Brian Cuffel Email & Phone Number

Saint Paul, Mn, Us

Eden Prairie, Minnesota, United States

Leading the strategic direction of data-driven initiatives, including business intelligence, credit and marketing data science, enterprise data governance, data products, and vendor and program management. Team members work in a hybrid environment where communication and collaboration are essential.

Championed predictive analytics, data analytics, email and print operations, business intelligence, and data governance across enterprise brands and channels. Role focused on driving innovation and adoption of machine learning tools that improved customer experience and brand profitability.

Responsible for building customer insight group from the ground up, providing critical and actionable insight, developing segmentation and value schemes, overseeing centralized corporate database and data integrity, and optimizing customer profitability.

Director, Global Growth Strategy, 2011 – 2012Discovered value pools across a broad base of product and service verticals, spanning multiple geographies and markets. Shaped enterprise multi-channel strategy and go-to-market planning.Director, Consumer Insight Strategy and Execution, 2010 - 2011Liaison to top leaders within the Consumer Insight Unit and Enterprise Marketing, chartered with triage of business needs, synthesis of current understanding, gap analysis, and delivery of fact based analysis and recommendations to inform stakeholder decision making. Director, Predictive Modeling and Analytics, 2008 – 2010Core member of Marketing Services leadership team that managed customer facing programs and platforms for Loyalty, Financial Services, CRM, Consumer Research, and related consumer-based communications.Senior Manager, Customer Loyalty and Analytics, 2005 – 2008Championed the development and use of an enterprise knowledge-base to provide statistically based analytical expertise that supported and enhanced 1:1, Loyalty, and Financial Services initiatives. Senior Statistician, Customer Insight, 2002 - 2005 Led the analytic efforts for Best Buy’s Reward Zone loyalty program from pilot phase through nationwide rollout. The loyalty program has over 20 million members and created positive year over year ROI since original rollout in 2003.