Brian Gustafson Email & Phone Number

California, United States

Houston, Texas, US

At Young, Wild & Friedman, I built the performance marketing strategy for the children's sensory toy brand from the ground up, driving growth to $𝘟𝘟* in annual revenue. I boosted recurring revenue by 450% through subscriptions, enhancing customer LTV, while increasing repeat orders by 65% with targeted SMS, email, and audience segmentation. Managing a $1M+.

As a self-employed Growth Marketing Consultant, I’ve worked with 25+ DTC, B2C and B2B businesses across 10+ industries to drive growth via data-driven paid media campaigns across multiple channels. Through the development of strong interpersonal relationships, I have been fortunate to generate 95% of new business from existing client referrals and agency.

New York, NY, US

As a Senior Manager of Paid Social at Tinuiti, I managed $5M+ in monthly ad spend across social platforms including Facebook, Instagram, TikTok, Pinterest, Reddit, X, and Snapchat. Leading a skilled team of 12 across 8 client accounts, I focused on streamlining productivity and client satisfaction. I worked closely with platform partners at Meta, Reddit.

Culver City, California, US

In my time at VaynerCommerce, I managed over $1M in monthly paid media spend across Facebook, Instagram, TikTok, Pinterest, and Reddit. I built a comprehensive handbook with 50+ processes to support our newly established paid media department. Working closely with growth, creative, and product teams, I streamlined workflows to elevate client deliverables..

San Diego, California, US

• Managed media buying, planning, and strategy for 10+ small and medium-sized business (SMB) clients
• Oversaw monthly budgets exceeding $40K for paid media campaigns on Facebook and Instagram
• Collaborated with the internal creative team to brainstorm and test innovative concepts across client accounts
• Overhauled client reporting with Looker Studio, achieving a 25% increase in NPS through enhanced insights

San Diego, California, US

• Managed Instagram growth campaigns of over 250 client accounts through in-house software
• Maintained customer churn rate of under 5% MOM through strong rapport building
• Assisted with training and onboarding of 5 new employees on the Customer Success team
• Developed relationships with clients via bi-monthly check-ins, reports, and strategy recommendations
• Worked closely with the dev team to implement new features, identify bugs, and optimize CS workflow

Houston, TX, US

• Implemented, managed, and optimized paid social advertising campaigns for multiple clients on Meta
• Developed full funnel strategy for client campaigns on Meta
• Trained team members, clients, and other agencies in best practices of paid social advertising
• Coordinated with Account Managers and Founders on clients’ paid social ad accounts
• Delivered summaries on paid social advertising performance via weekly and monthly reporting

• Performed on a cross-functional team to test, launch, and support new Facebook products
• Conducted quality audits and guideline enforcement of 20 team members to management
• Collaborated with product, operations, and safety teams to ensure stability and success of products
• Trained new team members in daily operations and responsibilities in the SI team
• Provided operational support and data analysis to various Facebook teams

• Provided customer support for both individual and business users under a pilot support program
• Enforced Terms of Use by reviewing and taking action on inauthentic users on the platform
• Identified relevant trends within platform content for North American Market
• Worked as a SME for the direct support pilot program
• Raised visibility around workflow and user-experience inefficiencies

Austin, Texas, US

• Managed copywriting, content creation, and paid social campaigns for Meta channels
• Utilized SEO & SEM to push website to front page of search results for relevant keywords
• Oversaw over $10,000 of e-Commerce transactions through band merchandise shop via Shopify and Bandcamp
• Facilitated music distribution to platforms such as Spotify, Amazon, Apple Music, and Google Play
• Maintained relationships with bloggers regarding band interviews, and tour & music announcements

Austin, TX, US

Austin, Texas, US

Austin, TX, US