• Business development for story app developed by Disney animation writer. • Marketing strategy, product development and monetization planning. • Team development and management.

Developed all marketing and communications for ADASHI emergency response software. Formulated and executed strategies to command greater market share, establish the brand, and build strategic partnerships. ADASHI software helps first responders perform their best in the worst of situations by providing instantaneous data on what to expect before they kick in the door -- building plans, hazardous materials, and evacuation zones.

Developing nonfiction tv projects including "Boomtown Girls," "Drug Lord" and "The Regular Guys".Producer for NBC (Storm Hunters), Discovery Channel (Fugitive series), NYTimes (Credit Debt), The Weather Channel (Vortex 2 Tornado project) and others. Producing and writing dynamic non-fiction for commercial video including Bloomberg TV, Bloomspot, Readyforce, Frey-Norris, Ploughshares and others.

Owens Tech, a photovoltaics startup founded by Gary Owens (IBM and Silicon Graphics), developing novel approaches to silicon semiconductor growth. Developed consumer and B2B marketing and national launch plan. Market research, product positioning, sales and distribution strategy. Branding and messaging. Designed multi-tiered distribution plan for OEM, retail, and direct sales. Website management: designed to engage multiple, unique end-users groups.

A content development agency distributing promotional media for major software clients such as TurboTax, Sony, Macromedia. I managed day-to-day operations, reconfiguring process-flow to improve speed-to-delivery and reduce inventory, downtime, and bottleneck inefficiencies. Promoted interdepartmental communications for fluid-adjustments, Just in Time management, promoting accuracy and informatics. Improved efficiency of day-to-day operations to ensure content production tracked with the hardware manufacturing for retail outlet distribution. Reduced process-to-delivery time by 30% by restructuring work flow and implementing communication plan.

Software startup founded by Adrian Burton (Microsoft) selling guitar education tools. I developed one- and five-year strategic marketing plans. Managed the launch and sale of the flagship CD-ROM title "eMedia Guitar Method" including product positioning, distribution development plan & implementation, hiried/managed sales staff, branding, messaging, advertising and writing of collateral materials. Negotiated major contracts out of the gate on slim timelines. Acquired national account contracts with heavy-hitters such as Egghead (despite their policy not to sign contracts with individual publishers). Succeeded in changing attitudes, managing a sales campaign that broke new, non-traditional ground in retail.Surpassed sales goals and within 6 months of launch, achieved #1 rank in our software category (where it remains today).

Dutch consumer products firm seizing electronics market share in the United States. I was responsible for business development, product sales and customer education/satisfaction for the product launch of "Compact Disc-interactive," a CD-ROM hardware/software system designed to educate and entertain through television controls. My region was the Pacific Northwest. Identified and acquired clients and business partners, expanding distribution. Developed and closed sales contracts that included stipulations for promotion of the product. Created and implemented promotions. Taught and motivated sales teams of retail partners. Product sales in the Pacific Northwest consistently outpaced the rest of the nation. Wrote crucial strategy memo during the early launch phase of CD-i, later echoed in the Harvard Business Review Case Study of Compact Disc-interactive.