My role as the Website Platform Manager has been critical for ensuring the smooth functioning of over 160+ global websites. I have been responsible for managing, maintaining, and updating the website's platform, which includes the hardware, software, and network infrastructure. I work to ensure all websites are fully functional, secure, and accessible to users around the clock. I’m responsible for monitoring the website's performance, identifying, and resolving issues, and working with… Show more My role as the Website Platform Manager has been critical for ensuring the smooth functioning of over 160+ global websites. I have been responsible for managing, maintaining, and updating the website's platform, which includes the hardware, software, and network infrastructure. I work to ensure all websites are fully functional, secure, and accessible to users around the clock. I’m responsible for monitoring the website's performance, identifying, and resolving issues, and working with developers to implement updates and patches to improve the site's functionality and security.In summary, as the Website Platform Manager, I am responsible for ensuring the website is fully functional, secure, and user-friendly, providing a seamless experience for users while driving engagement and conversions for the business.Here are a few key details:• Led and directed a multi-year project where the goal was to launch 100 global websites on a brand-new connected platform. Actually launched 160+ multilingual global sites for DEWALT, Black and Decker, Stanley, Irwin, Cub Cadet, and more.• Developed and maintained the web platform's strategy and roadmap and ensured the platform meets all security and compliance requirements.• Managed and oversaw all aspects of the web platform's development, including design, development, testing, and deployment.• Collaborated with cross-functional teams to ensure web platform requirements are met.• Managed relationships with web platform vendors and third-party service providers.• Monitored web platform performance and identified areas of improvement.• Ensured the web platform is scalable and can handle increased traffic and data volume.• Ensured the web platform is accessible and meets all accessibility requirements.• Ensured the web platform's user experience is optimized for all devices and browsers.• Ensured the web platform is integrated with other internal systems and tools. Show less

UX Consulting | UI Branded Kit Development | Creative Direction | Project Management

Develop, implement, manage, and direct the creative visual design strategy and execution across all brands and channels. Led and launched rebranding efforts for this Fortune 200 company, along with rebranding of other company brands to maintain consistency.

Led, directed, and collaborated on the design and production of media and materials used for print and digital marketing, and IT technology software/app development. Implemented an agile marketing methodology to promote efficiency, accuracy, collaboration, and business focused project strategy.Collaborated with technical teams to develop branded mobile first applications to be used by different subsets of customers. Also, helped to design the collateral that went along with these… Show more Led, directed, and collaborated on the design and production of media and materials used for print and digital marketing, and IT technology software/app development. Implemented an agile marketing methodology to promote efficiency, accuracy, collaboration, and business focused project strategy.Collaborated with technical teams to develop branded mobile first applications to be used by different subsets of customers. Also, helped to design the collateral that went along with these applications to educate the sales team and market to new customers. Show less

Directed and managed the redesign, testing, and implementation of user feedback for website and performance monitoring software. Focusing on making it easy to ensure performance, functionality, and uptime of websites, web applications, servers, and APIs. I also helped to focus on a set of free web tools, specifically one for load and stress testing. All of this work was done in collaboration with an off-shore development and engineering team.

Worked alongside a collaborative team to install and implement a digital publishing Content Management System (RSuite). Responsibilities involved in the CMS installation were plenty, here are a few:1. Train non-technical users (authors and editors) on proper CMS usage, applying content modeling to ensure that it was effective, and supports other users company-wide.2. Understand the role of content company-wide and develop solutions reflecting those requirements.3. Communicate and… Show more Worked alongside a collaborative team to install and implement a digital publishing Content Management System (RSuite). Responsibilities involved in the CMS installation were plenty, here are a few:1. Train non-technical users (authors and editors) on proper CMS usage, applying content modeling to ensure that it was effective, and supports other users company-wide.2. Understand the role of content company-wide and develop solutions reflecting those requirements.3. Communicate and lead a diverse team of different roles and their processes.4. Manage and monitor the CMS and its feeding sources, while paying attention to all content style guides and templates.5. Inventory the existing print backlist content, identify gaps, and manage the process of getting this process into production to ensure that there was rich interactive content available for all delivery methods.Achievement: Decreased time-to-market by 70% through this research, development, and implementation and decreased production workflow time by 6 months. Show less

