Brian Close

Brian Close Email and Phone Number

SFMC Solutions Architect at ASICS Digital @ ASICS Digital
Brian Close's Location
Mason, Ohio, United States, United States
Brian Close's Contact Details

Brian Close personal email

n/a
About Brian Close

Veteran marketing technology professional specializing in leading teams to implement best in class data-driven, cross-cloud, marketing automation solutions. Three-time Salesforce Marketing Cloud certified with additional considerable experience in Sales Cloud, Commerce Cloud, and CDPs platforms. Extensive agency and client-side experience where I transform vision into reality through leadership, collaboration, and creativity.

Brian Close's Current Company Details
ASICS Digital

Asics Digital

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SFMC Solutions Architect at ASICS Digital
Brian Close Work Experience Details
  • Asics Digital
    Architect, Digital Marketing Solutions
    Asics Digital Jan 2023 - Present
    Boston, Ma, Us
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  • Goodrx
    Sfmc Solutions Architect
    Goodrx May 2022 - Nov 2022
    Santa Monica, Us
    • Implemented foundational SFMC architectural changes to support business needs.• Operationalized business processes by leveraging Sales Cloud, SFMC Cloud pages, Journey Builder and Automation Studio.
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  • Shift Paradigm
    Solutions Architect
    Shift Paradigm Oct 2019 - May 2022
    Austin, Texas, Us
    • Led SFMC data re-architecture and migration for a Fortune 500 software development company's instance.• Implemented SFMC MCC and designed journeys leveraging standard and custom Sales Cloud objects.• Solutioned SFMC / Commerce Cloud integration for retail client, allowing them to develop new revenue streams via abandoned cart triggers.
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  • Pure Romance
    Manager – Retention, Email & Crm Marketing
    Pure Romance Aug 2018 - Oct 2019
    • Recruited to join newly created eCommerce department of a $250MM+ revenue company where I designed and built from scratch customer journeys spanning the entire customer life cycle, contributing to 20% growth in first year.• Worked with cross functional team members to build the processes, automations, and architecture within SFMC that allowed us to leverage purchase and other first party data; wrote sql queries to identify, manage, and evaluate the performance of segments flowing through multiple journeys.• Configured Contact Builder leading to launch of SMS/Mobile Studio, resulting in increased message relevance and customer engagement.
  • Ge Digital
    Lead Marketing Automation Analyst
    Ge Digital Oct 2017 - Aug 2018
    San Ramon, California, Us
    • Served as liaison between marketing and IT teams during Adobe Analytics and Adobe Target implementation; created written and video training content for marketing teams resulting in increased utilization of these tools.• Promoted a culture of optimization by implementing testing best practices, performing sophisticated segmentation analysis, and improving customer engagement through personalization strategies.
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  • F+W, A Content + Ecommerce Company
    Customer Experience Manager
    F+W, A Content + Ecommerce Company Oct 2014 - Oct 2017
    Cincinnati, Oh, Us
    Lead strategy and implementation of SFMC Journey Builder across entire customer life-cycle, focusing on onboarding, retention, and reengagement.
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  • F+W, A Content + Ecommerce Company
    Email Manager
    F+W, A Content + Ecommerce Company Mar 2010 - Oct 2014
    Cincinnati, Oh, Us
    • Managed team of 4 email deployment specialists to orchestrate deployment of 40-60 daily email campaigns across 15 SFMC business units, overseeing 1.2B emails deployed annually.• Setup and maintained purchase and subscription data feeds into SFMC using Automation Studio, allowing for targeted marketing campaigns that increased customer engagement and conversion.
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Brian Close Skills

Email Marketing Web Analytics Omniture E Commerce Marketing Exacttarget

Brian Close Education Details

  • University Of Cincinnati
    University Of Cincinnati
    Chemical Engineering

Frequently Asked Questions about Brian Close

What company does Brian Close work for?

Brian Close works for Asics Digital

What is Brian Close's role at the current company?

Brian Close's current role is SFMC Solutions Architect at ASICS Digital.

What is Brian Close's email address?

Brian Close's email address is bc****@****.rr.com

What schools did Brian Close attend?

Brian Close attended University Of Cincinnati.

What skills is Brian Close known for?

Brian Close has skills like Email Marketing, Web Analytics, Omniture, E Commerce, Marketing, Exacttarget.

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