Data-driven Marketing Manager all while wearing many hats and to keep pace with the excitement of a small yet growing private jet company. The primary role of my position is to lead marketing initiatives by simultaneously developing strategies to achieve company goals and also executing all required tasks to reach those goals. This is a blended role that is primarily an individual contributor position but also includes managerial responsibilities to grow the marketing department. As company ambassadors, our marketing team members are key to successfully growing our business and communicating the exceptional Latitude 33 Aviation brand experience to our clients, partners, and community.Specialties of this role include but are not limited to the following:Advanced SEO and SEM management including but no limited to (Moz, SEMrush, Yoast, Google Ads, GMB, etc.)Website design, maintenance, and routine updates (WordPress, Webflow, etc.)Online and offline lead tracking with attributionEmail marketing design, strategy, and implementation (including company email signature branding)(Constant Contact, Mailchimp, Hubspot, Zoho, etc.)Ownership and opportunity analysis of CRM and marketing automation systems. CRM Data Base Management, content marketing and sales funnel optimization (Hubspot, ActiveCampaign, Constant contact, Salesforce, Zoho, etc.)Data analytics to identify online opportunities and improve CRO (Google Analytics, Hotjar, Crazy Egg)Writing, copywriting, and posting website blog and news postsSocial media management and analytics (Hootsuite, Hubspot, Buffer, Sprout Social, etc.)Creating and regularly updating digital and print sales/marketing collateralTaking photos/videos of aircraft and company eventsCoordinating photo/video shootsWriting and publishing press releasesCoordinating and attending company events (occasional evening/weekend events)Photo, video, and document editing (Adobe Photoshop/Lightroom/InDesign/Illustrator)Market research

The best part of my job is sharing the Hilton Grand Vacation Story while highlighting the unique opportunities of vacation ownership at Marbrisa Resort in the coastal community of Carlsbad, California.As the Digital Brand Manager I help create and execute the emails, landing pages, sales training tools, sales support tools, sales lead generation channels all while supporting the resort sales & marketing teams through IT, creative production, print and network connectivity. I’m working to create a holistic and connected approach to discovering the MarBrisa Resort online. Beyond digital, I direct and support the marketing technology for our hotel concierge desks along with our theme park kiosks locations. By fully understanding the Hilton Brand Standards, I am able to blend the unique features of MarBrisa while maintaining the DNA of the brand to allow Hilton Honors and Hilton Owners connect to the larger Hilton brand as a whole. In this position I get to use my past experience daily to create something new, drive leads and build new marketing tools to help my marketing team reach our targeted goals. This position is a continuation of my previous role with Grand Pacific Resort, I now have the opportunity and responsibility to grow as an employee with Hilton Grand Vacations.Specialties: Sales and Marketing Strategy. Traditional & Digital Media. Creative Support and Service.Due to marketplace conditions caused by COVID-19 travel based restrictions, I was placed on anextended furlough and then released from my position with Hilton.

The best part of my job is telling the Hilton Grand Vacation Story while highlighting the unique opportunities of vacation ownership at Marbrisa Resort in the coastal community of Carlsbad, California.As the Digital Brand Manager I help create and execute the emails, landing pages and partner with the larger Grand Pacific Resorts organization on the social media channels while driving a paid social channel to help drive new leads. I’m working to create a holistic and connected approach to discovering the MarBrisa Resort online. Beyond digital, I direct the marketing technology for our hotel concierge desks along with our theme park kiosks locations. By fully understanding the Hilton Brand Standards I am able to blend the unique features of MarBrisa while maintaining the DNA of the brand to allow Hilton Honors and Hilton Owners connect to the larger Hilton brand as a whole. In this position I get to use my past experience daily to create something new, drive leads and build new marketing tools to help my marketing team reach our targeted goals.

As a Digital Brand Strategist, I help my clients build a digital marketing machine that doubles the amount of Sales qualified leads for their business.At Elevator, Brian leverages over 20 year of experience in the creative, graphic design, advertising, and marketing world. You won’t find a more balanced combination of motivation, experience, creativity and professionalism. He pushes himself everyday to develop the right solution to solve Elevator’s clients’ toughest advertising obstacles. Specialties: Brand Strategy. Traditional & Digital Media. Creative Client Service.Elevator — Media Agnostic. Idea Zealous. At Elevator, we take a simple approach: What's the problem and how can we fix it? That's our proprietary secret sauce, 'cause let's be honest—today, you can pretty much do anything, anywhere, any time. We help brands find their way, do awesome, and make culture. We work in content marketing, Inbound marketing, HubSpot integrations, advertising, digital, branding, design, apps, games, direct mail--everything & anything that will make it better for your brand or organization.In the news...Elevator acquired Copper Blue Creative (Owned by Brian Haffeman), a premium Carlsbad based design firm that specializes in the Golf, Resort, Hospitality and Food & Beverage industries. This combination of leadership talents is a win/win/win, great for both agencies to expand it’s strengths, fill in gaps and provide even more value for our clients. All while providing much needed sustainability and a competitive edge in an ever changing marketplace. We will continue to create greater awareness, traffic and qualified leads to our clients organizations.

Copper Blue Creative was a creative agency connecting the elements of design and business. Focusing on design solutions to meet the clients business goals. Copper Blue built full marketing campaignsfrom start to finish, that included print elements, out of home, digital and website creation. In the spring of 2015, Copper Blue Creative was acquired by Elevator Agency and I went to work with Elevator toensure a smooth transition and help support the account strategy side of the business. I negotiated the acquisition of the merger and the conversion of clients. My goal for the merger was to bring in evengreater digital capacity that the acquisition would bring to the Copper Blue Creative client base.Clients of record - Coco’s Bakery, TaylorMade Golf, Ashworth, Maderas Golf Course, BioPop, BOOM, KemperSports, Troon Golf and over 25 Golf Course and Resort properties through out the southwest.• Drove the creative process by connecting with clients, discovering client needs, contract process, concept development and brand tone. I lead multiple photo and video production shoots.• Oversaw the design team to insure the creative is meeting the clients goals and objections while staying on time and within budget.• Hired and managed the creative and account team members along with the growth of the agency.• Set up the agency business process and infrastructure including leasing office space, server and software purchases and HR benefits for team members.Key roles - Driving the creative process & strategy, marketing director, client acquisition, client relationship management, account strategy, budgeting, creative direction and leadership of the design & account team.

I work with our Clients to achieve their Marketing and Advertising Goals. I bring over 17 years of Advertising and Graphic Design experience to 1/2-TON Design. I’ve worked in every aspect of Advertising from large agencies with worldwide clients to home studios with 5 clients. From Baby Bottles to High Tech I've worked with clients in almost every industry and I’m still surprised and interested in the many products out there for sale in the marketplace. At 1/2-TON Design we like to work with a wide range of clients to keep the ideas fresh and look at every challenge with a new perspective. What I can help you with today?