Brian Gustafson

Brian Gustafson Email and Phone Number

D2C Growth Marketing Lead @ Literati
California, United States
Brian Gustafson's Location
Alameda, California, United States, United States
Brian Gustafson's Contact Details

Brian Gustafson work email

Brian Gustafson personal email

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About Brian Gustafson

My career in marketing surprisingly began on-stage, where I first learned the power of building a brand as a full-time touring DJ and musician. From promoting shows to growing a following, I developed an early knack for connecting with audiences—skills that now shape my approach as a marketer. Over the course of my career, I’ve had the opportunity to work with clients across a diverse set of industries. From small and medium-sized businesses to large corporations, I excel in managing paid media initiatives with annual budgets up to $50 million. I’m passionate about blending data with creativity to design high-growth campaigns. Beyond the numbers, I believe in fostering strong, collaborative relationships to elevate performance to its fullest potential. At the end of the day, marketing is about reaching real people, not just metrics. I believe that when we remember the people behind the data, we’re able to create campaigns that inspire, connect, and drive true growth.

Brian Gustafson's Current Company Details
Literati

Literati

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D2C Growth Marketing Lead
California, United States
Brian Gustafson Work Experience Details
  • Literati
    D2C Growth Marketing Lead
    Literati
    California, United States
  • Young, Wild & Friedman
    Growth Marketing Manager - Contract
    Young, Wild & Friedman Dec 2019 - Present
    Houston, Texas, Us
    At Young, Wild & Friedman, I built the performance marketing strategy for the children's sensory toy brand from the ground up, driving growth to $𝘟𝘟* in annual revenue. I boosted recurring revenue by 450% through subscriptions, enhancing customer LTV, while increasing repeat orders by 65% with targeted SMS, email, and audience segmentation. Managing a $1M+ annual budget across Facebook, Instagram, Google, Pinterest, and TikTok, I forecasted KPIs to plan and allocate budgets efficiently. This drove a 10-15% ROAS increase year-over-year. I also worked to modernize our marketing processes through advanced attribution, reporting, and analytics.*𝘤𝘰𝘯𝘧𝘪𝘥𝘦𝘯𝘵𝘪𝘢𝘭
  • Self-Employed
    Growth Marketing Consultant
    Self-Employed Dec 2019 - Present
    As a self-employed Growth Marketing Consultant, I’ve worked with 25+ DTC, B2C and B2B businesses across 10+ industries to drive growth via data-driven paid media campaigns across multiple channels. Through the development of strong interpersonal relationships, I have been fortunate to generate 95% of new business from existing client referrals and agency partnerships. I specialize in optimizing and implementing advanced analytics, attribution, forecasting, and automation tools to improve marketing operations of small and medium-sized business clients.
  • Tinuiti
    Senior Manager, Paid Social
    Tinuiti Mar 2022 - Dec 2022
    New York, Ny, Us
    As a Senior Manager of Paid Social at Tinuiti, I managed $5M+ in monthly ad spend across social platforms including Facebook, Instagram, TikTok, Pinterest, Reddit, X, and Snapchat. Leading a skilled team of 12 across 8 client accounts, I focused on streamlining productivity and client satisfaction. I worked closely with platform partners at Meta, Reddit, and X to involve clients in exclusive testing programs, while facilitating collaborative meetings to keep all stakeholders aligned and engaged.
  • Vaynercommerce
    Associate Director Of Paid Media
    Vaynercommerce Sep 2021 - Mar 2022
    Culver City, California, Us
    In my time at VaynerCommerce, I managed over $1M in monthly paid media spend across Facebook, Instagram, TikTok, Pinterest, and Reddit. I built a comprehensive handbook with 50+ processes to support our newly established paid media department. Working closely with growth, creative, and product teams, I streamlined workflows to elevate client deliverables. I also led a team of two, focusing on training and skill development, and collaborated with the Director of Paid Media to guide client strategy and forecasting for sustained growth.
  • Jumper Media
    Paid Media Specialist
    Jumper Media May 2019 - May 2021
    San Diego, California, Us
    • Managed media buying, planning, and strategy for 10+ small and medium-sized business (SMB) clients• Oversaw monthly budgets exceeding $40K for paid media campaigns on Facebook and Instagram• Collaborated with the internal creative team to brainstorm and test innovative concepts across client accounts• Overhauled client reporting with Looker Studio, achieving a 25% increase in NPS through enhanced insights
  • Jumper Media
    Customer Success Manager
    Jumper Media Aug 2018 - May 2019
    San Diego, California, Us
    • Managed Instagram growth campaigns of over 250 client accounts through in-house software• Maintained customer churn rate of under 5% MOM through strong rapport building• Assisted with training and onboarding of 5 new employees on the Customer Success team• Developed relationships with clients via bi-monthly check-ins, reports, and strategy recommendations• Worked closely with the dev team to implement new features, identify bugs, and optimize CS workflow
  • Like Minds Communications
    Paid Social Consultant
    Like Minds Communications Dec 2017 - Dec 2019
    Houston, Tx, Us
    • Implemented, managed, and optimized paid social advertising campaigns for multiple clients on Meta• Developed full funnel strategy for client campaigns on Meta• Trained team members, clients, and other agencies in best practices of paid social advertising• Coordinated with Account Managers and Founders on clients’ paid social ad accounts• Delivered summaries on paid social advertising performance via weekly and monthly reporting
  • Facebook
    Support Incubator Specialist
    Facebook Nov 2017 - Aug 2018
    • Performed on a cross-functional team to test, launch, and support new Facebook products• Conducted quality audits and guideline enforcement of 20 team members to management • Collaborated with product, operations, and safety teams to ensure stability and success of products• Trained new team members in daily operations and responsibilities in the SI team • Provided operational support and data analysis to various Facebook teams
  • Facebook
    Community Operations Specialist
    Facebook Sep 2016 - Nov 2017
    • Provided customer support for both individual and business users under a pilot support program• Enforced Terms of Use by reviewing and taking action on inauthentic users on the platform• Identified relevant trends within platform content for North American Market• Worked as a SME for the direct support pilot program• Raised visibility around workflow and user-experience inefficiencies
  • Blunt Force Music
    Founder, Manager, Musician
    Blunt Force Music Aug 2012 - Nov 2017
    Austin, Texas, Us
    • Managed copywriting, content creation, and paid social campaigns for Meta channels• Utilized SEO & SEM to push website to front page of search results for relevant keywords• Oversaw over $10,000 of e-Commerce transactions through band merchandise shop via Shopify and Bandcamp• Facilitated music distribution to platforms such as Spotify, Amazon, Apple Music, and Google Play• Maintained relationships with bloggers regarding band interviews, and tour & music announcements
  • Front Gate Tickets
    Digital Marketing Intern
    Front Gate Tickets May 2015 - Aug 2015
    Austin, Tx, Us
  • C3 Presents
    College Marketing Representative
    C3 Presents Aug 2013 - Aug 2015
    Austin, Texas, Us
  • Mood Media
    Music Licensing Intern
    Mood Media Jun 2012 - Aug 2012
    Austin, Tx, Us

