Brian Eastcott Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Canada Area

Environmental Risk Information Services (ERIS) is the only company to provide comprehensive data and historical products to assess environmental risk for properties throughout ALL of North America.

Toronto, Canada Area

-Aided in the development of branding, sales process and materials for new consumer show launch.

Toronto, Canada Area

-Overachieved sales revenue target through print, digital and trade show sales, sponsorships and effective account management.-Executed exhibitor registration process, coordinated online exhibitor kit, monitored health and safety compliance and managed all exhibitor communications and client service for the annual trade show, IncentiveWorks.-Managed special projects for operations, market research and sales initiatives.

Toronto, Canada Area

-Directed all aspects of producing over 20 diverse public, including marketing, sales, fundraising and event logistics (food & beverage, AV, front of house, registration, health & safety), artist/ speaker/talent arrangements and agreements, sponsorship fulfillment, stakeholder market research and budget management.-Events included: recreational sporting event with over 12,000 participants, film festivals, live performances, visual arts exhibits, fundraising gala/events, meetings from 12 to 100 participants.

Toronto, Canada Area

-Built sales through strong, successful, long-term partnerships as well as maintained strong relationships on existing accounts.-Directed brand development of “tix123” event registration and ticketing division, including its name, logo design, features and benefits.-Created a comprehensive North American marketing plan that included product development, pricing schedules, print advertising, online marketing campaign, sales collateral and trade show participation. -Prepared proposals, negotiated, finalized fees and terms for all new and renewing clients. -Created operational processes to achieve an excellent customer experience.

Toronto, Canada Area

-Implemented a standardized package of event sales and support services for all Canadian shows.-Developed and maintained the online presence and content for 55 consumer show properties across North America, including the establishment of the company's first online ticketing program.-Established event quality and performance targets by using qualitative and quantitative research techniques to identify and propose initiatives to close gaps. -Developed a customer experience measurement “score card” program that produced benchmarks for continuous tracking and provided visitor and exhibitor profiling information for sales and marketing.-Built lifestyle cluster profiles of attendees to help drive exhibitor sales and relevant content and features for specific city markets, and more targeted and efficient media buys.-Spearheaded a strategic planning initiative with senior management resulting in a 5-year plan.-Developed a structured new business development process for proposed new launches.

Toronto, Canada Area

-Managed research projects from defining objectives and requirements to delivering results, to support new market opportunities, product development, distribution support programs, communications, customer care and quality service initiatives across group pension/benefits, individual life divisions.

Toronto, Canada Area

-Executed quantitative and qualitative (including moderating) research projects in the areas of consumer package goods, financial services, public opinion and telecommunications.

Toronto, Canada Area

-Introduced rigorous market research practices and promoted a proactive research agenda to senior leaders, marketing and distribution teams to provide direction in the areas of brand positioning, product development, advertising, competitive intelligence, and customer-driven strategies. -Held lead role in the development of company's marketing database of customer households. -Very successfully co-chaired the company's 1995 annual United Way campaign.