Based upon my 20 years of experience in product management, I provide e-commerce, analytics, workflow, and product management solutions for early stage (angel funded and venture funded) clients in B2C and consumer internet space. Solutions delivered include A/B testing strategies, analytics definition, e-commerce product catalog, user interaction workflows, and community features.

Led requirement definition of new auction engine and consumer facing website redesign -- from concept through completed documentation. Developed e-commerce revenue funnel analytics and product requirements for multiple lines of real estate auction business and marketing efforts.Developed business funnel analytics to track ad spending efficacy and customer activation value. In one example, achieved 80% increase in e-mail click thru rate through template redesign -- in addition, provided analysis for email performance on a business line basis.Lead team of business system analysis with reporting and product management responsibilities, including back office work flow redesign on a new platform.

Responsible for Product Management, UI design for Ketera, the leading provider of On Demand SaaS Spend Management solutions and the Ketera Network business community.Leading requirements for Ketera's Spend Management Suite -- driving billions $ in annual spend for leading enterprise and mid-market companies. Products include Spend Analysis, Sourcing, Contract Management, Procurement, and Supplier Management solutions - each delivered in an on-demand SaaS model.Growing the Ketera Network, an industry leading business community. Featuring Supplier discovery, intuitive sourcing tools, product catalog search, and benchmarking analytic tools.

Developed product management process -- from concept through planning, prioritization, execution, and evaluation. Lead analysis of usage metrics and insights from product features.Increased user registration rate through product optimization, and delivered an innovative image upload process for Wikia's industry leading wiki platform.

For eBay Motors (2001-2007), improved completion rates for new users of the vehicle selling form by 20%. Optimized vehicle and parts search including integrating vehicle specifications and catalog data. Lead third-party service and data integrations including Kelley Blue Book and Experian. Lead two Motors platform code conversions (Java) including management of outsourced development teams. Designed and delivered a PayPal deposit payment system for vehicles.For eBay Media (2007-2008), created a new product definition methodology resulting in business model and product prototype in less than half the typical time (10 weeks vs. 6 months). For eBay, Inc. created three global platform selling features and four patent applications for innovations in Skype, PayPal, Motors, and auction formats. Prior positions held: Group Product Manager for eBay Motors 3/02 to 5/04 Senior Product Manager for eBay Motors 1/01 to 3/02

Research and definition of market size requirements for online shopping portals. Lead platform vendor evaluations for build/buy decisions. Defined market requirements for gifting and demand planning.

Increased 1999 holiday shopping traffic by 60% through audience research, product merchandising, and gift guide development. Redesigned home page and department structure for GO Shopping. As Senior Product Manager, defined product requirements for GO Sites, GO Stores, and GO Yellow Pages.

Defined local and national advertising products within yellow pages (Business Directory). Doubled advertising revenue for the Business Directory via improved national advertising placements. Defined the e-commerce strategy for the Business Directory including audience research and vendor recommendation. Improved Maps & Directions to include customer-defined routing instructions.

As Senior Product Manager, lead design and product marketing for Virtual PC from initial concept to launch.As Product Manager, delivered RAM Doubler 1.5, representing over 50% of the company revenue for 1994-1995 and selling over 1 million units worldwide.

• Implemented Technical Services program for entire product line, including training and scheduling of Technical Services team. • Developed database resources for Technical Services department. • Executed product testing and qualification plan for engineering. • Completed over 10,000 technical service calls.