy, design, and delivery of a broad range of marketing, promotion, and pitch work as part of an agile agency team.
• Work included video, photography, motion graphics, 3D rendering, digital, print, and presentation designs, artwork, layouts, and productions.
• Clients included Motorola, PayPal, NASDAQ, Samsung, and other globally recognized brands.

San Francisco, California, United States

• Associate Creative Director responsible for designing and delivering website, marketing, and media communications for viral, innovative physical product.
• Drove website and marketing creative efforts, leading to pre-launch sales of 300k+ units in partnership with internal stakeholders and external agency partners.
• Managed creative process in the launch of promotional videos driving holiday sales of 80k+ units.
• Oversaw the strategy and development of photo library with over 2,000 assets to help optimize marketing flow and grow sales.

San Mateo, California, United States

• Supported all online marketing initiatives (web, banners, email).
• Contributed to overall Brand and visual language.
• Developed design work-flow pipeline and process.
• Managed 15 designers in multiple international locations.

Foster City, California, United States

• Produced full creative suite for Real Time Messaging (RTM) customer loyalty initiative.
• Managed a team and provided Art Direction for all project and deliverables.
• Managed production agency for website development.
• Partnered with clients to oversee template customization.
• Conceptualized, strategized, and designed suite of site templates for RTM.

San Francisco, California, United States

Created and maintained visual imagery for Visa’s intranet site.* Reviewed, marked-up, and approved work for designs team.* Led the design and production on all intranet website redesigns.* Established design strategy for new initiatives and projects.

San Francisco, California, United States

• Created all visual presentation design for CEO, Carl Bass.
• Designed presentations for executives, including SVPs and CTO.
• Established and curated an image library of key artwork from designers around the world.
• Created high-level visual language, conceptual imagery, and keynote presented for multiple conferences with 10,000+ attendees.

Campbell, California, United States

• Model, lit, shaded, animated, and rendered high-level 3D models for web, print, and tv.
• Managed team of 3D artists to complete advertising assignments.

Orlando, Florida Area

• Responsible for staffing, scheduling, training, and mentoring of design team.
• Developed style guides for multiple programs
• Reviewed, marked-up, and approved all design work from creative team.
• Produced imagery, animation, and interactive pieces for multiple US DOD projects.

Orlando, Florida, United States

• Modeled lit, shaded, animated, and rendered an array of complex military 3D models.
• Managed project design development for art team.