Brian Gabriel Del Val Email and Phone Number

• Co-founded HP’s in-house Media Buying Agency in Singapore and India, overseeing Programmatic Buying across the Asia Pacific Japan region (APJ).Key Accountabilities:• Programmatic Media Leadership: Pioneered programmatic media capabilities, led negotiations with key partners, and formulated a strategic buying approach to optimize campaigns.• Digital Leadership: Led digital strategies for Consumer and Commercial Marketing in Oceania, Japan, and India, overseeing stakeholders, team development, and campaign support.• Large Format Business Focus: Led digital efforts for HP’s Print B2B Business across APJ.• Thought Leadership Development: Fostered HP's digital marketing expertise by initiating projects that developed team members' thought leadership, enabling the team to shape HP's unique perspectives and approaches to digital marketing challenges.Key Achievements:• Strategic Partner Collaboration: Collaborated with partners to create joint business plans, supporting local initiatives, and enhancing cost-effectiveness.• Education Initiatives: Established and executed a skill-sharing program to enhance team members' skills through mutual learning.• Supply Side Optimization: Spearheaded OTT/Video partner deals in key markets to strengthen video buying capabilities.• Brand Safety Champion: Conducted Brand Suitability testing in Japan, assessed major platform invalid traffic across APJ, and implemented transparency and efficiency enhancements in Australia.• Future-Focused Frameworks: Currently working on the development of testing frameworks for the post-cookie era and operational frameworks within media planning, trading, and finance operations.• Team Leadership: Lead a diverse team of eleven professionals across various geographic locations, specializing in multi-disciplinary media buying and planning tools encompassing programmatic, social, and direct partner channels.

• Implemented industry-leading best practices in digital media buying, enhancing efficiency for HP teams in collaboration with the media agency. Fostered brand partner relationships, streamlining project execution, and aligning cross-functional teams.• Successfully managed key projects like the APJ DSP FY20 Test and SMB Performance Test, resulting in improved media efficiency and revenue growth.

• Strategically drove programmatic lead strategies across APJ, significantly boosting revenue and expanding the market by managing agency and brand direct relationships.• Expanded key client portfolios into new markets, securing new business and promoting self-service models for long-term sustainability and client satisfaction.• Executed comprehensive plans, including ABM, footfall traffic attribution, Connected TV, Digital Out of Home, DMP Strategy, and other innovative strategies, enhancing campaign effectiveness and client outcomes.

• Co-founded Agile Intelligence, an in-house media buying agency at DDB Philippines, specializing in digital media activation.• Skilfully negotiated with strategic partners, established essential processes, and assumed the role of account development and activation lead, contributing to the agency's rapid growth and success.

• As Head of Cadreon Philippines, led IPG's programmatic efforts, doubling buying spending in 2015.• Oversaw paid digital media for key clients, including consumer brands, telco and a presidential candidate during the 2016 elections.• Executed a multifaceted role involving pitching, strategic planning, sales, client relations, campaign execution, and product development.

• Started the foundation of the marketing department for Movidiam by developing the marketing plan and strategy for its pre to post-launch phase through building a competitor analysis reviewing over 100 companies with a focus on key competitors.

• Managed proprietary information and data on CRM tool, Salesforce, working with over 1.7 million unique data entries and organizing them through the creation of tables and reports.

• Managed client relationship through leading the data and information gathering process for an application to be used by Samsung stores to improve in-store shopping customer service.