Brian Covelli Email & Phone Number

Chicago, Il

● Key point of contact to users throughout the firm, providing support to the firm’s stakeholders on all facets of the firm’s marketing technology stack, including the firm’s CRM system (InterAction), e-Marketing solutions (Vuture), website and blogs (CMS), and multimedia creation.● Own and manage multimedia-based projects (Video/Audio) that aid in accomplishing firm objectives and marketing strategies.● Manage the email marketing process for thought leadership and event… Show more ● Key point of contact to users throughout the firm, providing support to the firm’s stakeholders on all facets of the firm’s marketing technology stack, including the firm’s CRM system (InterAction), e-Marketing solutions (Vuture), website and blogs (CMS), and multimedia creation.● Own and manage multimedia-based projects (Video/Audio) that aid in accomplishing firm objectives and marketing strategies.● Manage the email marketing process for thought leadership and event invitations, by designing complex email campaign template journeys, creating and maintaining mailing lists, building integrated registration pages, and initiating the distribution process while ensuring compliance with all regulations, including adherence to regulations governing privacy and the use of data (e.g., GDPR, CASL, etc.).● Interface with select vendors and work directly with IT team and vendor(s) to resolve issues that arise as well as execute the release of new features, system upgrades, and other end-products.● Project Manager for ad-hoc projects that touch our Martech stack. Lead production, creation, and editing of video content for rebrand launch and additional ad-hoc requests. Co-managed multiple brand and website redesign tracks.● Responsible for the firm’s external website through administration of the firm’s content management system. Maintain all firm website content, attorney bios, client alerts, event invitations and other collateral.● Build reports from E-marketing and Web platforms such as Vuture, Google Analytics, and other systems that help measure the success of campaigns and other marketing initiatives. ● Provide analytics to determine efficacy of digital content in order to recommend actions and document best practices.● Lead onboard training of Marketing Technology applications and processes and deliver end-user training and process documentation for any of the firm’s Marketing Technology systems. Show less

Chicago, Il

● Operate as the InterAction “super admin user," supporting various projects and on-going tasks such as: (1) training and on-boarding users (2) building custom reports, (3) constructing complex searches using Boolean logic techniques to build targeted mailing lists (4) supporting the overall use across the firm and (5) processing DCM tickets to ensure data integrity, freshness and availability.● Co-manage the firm’s Marketing Technology mailbox and intake or assign requests to various… Show more ● Operate as the InterAction “super admin user," supporting various projects and on-going tasks such as: (1) training and on-boarding users (2) building custom reports, (3) constructing complex searches using Boolean logic techniques to build targeted mailing lists (4) supporting the overall use across the firm and (5) processing DCM tickets to ensure data integrity, freshness and availability.● Co-manage the firm’s Marketing Technology mailbox and intake or assign requests to various team members. Show less

● As an entrepreneur, gained extensive experience selling music to recording artists, A&R's, and publishing companies.● Produced, engineered and composed CD’s and demos (briancovelli.com); music sound beds featured on several local stations during traffic and weather reports. ● Worked with professional audio equipment and software, assisting and engineering in professional studios.● Designed websites and artwork for the advertising and promotion of products and services.

Greater Chicago Area

● Manage a variety of projects including stewardship of CRM (InterAction), mailings, materials production, website maintenance, business development, and events.● Created and launched a redesigned website for a pro bono client of Mayer Brown dedicated to helping refugee and migrant children. The new site featured an improved user experience and donation collection capability.● Launched a new website for Mayer Brown's Perspectives magazine, highlighting significant client work… Show more ● Manage a variety of projects including stewardship of CRM (InterAction), mailings, materials production, website maintenance, business development, and events.● Created and launched a redesigned website for a pro bono client of Mayer Brown dedicated to helping refugee and migrant children. The new site featured an improved user experience and donation collection capability.● Launched a new website for Mayer Brown's Perspectives magazine, highlighting significant client work, profiling practices, offices and industry groups, and exploring some of the off-hours interests and activities of lawyers and staff around the world. Included a full creative redesign, migration to a database-driven CMS, and ongoing content generation.● Produce HTML email templates and update existing templates to support business needs.● Deploy firm e-marketing communications (client alerts, news and event invitations) using Vuture, Tikit and Dreamweaver.● Led the transition to a new email marketing platform, involving extensive testing, troubleshooting, and deployment of the live system. Train new users to self-sufficiency.● Process firmwide web/profile edits and publish content to firm web sites (e.g., mayerbrown.com, appellate.net) to meet the needs of over 1,500 lawyers and professionals in 24 cities across the Americas, Asia, Europe, and the Middle East.● Earned “Above and Beyond!” award from the US offices, recognizing staff for stellar performance. Show less