Brian Gustafson Skills

Social Media Digital Marketing Facebook Marketing Email Newsletter Design Account Management Web Analytics Analysis Strategy Microsoft Excel Marketing Strategy Marketing Social Media Marketing Social Media Blogging Online Marketing Google Analytics Powerpoint Microsoft Office Customer Service Event Planning Search Engine Optimization Music Production Microsoft Powerpoint Social Media Advertising Hootsuite Music Licensing Copywriting Google Adwords Teamwork Hubspot Music Distribution Customer Relationship Management Keyword Research Content Management Pay Per Click Business Development Client Relations Zendesk Base Crm Paid Media Paid Media Strategy Facebook Ads Tumblr

Brian Gustafson Education Details

  • St.Edward'S University
    St.Edward'S University
    Digital Media Management

Frequently Asked Questions about Brian Gustafson

What company does Brian Gustafson work for?

Brian Gustafson works for Literati

What is Brian Gustafson's role at the current company?

Brian Gustafson's current role is D2C Growth Marketing Lead.

What is Brian Gustafson's email address?

Brian Gustafson's email address is br****@****iti.com

What is Brian Gustafson's direct phone number?

Brian Gustafson's direct phone number is +171382*****

What schools did Brian Gustafson attend?

Brian Gustafson attended St.edward's University.

What are some of Brian Gustafson's interests?

Brian Gustafson has interest in Civil Rights And Social Action, Politics, Education, Environment, Poverty Alleviation, Science And Technology, Arts And Culture.

What skills is Brian Gustafson known for?

Brian Gustafson has skills like Social Media, Digital Marketing, Facebook Marketing, Email Newsletter Design, Account Management, Web Analytics, Analysis, Strategy, Microsoft Excel, Marketing Strategy, Marketing, Social Media Marketing.

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