Managed, directed and designed various projects for both the K-12 and academic sides of the organization. I also managed and collaborated with other members of the design and digital team to ensure projects were cost-effective, on schedule, and were inline with the target market. Worked with cross-functional teams to user test projects (web and book design, illustrations, reading comprehension, and apps) and make refinements based on customer centricity.A large focus during this time… Show more Managed, directed and designed various projects for both the K-12 and academic sides of the organization. I also managed and collaborated with other members of the design and digital team to ensure projects were cost-effective, on schedule, and were inline with the target market. Worked with cross-functional teams to user test projects (web and book design, illustrations, reading comprehension, and apps) and make refinements based on customer centricity.A large focus during this time was put towards planning, testing, designing, and building mobile first applications for education. We started with mobile first knowing that it has more restrictions compared to the desktop. Desktop versions were important at this time, but we were seeing a large number of private schools adopting mobile devices and mobile internet usage was starting to surpass the desktop. Show less

Collaborated and consulted with cross-department project teams (editors, authors, marketing, sales, digital asset managers and executive leadership) to establish product plans and product vision. Once the plan was given the go-ahead, we would research and conduct site visits for discovery work (interviews and observation) prior to designing the product. Taking those findings we would design low fidelity prototypes to take back to the customer and test again. Once the vision was clear, I would… Show more Collaborated and consulted with cross-department project teams (editors, authors, marketing, sales, digital asset managers and executive leadership) to establish product plans and product vision. Once the plan was given the go-ahead, we would research and conduct site visits for discovery work (interviews and observation) prior to designing the product. Taking those findings we would design low fidelity prototypes to take back to the customer and test again. Once the vision was clear, I would design the product, establishing the look and feel. Then I would team with a back-end developer to build, test, and monitor the user experience of the product. Examining such things as ease of use, perception of the value of the product, and the efficiency that the user can perform a task and comprehend the content. If the internal team was too busy, I would hire outside vendors and manage the project and provide art direction to complete the design.Also helped to design, build, implement and manage the eCommerce site where users can view, purchase, and order any of our educational products. Show less

• Managed a team of seven graphic designers and their workflow.• Prepared work orders for out sourced and internal print projects.• Coordinated special advertising sections with sales manager and sales personnel.• Advised customers and clients on printing specifications and procedures for submitting digital content.• Continually developed new concepts and workflows for improved quality and production.• Acted as a Lead Advisor for the redesign and rebranding of of print… Show more • Managed a team of seven graphic designers and their workflow.• Prepared work orders for out sourced and internal print projects.• Coordinated special advertising sections with sales manager and sales personnel.• Advised customers and clients on printing specifications and procedures for submitting digital content.• Continually developed new concepts and workflows for improved quality and production.• Acted as a Lead Advisor for the redesign and rebranding of of print newspaper and website.• Acted as a lead designer for special sections, direct mail, brochures, magazines, print and web ads. Show less

• Designed special sections, direct mail, brochures, magazines, print and web ads.• Communicated with sales personnel regarding layouts and revisions.• Acted as Lead Advisor for restructuring and realignment of Advertising Department.• Successfully worked in team setting to meet multiple daily deadlines.• Layout and pagination sections and pages for multiple daily newspapers.• Helped to develop, implement and maintain a digital file submission workflow for digital ads to be… Show more • Designed special sections, direct mail, brochures, magazines, print and web ads.• Communicated with sales personnel regarding layouts and revisions.• Acted as Lead Advisor for restructuring and realignment of Advertising Department.• Successfully worked in team setting to meet multiple daily deadlines.• Layout and pagination sections and pages for multiple daily newspapers.• Helped to develop, implement and maintain a digital file submission workflow for digital ads to be preflighted and sent to the main corporate office for digital pagination. Show less

• Designed special sections and ads to run in biweekly newspaper.• Communicated with sales personnel and customers regarding layouts and revisions.• Paginated pages of the newspaper.• Successfully worked in a team setting to meet deadlines.