● Designed and wrote marketing materials including: catalogs, e-blasts, brochures, event announcements, company newsletters, presentations, press releases, etc. using Adobe Photoshop, InDesign, Illustrator, Dreamweaver, Powerpoint, and more. ● Managed online marketing campaigns, implement more effective and detailed "drip" e-mail campaigns to make better use of our customer data. ● Created a social media presence on Twitter, Facebook, and LinkedIn while ensuring a cohesive… Show more ● Designed and wrote marketing materials including: catalogs, e-blasts, brochures, event announcements, company newsletters, presentations, press releases, etc. using Adobe Photoshop, InDesign, Illustrator, Dreamweaver, Powerpoint, and more. ● Managed online marketing campaigns, implement more effective and detailed "drip" e-mail campaigns to make better use of our customer data. ● Created a social media presence on Twitter, Facebook, and LinkedIn while ensuring a cohesive message and design for the company.● Maintained and ensured high visibility of the website, managed ERP System and entered new product SKU data into database. Show less

● Responsible for the conversion of large amounts of data from one database to another during the launch of the new CCH website.● Selectively migrated and edited existing web content and documented issues and resolutions as appropriate.● Created and tested promotion scenarios from development to staging to launch in IBM's Management Center.

● Developed integrated websites, microsites and social media to enhance brand positioning and drive channel sales.● Managed the company’s CRM system; create new lead entries, updates, track sales activities and generate weekly reports for senior management meetings.● Implemented marketing automation/lead generation software; managed interface process between CRM and software platform.● Managed and coordinated all tradeshow logistics including: budgets, shipping… Show more ● Developed integrated websites, microsites and social media to enhance brand positioning and drive channel sales.● Managed the company’s CRM system; create new lead entries, updates, track sales activities and generate weekly reports for senior management meetings.● Implemented marketing automation/lead generation software; managed interface process between CRM and software platform.● Managed and coordinated all tradeshow logistics including: budgets, shipping arrangements, set up/tear down schedules, booth labor, booth staffing, reception guest lists/invitations, and expense management.● Worked directly with the Director of Marketing to create 2010/2011 marketing plan, developing budgets and analyzing ROI, advertising campaigns, website/social media, lead generation, streaming video presentations, national events & tradeshows. Show less

● Assisted the recording, editing, mixing, engineering and production of recording sessions; shadowed lead engineer and recording engineer throughout all aspects of producing. ● Utilized my expertise in contemporary music genres to enhance client retention and obtain new clients while providing website support and programming for engineers. ● Oversaw procedures for recording sessions; ensured all equipment was working, verified proper set up, and maintained visual standards… Show more ● Assisted the recording, editing, mixing, engineering and production of recording sessions; shadowed lead engineer and recording engineer throughout all aspects of producing. ● Utilized my expertise in contemporary music genres to enhance client retention and obtain new clients while providing website support and programming for engineers. ● Oversaw procedures for recording sessions; ensured all equipment was working, verified proper set up, and maintained visual standards requirements. Show less

● Edited the number one morning show in the Chicago market, DREX IN THE MORNING, using NexGen, Vox Pro, Adobe Audition and Pro Tools.● Responsible for editing on-air sessions in for post-show play/reruns and in accordance with FCC regulations; remove any time stamping, inappropriate language and ensure cohesive content flow for the listener. ● Produced ON AIR WITH RYAN SEACREST for the Chicago market.

● Developed web site to enhance web presence as an executive board member.● Organized Midwest Music Festival and collaborated on preparation for shows.