Brian Gioia Email & Phone Number

Purchase, Ny, Us

Develop innovative marketing solutions within merchant, fintech, and co-brand verticals; harnessing Mastercard’s data, technology, and expertise to create compelling offerings. Work across matrixed organization to architect marketing solutions that integrate Mastercard products, such as Test & Learn and Dynamic Yield.Focus on driving card acquisition and spend optimization for premium credit cards, co-brand cards, and fintechs.

Norwalk, Connecticut, Us

E-commerce strategy and execution

Dublin 2, Ie

As a Senior Manager with Accenture, Brian was charged with leading large scale transformations for his clients developing digital marketing capabilities such as CRM, demand generation, personalization and analytics.

Dublin 2, Ie

Digital Organization Stand-up - Worked with CDO and CIO at Quick Service Restaurant (QSR) client to design a new digital marketing organization with new personalization CRM capabilities designed to increase quantity and value of remote orders. Leveraged insights from advanced analytics and A/B testing to make functional recommendations for major website overhaul. Brian also built and maintained creative development timelines for omni-channel campaigns, which include email, mobile app, and in-restaurant channels. Product Manager, Digital Marketing - Worked with Quick Service Restaurant leadership to design Product Manager role, and performed role for 9 months. While in this role, prepared client for migration to Adobe Campaign, ensured proper analytics tagging in place, defined requirements for customer database, and developed roadmap of technical investments to enhance digital marketing capabilities.Marketing Operating Model and Organization Structure - Worked with CMO to transform B2B marketing organization to enable vision of data-driven marketing, in which marketing generates qualified leads to be pursued by sales team. Designed operating model and organization structure to enable new data, analytics and insights capabilities. Digital Property Centralization Assessment - Led digital property assessment to determine the business impact of centralizing websites onto a single hosting platform. Worked with cross-functional teams to assess current user experiences and security risks in order to provide a recommendation for sites to be migrated to centralized platform. Developed business case to determine financial implications of proposed centralization.Website Creative Updates - Developed creative briefs for updates to website and managed creative review process.

Dublin 2, Ie

Onshore Delivery Lead - Managed global team of over 25 resources, executing marketing operations of recently launched product. Liaised with brand team to ensure consistent brand messaging in all email campaigns and call center interactions in order to drive key brand objectives. Designed B2C customer outreach strategy, developed and implemented pilot designed to increase sales, leveraging A/B testing to prove overall effectiveness. Point of contact for customer service escalations and conduit between field sales and marketing operations.Cross-channel Analytics Consultant - Leveraged customer journey data visualization tool, Clickfox to analyze cross-channel experience of customers for wireless telecommunications client as customers interacted with retail, website, IVR and call center. Provided client with data-informed recommendations on ways to design a better customer experience.Marketing Transformation Consultant - Assisted client with planning, deployment and measurement of marketing organization transformation.

Leverkusen, North Rhine-Westphalia, De

Developed brand launch roadmap for new drug set to be released in 2013. Established working relationships with cross-functional groups in order to ensure all parties would be prepared for expedited launch of new drug.

Dallas, Tx, Us

Managed wireless accounts for over 100 small business customers. Responsible for generating and nurturing leads in order to reach monthly sales targets. Gained expertise in wireless technology and products such as iPhone and Android. Played a key role in helping business customers use wireless technology to improve their businesses.

Mba

Bachelor'S Degree, Business