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I am a senior-level executive with a deep background in e-commerce, site development, CRM, database marketing, and online/offline media. My track record for growing e-commerce businesses is among the best in digital.• I led the marketing group for Target.com and maintained a #1 ranking of the top 10 online retailers in YOY growth (Nielsen) for 6 consecutive years.• I led Fingerhut.com from nowhere to the #4 US online retailer in sales for Holiday 2001 (Comscore).• I co-founded two startups, a distributed e-commerce company called 8thBridge and a sports content platform called Thrill On, raising over $20M in funding. • I have helped Small and Medium Enterprises achieve rapid, sustainable growth through marketing consulting and services via LENKER.I witnessed the emergence and proliferation of e-commerce as an industry—and have, time and again, demonstrated my ability to help businesses adapt and thrive as the market evolves. I founded Optimus Marketing Services when I recognized the misalignment to company objectives of the traditional agency pricing models that dominate the digital marketing and advertising landscape.In 2018, an alignment in vision and recognition of complementary strengths prompted Optimus Marketing Services to merge with Lenker Consulting, and I now bring my decades of expertise to bear on the marketing and e-commerce logistics of Lenker Consulting’s clients.
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Partner And CeoLenkerMinneapolis, Mn, Us -
Partner & CeoLenker Mar 2024 - PresentGreater Twin Cities, Minnesota, Us -
Chief Strategy Officer (Cso)Lenker Jun 2018 - Oct 2024Greater Twin Cities, Minnesota, UsAs the contemporary marketplace becomes increasingly crowded, and as human consciousness becomes progressively overwhelmed with information pollution, it has never been more important for businesses to:• identify and fulfill real needs in their market; and,• inspire their audiences to think, feel and do.At LENKER, we’re both experts at and obsessed with helping your business accomplish this.Built on a firm philosophical foundation and on a solid track record of successful real-world results at the highest levels, our mission is to help you become the undeniable solution in your market, and the brand your audiences know, trust, and love.We accomplish this by offering you strong and reliable analysis and guidance, world-class execution, and positive, measurable results—all for a fraction of the cost when compared to retaining traditional advertising agencies and marketing firms.I oversee the relentless maximization of business results for LENKER clients through strategy consulting, online and offline channels and media expertise, scalable segmentation, targeting and testing disciplines and omni-channel measurement.Learn more at LENKER.com. -
Chief Strategy Officer, Co-FounderThrill On, Inc Apr 2012 - Oct 2024ThrillOn.com is way too much fun! It is designed to be the go-to place for extreme sports, action sports, and those who love the outdoors.
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Cso/Founder8Thbridge Oct 2008 - May 20118thBridge (formerly Alvenda) was a social commerce leader and helped customers transact off our clients’ web platforms. I co-founded 8thBridge with an ex-VP at Oracle Retail. 8thBridge generated a growing list of top tier clients across multiple verticals and its advisory board man the top posts at several of the nation's largest technology and retail companies.
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Head Of Marketing, Target.ComTarget Jun 2002 - Oct 2008Minneapolis, Mn, UsI led Target.com's Marketing team of 70+ professionals, managing the Site Marketing, Online Advertising and Database Marketing (email, catalog, direct mail, POS) teams. Over a period of 6 years, I delivered industry-leading growth each year at Target.com by leveraging sophisticated data marketing, aggressive testing and front-edge brand marketing. My leadership helped Target.com become the #3 US retailer online, behind eBay and Amazon. During my tenure, Target.com finished #1 in annual growth each year among the top 10 online retailers. -
Director, E-Commerce MarketingFingerhut Aug 1999 - Jun 2002Eden Prairie, Minnesota, UsI led Fingerhut.com’s marketing team and brought Fingerhut to #4 in online retail for Holiday 2001. Under my direction, Fingerhut.com was an early implementer of database marketing (targeting, testing and segmentation), email marketing, online advertising, customer information, forecasting and budgeting for division sales through variable profit. -
Manager, Big BookFingerhut Jun 1997 - Aug 1999Eden Prairie, Minnesota, UsI managed over $600 million in catalog sales including 6 titles. I also led Fingerhut's Segmentation Team, a leading-edge team of marketers charged with steering Fingerhut’s database marketing initiatives.
Brian Howe Skills
Brian Howe Education Details
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University Of MinnesotaEconomics
Frequently Asked Questions about Brian Howe
What company does Brian Howe work for?
Brian Howe works for Lenker
What is Brian Howe's role at the current company?
Brian Howe's current role is Partner and CEO.
What is Brian Howe's email address?
Brian Howe's email address is br****@****ail.com
What is Brian Howe's direct phone number?
Brian Howe's direct phone number is +195149*****
What schools did Brian Howe attend?
Brian Howe attended University Of Minnesota.
What skills is Brian Howe known for?
Brian Howe has skills like E Commerce, Email Marketing, Online Advertising, Strategy, Marketing, Advertising, Management, Marketing Strategy, Segmentation, Online Marketing, Digital Marketing, Multi Channel Marketing.
Who are Brian Howe's colleagues?
Brian Howe's colleagues are Cesar Acosta, Milkah Lei Bungaos, Mark Inaba, Cara L., Kelsey Tollefson, Rachel White, Kathy Mcgrath.
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