> Created, implemented and measured the success of a comprehensive communications strategy that enhanced brand awareness, reputation and marketplace position> Developed and promoted the mission, vision and brand identity; ensured all internal and external communications adhered to brand guidelines> Developed and executed the centralized editorial, thought leadership and advertising calendar; ensured alignment of social media and campaign strategies> Managed the strategic and creative design of marketing communications activities and materials including advertising, website, thought leadership, social media, video production, and external presentations> Owned the content marketing strategy and worked collaboratively with product marketing and solutions team> Measured and reported on the impact of communications and campaigns through earned, owned, and social media channels> Managed and maintained marketing communications resources, including digital capability tools, content management systems> Coordinated media interest and ensured regular contact with target media, editorial boards, press and appropriate response to media requests> Managed external digital and branding agencies> Partnered with Executive Leadership to develop best practices for internal communications

> Managed all digital demand generation initiatives utilizing a combination of marketing automation with content marketing, lead nurturing, and email marketing.> Managed the marketing automation systems to capture, nurture, score and report on customer leads and collaborated with key stakeholders creating automated and nurture campaigns. > Measured, analyzed, and reported marketing data for overall campaign effectiveness considering ROI, prospect engagement, funnel advancement, conversion rate, with strategic recommendations on areas for optimization and improvement.> Fully redesigned and rebuilt the primary corporate website. Managed work from multiple vendor agencies and internal IT. Collaborated with the executive team to ensure the project met all strategic goals and financial guidelines.> Built an engaged customer community of followers and advocates on social media sites via organic and sponsored posts.

Developed and launched strategic content marketing initiatives and promotions for product lead generation, nurture, and sales. Accelerated company brand awareness through industry relations and events, web site, social media, and advertising. Based on market insight and metrics, worked with Product Owners to integrate customer needs into product strategy and optimized campaigns.

Managed & developed marketing staff, corporate web site, intranet, and branding. Developed and conducted demand generation campaigns and created all marketing assets (copy, graphic design, presentations).

Guided the creation of PTC’s Online Store. Managed budget, purchasing, creative strategy, project scheduling, production, rollout, tracking and analysis.

Managed the operations, strategic planning, lead generation, and personnel of the Internet Marketing group including web site design & development, content, ecommerce, measurement and reporting, and brand/messaging alignment.

Copywriter for book jackets and promotional catalogs.

Maintained book production schedules and managed publication reviews.