Brian Giesen Email & Phone Number

Sydney, Nsw, Au

Surry Hills, Nsw, Au

Sydney, Nsw, Au

Sydney, Nsw, Au

- Refreshed and managed Commonwealth Bank’s social media employee advocacy strategy to increase sharing by CommBank’s 52,000 employees.- Doubled the number of employees using Elevate in six months and generated the most employee content shares in a month (November 2017).- Delivered the opening keynote at the launch of #CommBankLife, attended by 150 CommBank influencers.- Created an internal communications campaign, with assets that included video andinfographics explain CommBank’s social media policy and encouraging employees to share.- Developed a strategy and execution plan for “Upfront” – a consumer-facing site with articles designed to improve brand reputation among key audience segments.- Facilitated training on LinkedIn best practices, professional brand building and social selling.

San Jose, Ca, Us

I headed up the Social & Content team at eBay Australia and managed a team of three who look after all aspects of social media marketing and content creation. Key accomplishments include:• Collaborated with internal stakeholders and agency to chart a 2017 strategic approach to social.• Scoped a business case for social media marketing and longer-form content, demonstrating its impact on customer acquisition, online sales and eBay sessions.• Increased recall for eBay during the 2017 Christmas shopping season through a Facebook content strategy that included eBay’s Australia’s first use of Facebook Live.

Atlanta, Ga, Us

As social media lead at Coca-Cola South Pacific (on a 1-year maternity leave contract), I managed a team of seven brilliant in-house social media marketing specialists who were responsible for social media strategy, content, community management, influencer marketing, paid advertising and measurement. Key achievements included: • Came up with the idea of auctioning the old Kings Cross Coca-Cola sign on eBay and part of the team that executed the program, benefitting the Wayside Chapel. • Evolved the offering of Coca-Cola’s in-house Social Centre, to include influencer marketing and paid social media advertising. • Managed a local, data-driven social sampling campaign as part of the launch of Coca-Cola’s global Taste the Feeling campaign – delivering more than 45,000 samples to lapsed users in over 40 postcodes across Australia.• Helped the team launch Coca-Cola South Pacific’s first real-time content marketing program for the 2016 Rio Olympics, using Storyful.

New York, Ny, Us

As head of social at Social@Ogilvy in Australia, I provided strategic counsel to a range of Australian and international organisations. Experience includes:• Social media strategy development and implementation• Insight identification and development to inform content and marketing and communications programs• Hands-on experience with social data and analytics platforms including listening (Radian6, Sysomos, Lexer, etc.), content publishing platforms (Spredfast, Sprinklr, etc.), content performance and community health (Unmetric, Social Bakers)• Influencer identification and engagement programs including bloggers and platform-specific influencers• Super Social programs to identify and engage influencers across owned social media communities• Crisis and issues management across social and digital channels• Executive-level and company-wide social/digital media training and acceleration programs• Development of social and digital marketing centres including playbooks, guides and training to operationalise internal teams• Innovation around testing new social media platforms and technologies on behalf of clients

New York, Ny, Us

In my role as Vice President / Senior Digital Strategist, I designed and helped deliver social media training for all of Ogilvy PR's North American offices. In addition, I helped develop social media strategies for a variety of private sector and government clients including the National Institutes of Health, Centers for Disease Control and Prevention, Medicare, Intel, and more.

New York, Ny, Us

(Previous roles during this time: Account Director, Account Supervisor, Senior Account Executive, Account Executive, Assistant Account Executive)I oversaw a number of traditional digital marketing campaigns in my role as Interactive Marketing Manager. I managed an award-winning digital advertising partnership with Yahoo! and the CDC's Screen for Life campaign, which drove traffic to a patient education Website where the public could learn more about the importance of screening to prevent colon cancer. I developed our Search Engine Optimisation (SEO) offering, increasing the organic search engine visibility for a variety of clients including the National Institutes of Health and ADP. In addition, I developed experience in:- Search Engine Marketing: paid keyword marketing campaigns including becoming certified on Google AdWords- Email Marketing: managing copy, creative development, and distribution of email campaigns using a variety of tools including Constant Contact, Bronte, and others- Digital Public Service Advertising: pitching websites for PSA (free) placement of display ads for a variety of government and public health education campaigns (e.g., Screen for Life, Heart Truth, etc.)- Web Site Assessments: developed a qualitative and quantitative approach for reviewing client websites against key competitors across a variety of areas including content, design/look and feel, search engine visibility, information architecture and more

New York, Ny, Us

When I first joined Ogilvy Public Relations, I split my time doing traditional public relations account work (media relations and outreach, drafting press releases, monitoring, etc.) and doing digital marketing work under the newly-launched Ogilvy IMpact (Interactive Marketing) brand.

I advised Congressman Johnson on a range of legislative issues, including telecommunications, education, healthcare, and veterans issues. I helped deliver a program to raise awareness of the Federal E-Rate program to connect schools and libraries in NE Wisconsin to the Internet.

Oversaw field operations for the Jay Johnson for Congress campaign - the first winning Democratic congressional campaign in Wisconsin's 8th District in more than 20 years. In this position, I developed the overall visibility strategy, recruited/managed/organized more than 200 volunteers, staffed the candidate at public events and forums, and assisted with get out the vote activities leading up to the election.