Lead ADT's partnerships generating of over $150 million in annual revenue with brands including AmEx, AARP, Chubb, Farmers, State Farm, USAA and others.

Lead marketing and revenue teams in account-based marketing, transactional marketing, technology sales, conference registration sales and publishing sales. I manage analytic, creative, database, public relations, social and web teams.

Create relationships between AARP's 40 million members and brands including Allstate, New York Life, Chase, Avis, Collette, Grand European Travel, Vacations By Rail & others through online and offline analytic and marketing strategies.

Senior Direct Marketing Strategy Executive with in-depth experience applying the full range of strategy planning and development, omni-channel marketing, database design, lead acquisition marketing, cross-selling and CRM, both personally and as a project manager and leader. I work with C-level executives through the technical teams to implement world class marketing programs. Clients include Capital One, Charles Schwab, Citibank, Fidelity, New York Life, Physicians Mutual, Progressive, USAA… Show more Senior Direct Marketing Strategy Executive with in-depth experience applying the full range of strategy planning and development, omni-channel marketing, database design, lead acquisition marketing, cross-selling and CRM, both personally and as a project manager and leader. I work with C-level executives through the technical teams to implement world class marketing programs. Clients include Capital One, Charles Schwab, Citibank, Fidelity, New York Life, Physicians Mutual, Progressive, USAA, BCBS, CIGNA, Google and Intuit. Show less

I planned, developed and implemented direct marketing campaigns driving prospects, customers and sales to retail stores, catalogs and Internet with an annual $20 million marketing budget. I launched the West Advantage loyalty program to over 1 million members with improve profits.

Direct agency client marketing campaigns though data and research to inspire our clients and their customers My clients included Harrods, Oxfam, RSPB, Red Cross, NSPCC, Lloyds, Capital One, MBNA and Abbey National.

Manage all marketing efforts for the Boston Proper and Mark, Fore & Strike catalog and retail brands.

Various marketing positions including segmentation analyst, circulation manager and forecast manager.